In Q1 of 2021, ebook sales increased 38% for writer Harpercollins, following a development of elevated income earnings for the corporate. Though this can be a snapshot of 1 writer’s success, it speaks to a bigger motion towards digital content material consumption amongst entrepreneurs.
Lead magnets are available many kinds, however the e-book nonetheless reigns supreme. They provide the reader:
- In-depth digital content material in an atmosphere largely overrun with fast headlines and soundbites
- Visible knowledge that compliments the editorial content material
- On-demand entry to the e-book content material
What you are promoting advantages from publishing an e-book, too. Turning a revenue, buying new clients, producing buzz, and changing into an business thought chief are just some of some great benefits of this sort of content material.
However what precisely is an e-book and why do they ship such nice outcomes for entrepreneurs?
Download HubSpot’s 18 free ebook templates to create an e-book on PowerPoint, Google Slides, or Adobe InDesign.
What are the advantages of an e-book?
For example you might have a tremendous weblog stuffed with long-form content material. Why on the earth would you wish to supply your readers an e-book? Is it even value your time?
Listed below are some benefits ebooks supply content material creators:
- Not like long-form printed publications which might be bought in-store or shipped, an e-book is instantly accessible the second you’re able to learn.
- You may put it behind an opt-in of some form, incentivizing your web site customer to turn into a lead if they need the knowledge.
- In some methods, ebooks have design capabilities like in-depth charts, graphs, and full-page pictures which you’ll not be capable of obtain in your weblog.
- After the preliminary creation of the e-book, you possibly can distribute the file a large number of occasions with no extra manufacturing price. Additionally they don’t have any related delivery charges.
- You may embed hyperlinks to different media within the e-book file, encouraging the reader to additional have interaction together with your content material.
Maybe extra importantly, ebooks supply a number of benefits to your viewers:
- Ebooks are extraordinarily moveable, capable of be saved on numerous units with no bodily cupboard space related.
- The reader will get the selection to print the e-book out in the event that they wish to devour the knowledge in a standard bodily format. In any other case, the digital format is environmentally pleasant.
- Ebooks are accessible with the power to extend font sizes and/or learn aloud with text-to-speech.
- They’re additionally simply searchable if the reader is searching for one thing particular.
Are ebooks worthwhile?
They are often. Ebooks are high-volume, low-sales-price affords. This implies you’ll must promote a whole lot of them at a comparatively low value level in an effort to compete available in the market and switch a big revenue. Relying in your business, ebooks can vary from free to greater than $100.
Earlier than setting a price for your ebook, do a little analysis. Decide who your viewers is, what they’re prepared to pay, and the way many individuals inside your goal market is perhaps prepared to purchase it. Then, decide the platforms you’ll promote your e-book via. Amazon? Apple Books? Your personal web site? You may analysis how a lot ebooks normally go for on these websites and incorporate this perception into your pricing technique.
How is an e-book structured?
There isn’t any set rule for organizing your content material into an e-book. It usually mimics the construction of a novel or textbook (relying on what it’s you are writing about). However, there are some features of an e-book it is best to you’ll want to adhere to.
Ebooks sometimes have a system of chapters and supporting pictures. Just like a weblog put up, in addition they do nicely when additional segmenting their textual content with subheaders that break down the dialogue into particular sections. When you’re writing about skilled sports activities, for instance, and certainly one of your chapters is about Main League Baseball (MLB) within the U.S., you may wish to set up subchapters in regards to the numerous groups belonging to the MLB.
What can an e-book be about?
Something. Effectively, inside cause. Ebooks are merely a marketer’s manner of delivering a lot of essential data in a type their potential clients are most prepared to learn. An environmental firm may write an e-book about water conservation. They may additionally focus an e-book solely on how their water-saving product is used, or the way it helped a buyer remedy an issue. Uncover extra e-book concepts on the finish of this text.
It doesn’t matter what matter your e-book takes on, analysis is a big a part of e-book creation. Opposite to short-form content material like articles and movies, the content material of an e-book is based on belief and proof. A person who obtains (or requests entry to) your e-book needs the total story, not simply the bullet factors. That features all of the content material and testing you went via to provide the e-book.
Are you able to edit an e-book?
Nope. An e-book cannot be edited as soon as it has been saved in one of many main file codecs, so it is best to make sure you have an editable model saved in a program like Microsoft Phrase.
However why would you need your e-book to be uneditable? Making ebooks uneditable ensures the content material stays unchanged — each the format and the knowledge — because it’s shared between a number of makes use of.
You may edit ebooks in the event that they’re saved utilizing an editable PDF, a function that’s particular to Adobe Acrobat — the founding program of the PDF file sort. Learn to edit PDFs on this weblog put up.
How do you learn an e-book?
You may learn an e-book on many various units: iPhone, Android smartphones, a Macbook, PC, and e-readers such because the Nook and Kindle. The latter two units are sometimes used to learn novels in digital type. Nook and Kindle homeowners can retailer hundreds of books (actually) on a single Nook or Kindle.
However making an e-book might be overwhelming. Not solely do you must write the content material, however you additionally must design and format it right into a professional-looking doc that folks will wish to obtain and browse. With lead era being the highest objective for content material advertising and marketing, nonetheless, ebooks are a necessary a part of a profitable inbound advertising and marketing program.
On this put up, we’ll stroll you thru the ins and outs of making an e-book by, nicely, creating an e-book. And when you’re nervous about your missing design expertise, fret not …
Obtained your free e-book templates? Able to make an e-book? Nice — let’s get to it.
What e-book file format do you have to use?
Ebooks might be saved in certainly one of a number of codecs. Relying in your end-user, although, you may discover a use for any of the next file varieties:
PDFs are possible essentially the most well-known file sort. The “PDF” extension stands for “Transportable Doc Format,” and is finest for ebooks that should be learn on a pc (digital entrepreneurs, you may wish to bear in mind this one). We’ll speak extra about learn how to save your e-book as a PDF later in this article.
This file type stands for “Electronic Publication,” and is a more flexible ebook format. By that, I mean EPUB ebooks can “reflow” their text to adapt to various mobile devices and tablets, allowing the ebook’s text to move on and off different pages based on the size of the device on which a user is reading the ebook. They’re particularly helpful for viewing on smaller screens, reminiscent of smartphones in addition to the Nook from Barnes and Noble.
The MOBI format originated from the Mobipocket Reader software program, which was bought by Amazon in 2005 however was later shut down in 2016. Nonetheless, the MOBI file extension stays a preferred e-book format with compatibility throughout the most important e-readers (besides the Nook).
Whereas the format comes with some limitations, reminiscent of not supporting audio or video, it does assist DRM, which protects copyrighted materials from being copied for distribution or considered illegally.
Newer Kindle codecs are based mostly on the unique MOBI file varieties.
That is an e-book file sort designed for the Kindle, an e-reader system by Amazon. Nonetheless, customers also can open this file format on smartphones, tablets, and computer systems.
ODF stands for OpenDocument Format, a file sort meant primarily for OpenOffice, a collection of open-source content material creation packages much like Microsoft Workplace.
IBA is the proprietary e-book format for the Apple iBooks Creator app. This format does assist video, sound, pictures, and interactive parts, however it’s only used for books written in iBooks. It’s not suitable with different e-readers.
Data Visualization 101: How to Design Charts and Graphs [Free Download]
The way to Write an E-book
- Select a subject that matches your viewers’s wants.
- Define every chapter of your e-book.
- Break down every chapter as you write.
- Design your e-book.
- Use the correct colours.
- Incorporate visuals.
- Spotlight quotes or stats.
- Place applicable calls-to-action inside your e-book.
- Convert it right into a PDF.
- Create a devoted touchdown web page to your e-book.
- Promote your e-book and monitor its success.
1. Select a subject that matches your viewers’s wants.
Keep in mind: The objective of your e-book is to generate leads for your sales team, so choose a subject that can make it straightforward for a prospect to go from downloading your e-book to having a dialog together with your gross sales crew.
This implies your e-book should not deviate a lot from the matters you cowl in your different content material advertising and marketing channels. Reasonably, it is your alternative to do a deep dive right into a topic you have solely frivolously coated till now, however one thing your viewers needs to be taught extra about.
For instance, in listening to gross sales and buyer calls right here at HubSpot, I’ve realized that creating ebooks is a big impediment for our viewers, who’re entrepreneurs themselves. So if I can present not solely this weblog put up, however assets to make e-book creation simpler, I am specializing in the correct matter that can naturally result in a gross sales dialog.
To get your artistic juices flowing, listed here are some instance e-book titles to contemplate. (Notice: Change “x” with an applicable quantity.) You may as well use our free Blog Topic Generator tool to give you extra concepts. Most weblog matters might be made complete sufficient to function longer type e-book matters.
- X Finest Practices for [Insert Industry/Topic]
- An Introduction to [Insert Industry/Topic]
- X Widespread Questions About [Insert Industry/Topic] Answered
- X [Insert Industry/Topic] Statistics For Higher Resolution Making
- Study From The Finest: X [Insert Industry/Topic] Specialists Share Insights
For this weblog put up, I’ll use the PowerPoint model of template two from our collection of five free ebook templates. Via every part of this put up, I am going to present a side-by-side of the template slide and the way I custom-made it.
Under, you may see my custom-made cowl with my sales-relevant e-book matter. For assist with writing compelling titles to your ebooks, take a look at the ideas on this weblog put up.
2. Define every chapter of your e-book.
The introduction to your e-book ought to each set the stage for the contents of your e-book and draw the reader in. What is going to you cowl in your e-book? How will the reader profit from studying it? For tips about learn how to write an efficient introduction, take a look at this put up.
Some e-book creators say that an e-book is solely a collection of weblog posts stitched collectively. Whereas I agree it is best to deal with every chapter like a person weblog put up, the chapters of your e-book also needs to movement fluidly from one to the opposite.
One of the best ways to stipulate your e-book is by pondering of it as a crash course on the sales-relevant matter you chose. In my instance of making an e-book, I do know I must cowl learn how to:
- Write efficient copy
- Design an e-book
- Optimize ebooks for lead era and promotion
Whereas my instance has a couple of chapters, remember the fact that your e-book doesn’t must be prolonged. I’ve one golden rule for e-book size: Write what is required to successfully educate your viewers about your chosen matter. If that requires 5 pages, nice! If that requires 30 pages, so be it. Simply do not waste phrases pondering you could write an extended e-book.
With that, let’s transfer on to the precise copy you are writing.
3. Break down every chapter as you write.
Get writing! Right here, you possibly can method every chapter the best way you may write an extended weblog put up — by compartmentalizing every chapter into smaller sections or bullet factors, as proven within the image beneath. This helps you write merely and clearly, moderately than attempting to make use of refined language to convey every level. It is the best strategy to educate readers and assist them perceive the brand new materials you’re offering.
Remember to keep a constant construction throughout every chapter, as nicely. This helps you determine pure transitions between every chapter so there is a clear development from one chapter to the subsequent (merely stitching weblog posts collectively can rob you of this high quality).
These practices ought to maintain true for all of your different advertising and marketing efforts, reminiscent of electronic mail advertising and marketing, call-to-action creation, and touchdown web page improvement. “Readability trumps persuasion,” as Dr. Flint McGlaughlin of MECLABS usually likes to say.
Need to be sure to’re preserving your e-book thrilling for readers? Listed below are some key ideas to remember:
- Use key phrases within the title that emphasize the worth of your supply. Examples embrace adjectives like “superb,” “superior,” or “final.”
- Maintain your format constant so that you create a psychological mannequin for readers and improve their understanding of the fabric.
- When applicable, make use of formatting — like bulleted lists, daring textual content, italics, and font dimension modifications — to attract folks’s eyes to your most essential content material or emphasize sure factors you need readers to recollect.
4. Design your e-book.
Our downloadable ebook templates are supplied in each PowerPoint and InDesign. For this instance, we’ll present you learn how to do it in PowerPoint, since extra folks have entry to that software program.
You may discover we solely have one “chapter web page” within the template (slide three). To create extra chapter pages, or any pages actually, merely proper click on the slide and select Duplicate Slide. It will make a replica of your slide and let you drag it to its correct place in your e-book by way of the sidebar or Slide Sorter part of PowerPoint. You may then customise it for any subsequent chapters.
5. Use the correct colours.
Ideally, our free ebook templates would magically match your model colours. However, they in all probability do not; that is the place you get to actually personalize your work. Nonetheless, as a result of ebooks supply extra actual property for colour than your emblem or web site, it is a good suggestion to contemplate secondary colours inside your model’s colour palette. Ebooks are the place this colour scheme can actually shine.
To learn to add your model’s colours to PowerPoint, take a look at this weblog put up. That manner, you possibly can customise the colour scheme in our e-book templates to match your model!
6. Incorporate visuals.
Photos and graphics in ebooks are exhausting to get proper. The important thing to creating them match nicely is to consider them as complementary to your writing. Whether or not you add them throughout or after you’ve completed writing your e-book’s copy, your visuals ought to serve to spotlight an essential level you’re making or deconstruct the which means of an idea in an easy-to-understand, visible manner.
Photos shouldn’t simply be there to make the e-book straightforward on the eyes. Reasonably, they need to be used to boost the reader’s understanding of the fabric you’re overlaying. When you need assistance gathering visuals, we’ve got three units of free inventory images which may enable you to alongside the best way:
And when you’re compiling a data-heavy e-book, you may wish to obtain our free data visualization ebook for recommendations on designing compelling charts and graphs to your content material.
7. Spotlight quotes or stats.
One other strategy to improve your e-book is by highlighting quotes or stats inside your design. Simply make sure the quote or stat you are utilizing genuinely provides worth to the content material.
Whether or not you are emphasizing a quote or including a visible, hold all of your content material inside the identical margins. In case your copy is persistently one-inch indented in your web page from each the left and proper sides, hold your designed parts aligned utilizing that very same spacing.
8. Place applicable calls-to-action inside your e-book.
Now that your content material is written and designed, it is time to optimize it for lead era, reconversion, and promotion.
Take into consideration how you bought right here — you clicked on a call-to-action (CTA) in an electronic mail, on a social media put up, or some other place. A CTA is a hyperlink or visible object that entices the customer to click on and arrive on a touchdown web page that can get them additional engaged together with your firm. Since your e-book readers have in all probability transformed into leads in an effort to get their fingers in your e-book to start with (extra on this in step beneath), use the CTAs inside your e-book to reconvert your readers and propel them additional down your advertising and marketing funnel.
For example, a CTA can result in one other supply, your annual convention’s registration web page, or perhaps a product web page. Relying on what this subsequent motion is, CTAs might be an in-line rectangle or a full-page teasing the subsequent supply (see each pictures beneath).
To hyperlink the CTA in your e-book (or any picture or textual content in your e-book) to your vacation spot URL, merely go to Insert >> Hyperlink in PowerPoint.
We have even designed 50 customizable calls-to-action in PowerPoint you possibly can obtain and use in your ebooks. You can grab them here.
Now, we do not have a devoted CTA template slide within the PowerPoint e-book templates so that you can customise … nevertheless it’s nonetheless easy! All you must do is duplicate slide 4 (the Header/Subheader slide) and customise copy or add pictures as wanted. You may as well go to Insert >> New Slide and work from there.
9. Convert it right into a PDF.
As soon as you have completed writing your e-book — CTAs and all — it is time to convert it to the correct file sort so it is transferable from you to your recipient.
To transform your e-book to a PDF, click on File >> Save As within the e-book template you might have open. Underneath File Format, choose PDF and choose a vacation spot in your laptop for this new file.
Why cannot you simply connect what you must a touchdown web page and be performed with it? Phrase paperwork, PowerPoints, and related templates are excellent for creating your e-book, however not for delivering it. As a result of these templates are editable, the contents of your e-book are too simply corrupted, distorted, and even misplaced when shifting out of your laptop to the fingers of your future leads. That is the place PDFs are available.
You’ve got seen these letters on the finish of recordsdata earlier than. Brief for Transportable Doc Format, the .PDF file sort basically freezes your e-book so it may be displayed clearly on any system. A preferred various to PDFs is the .EPUB file sort. See a comparison of EPUB to PDF here.
10. Create a devoted touchdown web page to your e-book.
Your e-book ought to be obtainable for obtain via a touchdown web page in your web site. A landing page is an online web page that promotes/describes your supply and supplies a type that guests must fill out with their contact data in an effort to entry your e-book. That is how you’ll be able to convert your guests into enterprise leads that your gross sales crew can finally comply with up with.
11. Promote your e-book and monitor its success.
As soon as your touchdown web page is all set, you should utilize that vacation spot URL to advertise your e-book throughout your advertising and marketing channels. Listed below are 5 methods you are able to do this:
- Promote your new e-book in your web site. For instance, function a CTA or hyperlink to your supply’s touchdown web page in your assets web page and even your homepage.
- Promote your e-book via your weblog. For example, contemplate publishing an excerpt of your e-book as a weblog put up. Or write a separate weblog article on the identical matter as your e-book, and hyperlink to it on the finish of your put up utilizing a call-to-action to encourage readers to continue to learn. (Notice: This very weblog put up is the proper instance of learn how to promote an give you created with a weblog put up.)
- Ship a segmented electronic mail to contacts who’ve indicated an curiosity in receiving affords out of your firm.
- Leverage paid promoting and co-marketing partnerships that can enable you to promote your e-book to a brand new viewers.
- Publish posts to social media with a hyperlink to your e-book. You may as well improve social shares by creating social media share buttons within your ebook, such as the ones at the bottom right of this ebook.
After your content is launched and promoted across your marketing channels, you’ll also want marketing analytics in place to measure the success of your live product.
For instance, you should have landing page analytics that give you insight into how many people downloaded your ebook and converted into leads, and closed-loop analytics that show how many of those people ultimately converted into opportunities and customers for your business. Learn more through HubSpot’s Landing Pages App.
And with that, we have constructed an e-book, people! You may take a look at the packaged model of the instance I constructed via this put up right here:
After your content material is launched and promoted throughout your advertising and marketing channels, you’ll must have advertising and marketing analytics in place that measure the success of your ebooks. For example, having touchdown web page analytics that provide you with perception into how many individuals downloaded your e-book, or present what number of of these downloaders transformed into alternatives and clients for what you are promoting.
So, what do you have to write about in your e-book? I am going to reply that query with one other query: What would you like your readers to get out of this e-book? To establish an e-book concept that fits your viewers, contemplate the kind of e-book you are attempting to create. Listed below are a couple of concepts.
Conducting an experiment or enterprise survey? It is a nice strategy to develop proprietary data and turn into a thought chief in your business. However how will you share your findings with the individuals who care about it? Create an e-book that describes the experiment, what you supposed to search out out, what the outcomes of the experiment have been, and what these findings imply to your readers and the market at giant.
Folks love success tales, particularly if these persons are on the fence about buying one thing from you. When you have a shopper whose enterprise you are notably proud to have, why not inform their story in an e-book?
E-book case research present your consumers that different folks belief you and have benefited out of your services or products. In your e-book, describe what your shopper’s problem was, the way you linked with them, and the way you have been capable of assist your shopper remedy their problem and turn into profitable.
The extra advanced your product is, the extra data your clients might want to use it appropriately. In case your services or products can be utilized in a number of methods, or it is exhausting to arrange alone, dedicate a quick e-book to exhibiting folks the way it’s performed. Within the first part of your e-book, for instance, clarify learn how to launch your services or products. Within the second part, break down the person options and functions your product is finest used for.
Fascinated with interviewing a widely known particular person in your market? Maybe you have already sat down with an influencer to choose their mind about the way forward for the business. Package deal this interview into an e-book, making it straightforward to your clients to learn and share your inside scoop.
A “playbook” is a doc folks can use when taking over a brand new challenge or idea that’s overseas to them. Consider it like a cheat sheet, stuffed with ideas and methods that assist your clients get higher at what they do.
When performed proper, a playbook equips your clients with the knowledge they would want to excel when utilizing your product. For instance, a software program vendor for IT professionals may create a “virus safety playbook” that makes assist groups higher at stopping viruses at their respective corporations.
Weblog Put up Sequence
Typically, the most effective e-book for what you are promoting is already strewn throughout a collection of weblog posts. When you’ve spent the final month writing articles all on the identical topic for what you are promoting, think about how these posts would look stitched collectively?
Every article can start a brand new chapter. Then, as soon as this e-book is created, you possibly can put it on the market on a touchdown web page, hyperlink to this touchdown web page from every particular person weblog put up, and generate leads from readers who wish to obtain your entire weblog collection in a single handy e-book.
Share Your Experience in an E-book
Ebooks are one of many prime changing lead magnets a enterprise can supply to its viewers. Creating an e-book is all about delivering excessive worth at a low value level to generate a excessive quantity of gross sales. Ebooks work nicely for brand spanking new companies searching for model consciousness and established corporations securing a spot as an business thought chief. As long as you and your crew have outlined what success seems like to your e-book launch, you’ll reap the rewards of this stand-alone asset for months — and even years — to come back. Get began by yourself e-book utilizing the free template obtainable within the supply beneath.
Editor’s notice: This put up was initially revealed in November 2018 and has been up to date for comprehensiveness.
Initially revealed Jul 20, 2021 1:30:00 PM, up to date July 20 2021