How to Choose a Blog Name That’ll Grow With Your Brand

Garments, meals, habits — outgrowing issues is a pure a part of life. That is true for manufacturers as effectively. When manufacturers resolve they’ve outgrown their present means of doing issues, this may name for a rebrand.

Outgrowing a model, or not less than a model identify, is frequent. Advertising platform Mailchimp used their rebranding to assist the corporate transition to a extra “grownup” model that may permit them to serve extra small companies. Many blogs I learn, like “Liv’s Healthy Life,” (Now referred to as simply “Liv B,”) rapidly rebrand once they understand their previous weblog identify simply would not make sense anymore.

Whereas rebranding a enterprise generally is a good and vital step to rising a long-lasting enterprise, renaming your weblog or enterprise would not need to be. To fight outgrowing a weblog identify too rapidly, let’s go over some methods to make use of when naming a weblog.

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Find out how to Select a Weblog Identify

1. Determine your area of interest.

What are you doing? What’s going to your weblog be about? Will or not it’s an extension of your small business or its personal mission? Figuring out what your weblog will likely be about is vital to defining a reputation that’ll develop with you.

The weblog identify will signify your distinctive viewpoint in your trade or area of interest. It ought to match the aesthetic of your weblog and outline the temper you wish to give your readers once they go to your weblog’s homepage. It also needs to be descriptive of the kind of content material you may publish.

An example of a well-named Blog, 'Hot for Food'

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For instance, I like the weblog identify “Scorching for Meals.” The weblog is a companion to creator Lauren Toyota’s YouTube channel of the identical identify. It is a terrific instance of a reputation that goes effectively with its cooking area of interest.

The identify can also be broad sufficient that Toyota can develop her model outward. If she needed to launch a cookware line down the highway, “Scorching for Meals” would nonetheless make sense, and have about 1,000,000 accessible puns on the prepared. How enjoyable would a saucepan labeled “Scorching with Sauce” be?

2. Do your analysis.

Have a look at what distinguished blogs in your trade are doing. Pay attention to what you want and don’t love, and use their blogs as a springboard for what readers in your trade prefer to see. Search for how these blogs are branding, the names of their blogs, and the responses their content material receives.

For instance, for those who’re beginning a weblog about know-how, take a look at TechCrunch, a large weblog about startups and know-how. Their identify is brief, memorable, and professes their content material technique multi functional: to dissect and disseminate the most recent tech information for his or her readers.

It is also a good suggestion to consider how your weblog will stand out from others. That is additionally a very good time to search out out if any of the weblog names you have been pondering of are already getting used.

Begin with a easy Google search after which get a bit extra technical by checking LLCs in your state. As soon as you have discovered a reputation that is free, guarantee that the domain is also available, and think about registering your chosen name to guard it. That means, you may refine the way you need your model to be perceived, and the way you need it to develop throughout the market you select.

3. Take into consideration your message.

What do you wish to talk? Contemplate your message now and sooner or later. When trying over your five-year plan, does your message develop as your organization does, and can your weblog identify nonetheless replicate that?

For instance, to say media large Buzzfeed has grown exponentially over the previous decade could be an understatement. Buzzfeed’s YouTube channels alone every have billions of views and tens of millions of subscribers. As the corporate has grown, it diversified and expanded its YouTube content material.

Buzzfeed YouTube channels have been initially named after colours, for instance, Buzzfeed Blue, Buzzfeed Ultraviolet, and Buzzfeed Yellow. Just lately, these names have been stripped.

Buzzfeed rebranded their content material to develop with their firm. Yellow rebranded into Boldly, and later, when Boldly outgrew their identify, rebranded into As/Is.

Based on founder Jonah Peretti, the rebrand of channel names was to replicate “design and product options that reinforce their distinctive identities and higher serve their many followers.”

4. Use a weblog identify generator.

If you’re brainstorming identify concepts by pondering of your area of interest and message, write down key phrases and phrases. Then, you may enter these in a weblog identify generator that can assist you get began with just a few concepts.

For instance, you need to use Themeisle’s Blog Name Generator, Domain Wheel, Zyro, or Panabee.

These can be utilized as a beginning off level that can assist you brainstorm much more concepts and get the artistic juices flowing.

5. Contemplate your target market.

One of many first issues it’s good to take into consideration is “Who’s studying my weblog?” Will your target market change over time or would you like individuals to develop along with your model?

For instance, The Children’s Place retailer is at all times going to be focusing on dad and mom of younger children. Whereas these children will develop up someday, their target market will at all times be dad and mom of younger youngsters. However, with a private model like Kaitlyn Bristowe’s, whereas she began off focusing on younger girls who watched The Bachelor, as she will get older, her demographic might develop together with her and alter to younger mothers (if she ever decides to have children and be a blogger).

These are simply two examples, nevertheless it’s essential to remember the fact that your target market may change with you, so that you need your identify to have a timelessness to it.

6. Preserve your model in thoughts.

In an identical vein, your weblog identify needs to be linked to your model. Whether or not you utilize the identical font, colours, or use a play on phrases, you need individuals to know that it is your weblog.

Moreover, the general model messaging needs to be constant throughout your weblog, essential homepage, social media, and many others.

7. Be sure that it is simple to say and spell.

Do not let wordiness or design get the perfect of you whenever you’re selecting a weblog identify. In the end, you need your identify to be catchy, straightforward to recollect, and simple to say and spell. You is likely to be pondering, “Why does that matter?”

Nicely, lets say {that a} person comes throughout your weblog on Google. They wish to come again to your web site, however neglect the identify as a result of it was too lengthy. Or perhaps they attempt to kind within the identify however misspell it as a result of your weblog identify used a pun or play on phrases. This may result in confusion and misplaced readers.

Preserve it easy and simple to recollect so customers can come again time and again.

Weblog Identify Examples

1. LADbible

LADbible, an leisure firm, initially had a weblog of the identical identify. Over time, their messages expanded and required completely different funnels for them. LADbible now has a number of blogs in tandem with the unique: SPORTbible and Pretty52.

An example of a blog that changed their name

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2. Contently

Equally, Contently’s weblog has a reputation that is separate from the corporate: The Content material Strategist. This identify means that the weblog is called after their target market, a intelligent means attain the readers they serve.

Example of a blog that has a different name than its parent company

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3. Entire Meals

Reasonably than identify their weblog “Entire Meals Weblog,” the natural meals firm went with Whole Story. The identify connects to its firm but in addition has its personal possibility for numerous content material, telling tales of the place their merchandise come from and the purchasers it satisfies. Entire Meals additionally saved the key phrase within the title, so search engine optimisation could be a breeze.

Whole Story is an example of a well-named blog

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4. Goal

‘A Bullseye View’ is Goal’s all-encompassing weblog identify. Twisting within the brand was Goal’s route, which displays their branding. With a reputation like that, the alternatives are limitless as to what Goal can placed on their weblog because it grows, one thing the corporate retains in thoughts with classes akin to “Way of life,” “Group,” and “Firm.”

Example of good blog names from Target

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5. Pottery Barn

Pottery Barn needs you to know their firm, ‘Inside and Out’ with this enjoyable, immersive weblog identify. The identify provides inside adorning buffs a nod, hinting that content material will present deeper details about the individuals behind the design, in addition to the properties Pottery Barn caters to.

Example of Pottery Barn's blog name.

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6. Plan A Day Out

Plan a Day Out is an area Orange County parenting weblog. The explanation I like the identify of this weblog is that it is tremendous catchy, straightforward to recollect, and communicates its mission. Speak about a weblog identify that does all of it.

Plan a Day Out home page.

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7. Backlinko

Backlinko is a superb weblog identify by search engine optimisation knowledgeable Brian Dean. This can be a nice instance of a weblog identify that’s catchy, distinctive, but in addition straightforward to recollect. Moreover, the area of interest and messaging is clearly communicated by way of its identify. Anybody in Brian Dean’s target market will perceive the weblog identify, since backlinks are a standard search engine optimisation technique.

Backlinko home page.

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8. Thrillist

One other nice instance of a weblog identify is Thrillist. This weblog identify is truthfully simply enjoyable and simple to recollect. It would not essentially correlate to the weblog’s message, however that is okay. Generally a enjoyable, catchy weblog identify will work simply as effectively.

Thrillist blog.

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9. Advertising Brew

Advertising Brew is likely to be my favourite instance of a weblog identify as a result of it comes from the Morning Brew publication. Whoever is operating Morning Brew got here up with a weblog identify that was excellent for progress. From Morning Brew, you’ve Advertising Brew, a weblog clearly directed towards entrepreneurs. Then, you’ve Rising Tech Brew, a weblog focusing on customers fascinated with rising know-how.

The alternatives are limitless for the Morning Brew crew. In the event that they wish to begin a weblog about parenting, it may very well be known as Parenting Brew. The general idea had progress in thoughts when it was born.

Marketing Brew blog name.

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10. Rob Has a Podcast

I do know it is a podcast, however I feel the identify is a good instance of a easy weblog identify that you simply will not neglect. This can be a private fan favourite of mine since Rob Has a Podcast is a actuality TV podcast from a former actuality TV contestant (is my nerd exhibiting?).

This can be a nice instance of simply utilizing a easy components that folks will keep in mind. Each weblog identify would not must be this artistic phrase. Generally it could simply be your personal identify.

Rob has a podcast home page.

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As soon as you have completed brainstorming your weblog identify, it is time to dive in and study all the pieces you may about business blogging. In HubSpot Academy’s business blogging course, you may discover ways to craft a running a blog technique that drives enterprise progress, create high quality weblog content material, and construct a visitor running a blog technique powered by search engine optimisation.

Making a weblog is a vital enterprise technique, and also you wish to ensure your weblog identify and content material will resonate along with your target market for years.

Editor’s be aware: This publish was initially printed in April 2014 and has been up to date for comprehensiveness.

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