Outsourcing a Design Project? Here’s How to Write a Design Brief

Throughout my profession, I’ve freelanced on and off. The largest lesson I’ve realized in working with purchasers was the significance of setting expectations from the very starting.

It helps each events get on the identical web page and may forestall miscommunication down the road. That is why you typically have preliminary discovery calls, set conferences, and draft contracts.

Free Download: Creative Brief Templates

One other technique to set expectations is by making a design transient. It is important within the early phases of your design challenge, whether or not you are working with somebody in-house or outsourcing it to an company or impartial contractor.

This is the whole lot it’s essential find out about what to incorporate in a design transient and the templates that may allow you to create one rapidly.

Consider this transient as a blueprint: It lays out all the data your designer might want to full the challenge and helps align each events on the expectations. Usually, the shopper (or model) will fill out most sections within the transient as soon as they know what they’re searching for.

The assigned designer will then full it primarily based on conversations with the shopper. It serves as a baseline from which to construct the challenge.

So when would you utilize a design transient? For:

  • A web site (re)design
  • A brand (re)design
  • A (re)branding package deal
  • Artistic property for social media or advert marketing campaign
  • Video property

What to Embody in your Design Transient Template

1. An Overview of Your Model

The very first thing you will need to define in your design transient is details about your model. This offers a big-picture understanding of your enterprise and helps body the remainder of the transient.

This is what to incorporate:

  • Your business
  • Your merchandise and/providers
  • Your distinctive promoting place (USP)
  • Your mission and your values
  • Your rivals

On this part, you can too record your direct and oblique rivals, relying on the challenge.

For those who already know who you may be working with on this challenge, record the decision-makers for the challenge and any key stakeholders concerned. Outlining the factors of contact proper from the start will streamline the workflow and stop communication silos.

2. Your Venture Overview

As one of the crucial essential sections in your transient, spend time determining what you are searching for earlier than scripting this part.

Do not know the place to start out? Reply this query: What issues are you attempting to unravel? This offers context for the intention behind the challenge and may also assist the designer generate new concepts. It is like going to the physician. You need to say the place it hurts for them earlier than they’ll prescribe one thing for aid.

As an illustration, as an instance you need to redesign your web site. The rationale could possibly be your customers aren’t changing, or as a result of the corporate has not too long ago shifted and wishes an internet site to replicate this transformation. Realizing the explanation behind the challenge is equally as essential because the challenge itself.

Subsequent, state your objectives and goals. What do you need to accomplish by way of this challenge? Is that this part of one thing bigger? Are there any roadblocks that would hinder your challenge?

The extra detailed you will get, the higher. Your objectives might embody enhancing web site conversions, lowering bounce charges, and/or growing site visitors. All of it will depend on the challenge.

Answering these questions can be instrumental in aligning your imaginative and prescient with the designer and creating the area to handle any potential points.

Lastly, this part ought to record your deliverables, resembling:

  • Required property (illustrations, photographs, movies, mockups, wireframes)
  • File codecs
  • Dimensions

3. Your Branding Pointers

Except your design challenge is for branding, record your branding pointers in your design transient. This breaks down the principles your designer might want to comply with and be mindful on your challenge. Guidelines regarding your:

  • Shade palette
  • Model voice and tone
  • Typography
  • Emblem

For any design challenge, you need to ensure your designer creates one thing that aligns along with your model identification. For those who’re within the means of growing your model identification, you can too present temper boards to assist the designer perceive your imaginative and prescient and the path you are heading in.

4. Your Goal Market

Each design challenge is developed with the end-user in thoughts. On this part, dive into who that consumer is.

Describe your consumer persona and the way you think about them interacting with this challenge as soon as it’s accomplished. If in case you have already carried out some market analysis, you must record your audience’s demographics, behavioral habits, values, pursuits, and on-line conduct.

As an illustration, as an instance you are an inexpensive shaving cream model for males and your present branding and messaging aren’t resonating with customers. After operating just a few experiments, you’ve got realized that your goal market does not see your model as approachable, inviting, or relatable.

In your design challenge, you will need to revamp your branding package deal to replicate your customers. By figuring out extra about your goal market, your designer can use their information of design ideas and research to create a product suited to your viewers’s wants.

5. Your Finances and Timeline

These are the nitty-gritty particulars which might be essential to find out the proper companion on your challenge. It’s possible you’ll discover a designer who’s nice however can not meet your expectations by way of timeline.

Equally, you might discover out throughout a discovery name with a design company that they can’t work inside your funds.

Outlining your funds and timeline will assist to weed out individuals who aren’t one of the best match on your challenge. Whereas timelines could be versatile, it is essential to set a great timeframe from the start and alter later, if wanted.

As soon as you choose a designer or company, collectively you will determine on milestones or deadlines in the course of the size of the challenge.

A Design Transient Instance

Your design transient must be detailed, offering as a lot context as potential to facilitate your designer’s understanding.

This video creative brief template presents the important thing questions you will have to reply to put in writing an efficient transient. 

HubSpot video creative brief template

Having templates for every kind of design challenge saves time and may be certain that everybody in your staff follows the identical course of.

Design Transient Turbines

1. HubSpot’s Creative Brief Template

For those who’re searching for a set of design transient templates to make use of for future initiatives, HubSpot’s obtained you lined.

HubSpot design brief generator

The doc contains three artistic transient templates designed with totally different objectives in thoughts:

  • A marketing campaign template for once you’re launching an advert marketing campaign and have to outsource the artistic property.
  • A video template for a video challenge that entails ideation, manufacturing, and distribution.
  • A shopper template for each designs and advertising and marketing managers who’re engaged on a design challenge.

Every template contains detailed sections that can assist you flesh out the important thing components of your challenge and construct an efficient design transient for each state of affairs.

The very best half? It is free.

2. CreateBrief

Createbrief is a good place to start out for those who’ve by no means created a design transient earlier than.

CreateBrief design brief generator

The instrument is designed like a survey, asking you key questions on your model to grasp what you are searching for and your necessities.

When you reply the entire questions, you get a design transient that you could share with others by way of a customized URL. Whereas it is not very in-depth, it may be helpful in the course of the preliminary means of constructing your transient.

There isn’t any sign-up required and you need to use the instrument as quickly as you land on the webpage.

3. Bonsai’s Design Brief Generator

Bonsai is a contract administration app that helps freelancers handle their purchasers. For those who’re a small enterprise trying to outsource your design work, you’ll be able to construct a design transient template proper on the platform.

Hello Bonsai design brief generator

When you create it, you can too ship it by way of e-mail for approval and get learn notifications.

What’s nice about Bonsai is that its templates are usually reviewed by consultants, guaranteeing that it’s going to have the whole lot you want on your challenge.

To make use of the template, you should enter your e-mail and join the software program.

4. TemplateLab

The TemplateLab presents a whole lot of free customizable templates you’ll be able to sift by way of and obtain. TemplateLab design brief generator

The positioning at present has 50 design transient templates, starting from web site briefs to inside design briefs. A standout function on the web site is the power to see precisely what’s included within the template earlier than you obtain it.

When you obtain it to Microsoft Phrase, you’ll be able to customise it to fulfill your wants.

When you might begin your design challenge and not using a transient, fleshing out the small print forward of time ensures everyone seems to be on the identical web page. It is a brief, however essential step that may prevent time (and cash) down the road.

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