The Plain English Guide to Writing a Business Case

Have you ever ever heard the age-old traditional story of an organization that received its begin from a back-of-the-napkin thought? Or in regards to the start-ups that began in somebody’s storage?

Whereas all these tales are, after all, inspirational, an enormous aspect that they pass over is that each enterprise began as a result of somebody felt the undertaking justified spending money and time on it.

That is why some initiatives require you to write down a enterprise case. Whether or not you wish to begin an organization, pitch a brand new product, or maybe you simply need what you are promoting to make use of a brand new undertaking administration software. Both approach, a undertaking that requires time and assets will even require justifying these bills within the type of a enterprise case.

Beneath, let’s evaluate what a enterprise case is, plus an instance and template to encourage your individual enterprise case.

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In a enterprise case, you would possibly embrace the background on a undertaking, anticipated advantages, prices, dangers, and alternatives. This doc will justify taking over a sure undertaking. So, how do you develop a enterprise case? Let’s dive in under.

Enterprise Case Improvement

To develop a enterprise case, you may want to write down a number of key parts, together with a proposal, technique, price range, SWOT evaluation, and undertaking plan. With these paperwork, it is best to be capable to show that the undertaking you are pitching is value doing.

Let’s dive into the steps for a way you may develop a enterprise case under:

1. Analysis

Earlier than you’ll be able to write a enterprise case, that you must do your analysis. First, it is best to have a purpose in thoughts on your undertaking, whether or not it is to create a brand new product, assist drive extra site visitors/leads, or enhance person expertise.

Write down your purpose after which conduct analysis to show that your undertaking is the best way to attain your purpose.

You possibly can start by researching what rivals are doing and search for gaps that your undertaking solves.

Begin to brainstorm what this undertaking’s strengths, weaknesses, alternatives, and threats are. Moreover, you may wish to study your market — whoever would be the shopper of the undertaking, even when that is your individual staff.

Lastly, it is best to begin to look into what a price range would appear to be on your proposed answer.

2. Concentrate on one part at a time.

A enterprise case will normally embrace a number of paperwork. Concentrate on separately, whereas preserving your notes organized.

Begin together with your proposal, then transfer on to your SWOT evaluation, the aggressive evaluation, the undertaking plan, general technique, after which the price range. It may be straightforward to get misplaced in simply certainly one of these duties, so concentrate on one factor at a time to finish the larger image enterprise case.

3. Write an implementation plan.

As soon as you’ve got gathered your analysis and also you’re working by way of every part, it is time to begin excited about implementation.

How will you implement your undertaking? As soon as you’ve got made the enterprise case that your undertaking ought to be accomplished, stakeholders will surprise how you may execute it.

To do that, write an implementation plan that discusses the way you’d full the undertaking and metrics that you just’d observe to measure success.

When you’re accomplished writing what you are promoting case, take a look at the entire doc and ask your self whether or not it is complete, measurable, and adaptable.

A enterprise case does not should be a whole marketing strategy for a brand new product. Typically it will likely be much less formal as a result of dimension of the undertaking. Both approach, you wish to make a robust case on your undertaking, so it ought to be straightforward to know and implement.

Now, let us take a look at an instance of what a enterprise case would possibly appear to be.

Enterprise Case Instance

Now that you have seen what it takes to write down a enterprise case and what the method seems like, let us take a look at an instance for inspiration.

Within the instance under, the undertaking is about getting a brand new telephone system to assist the gross sales workers. As a result of it is a pretty small undertaking, the enterprise case is not a number of pages lengthy with exhaustive analysis.

Nevertheless, it is essential to understand that whereas what you are promoting case would possibly look one thing like this for a small scale undertaking, it would embrace a number of pages of knowledge if you happen to’re pitching one thing like a brand new product or a brand new UI to enhance person expertise.

The purpose within the enterprise case is that it is adaptable to be no matter you want. Nevertheless, the parts of the enterprise case would be the similar no matter how lengthy it’s. Each enterprise case ought to embrace why a undertaking ought to be accomplished, the advantages, prices, dangers, and price range.

A business case example.

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Easy Enterprise Case Template


  • Venture particulars
  • Strategic context
  • Imaginative and prescient, objectives, aims
  • Advantages

SWOT (Strengths, Weaknesses, Alternatives, Threats)

Aggressive Evaluation

  • See if rivals are doing the identical factor
  • Search for gaps of their choices, if relevant

Threat Evaluation

  • What dangers are concerned?
  • Will these dangers current alternatives?

Market Evaluation

  • Do your customers need this?
  • How will this assist your stakeholders?

Price range

Implementation/Venture Plan

  • Roles/Workforce
  • Duties/Tasks
  • Stakeholders
  • Specs and Necessities
  • Timeline

If in case you have a brand new undertaking thought on your firm that requires a price range and assets, it is likely to be a good suggestion to develop a enterprise case to indicate your superiors that the undertaking is value taking over.

Business Plan Template

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