In early 2020, the world as we knew it was flipped the other way up. Companies had been compelled to pivot within the face of the pandemic, and consequently many corporations adopted a distant work tradition.
Distant work modified the best way organizations and groups labored — and even how corporations communicated to potential clients and bought new enterprise. Staff leaned into digital designs, shows, and occasions to speak each internally and externally.
The graphic design panorama, consequently, has modified dramatically over the previous 12 months.
Now, shows have to work more durable than ever to attach, interact, and encourage audiences into motion. In reality, over 35 million PowerPoint presentations are given every day to over 500 million audiences — however 79% of those audiences consider most shows they see are boring.
That will help you crush your subsequent presentation deck, we have rounded up the highest presentation design traits of 2021, as predicted by artistic trade specialists and presentation power-users.
Right here, study from three artistic specialists from main corporations within the tech house on the 4 largest presentation design traits that can emerge in 2021.
1. There can be elevated empathy present in design.
Marissa Latshaw, Founding father of Latshaw Marketing, says: “Impactful, inspiring design begins with empathy.
Empathy is among the strongest instruments within the artistic toolbox. The excellent news is that empathy — the flexibility to really feel, perceive, and reply to the emotions of others — is innate in us all. Our job as creators is to harness this empathy for higher design, advertising and marketing, and storytelling.
Empathy boosts creativity. The empathy/creativity connection is robust — as proven in lots of research over the previous decade. One study asked participants to create and name a potato chip product for pregnant girls. Earlier than starting the duty, half of the members had been instructed to examine how the buyer would really feel whereas consuming the snack. The opposite half had been requested to think about what the buyer would assume. An unbiased jury discovered the product ideas of the primary, feelings-focused, empathy-activated group to be extra unique than the management group.
Empathy can be very important for inclusivity. Greater than ever, we wish to talk with others in a means that’s genuinely inclusive. An empathetic method ensures we perceive the targets, wants, fears, and values of all of the folks we want to interact (past simply the best way they relate to our model or product). It is a name for us all to turn into proactive about inclusivity, and it begins with empathy.
Empathy creates connection. From in-home health large Peloton to the brand new voice-based, social community Clubhouse, we’re continually discovering new and progressive methods to attach with each other.
Each manufacturers show empathy as they handle the palpable and rising want for connection. They re-imagined how we work out and share conversations in a extra socially-connected means.
Designing something — from a presentation to an advert marketing campaign — is not any totally different. Every is a chance to reimagine and innovate how we interact and join with the world.
Empathy helps us to face out by standing in one other’s sneakers. Creating one-of-a-kind, empathy-driven experiences in the end brings us nearer collectively and conjures up motion.”
2. Designers will lean into radical simplicity.
Eliot Garcia Weisberg, Inventive Director at Airbnb, talks to us about all issues radical simplicity.
He says, “Regardless of its unbelievable energy to attach us, teleconferencing stunts viewers vitality and empathy. Consideration — already a fleeting useful resource — is additional divided between the screens, audio system, slides, and sounds of the digital panorama.
The suggestions loop from viewers to presenter is sort of lifeless. The impression of environmental design is misplaced. In our new world, the worth of a single pixel on the cluttered screens of distant audiences is immense. And the screens themselves— their high quality and colours— fluctuate wildly from member to member.
The important thing to designing for the ‘new regular’ is embracing radical simplicity. A designer should cut back a slide to its core thought, then push to simplify even additional. They musk ask themselves — ‘Do I actually need to indicate this?’ Then problem themselves each time the reply is ‘Sure.’
Slide counts can be drastically lowered. Superfluous icons will fade away. Bullets will turn into a distant reminiscence. Refined textures can be changed by strong colours. We’ll see a shift away from picture masks and daring textual content over pictures. As a substitute, we’ll see full-screen images or easy statements that make their level apparent and drive core ideas dwelling.
We’ll spend extra time on the speaker— full display— than ever earlier than. Their supply, from tone to inflection, will turn into a design aspect. Rehearsals will exchange design evaluations.
The tip end result will really feel rather more human. And, if profitable, radically easy.”
3. Nice design will maintain the viewers’ consideration.
“For many years, the job of artistic designers, writers, and videographers was to get consideration. Lower by means of the noise. Ship adverts that stand out. Use creativity as a hook,” Adam Morgan, Adobe’s Govt Inventive Director, says about holding an viewers’s consideration.
He provides, “However in immediately’s ultra-connected digital world, that hammer and nail method is not at all times the reply. Folks select what they need. The development I am seeing immediately is to carry consideration. Much less push and extra pull. We have now to create experiences that present actual worth to a person — not simply catch their consideration with shock worth or clickbait.
“We have now to create communities the place folks need to devour our model experiences. We have now to know these people and teams, what they care about, and supply new info wrapped in an emotional blanket. We have now to face for issues they worth.”
Reasonably than a tough promote, we’ve got to share a narrative that they consider in and be open and clear with why it issues to them.
What this implies for artistic groups is you can’t simply make it fairly or humorous. It’s a must to assume deeply about what your model means to clients after which create immersive experiences that join. It is not simply concerning the artistic craft of colours and fonts and icons. It is about tales and that means and authenticity and objective. Do not simply get consideration together with your work. Maintain consideration. So to construct manufacturers that develop and final.”
4. Designers ought to use clear, minimalistic fonts and calming colours.
Lastly, we tapped into Beautiful.ai’s Inventive Director Anuja Kanani’s experience to unravel another presentation design development for 2021.
Kanani says, “Selecting the very best colours for a presentation, and good presentation fonts, are two of a very powerful components of deck design. Every design resolution— shapes, phrases, and pictures— have an effect on the best way your viewers feels concerning the presentation, however colours maintain probably the most affect.
Taking the place of daring, brilliant major colours, 2021 has warranted extra relaxed, muted colours following the chaos of 2020. Not solely are low-saturated and pastel colours extra calming, they’re extra natural and pure, maybe making audiences really feel extra comfy and assured within the presentation in entrance of them.
Utilizing a constant, complimentary coloration theme strategically might help place your model within the thoughts of your clients,” provides Kanani. She recommends limiting your presentation to 3-4 colours in your palette, with one accent coloration to focus on key factors and convey stability and concord to your presentation.
The development of minimalism extends to good presentation fonts, too. Seasoned presenters are choosing clear minimal fonts, akin to Open Sans or Jost, and rejecting conventional fonts like Arial or Occasions New Roman in 2021.
Kanani provides, “Customized typography improves your model recognition, whereas deciding on totally different weights or kinds might help management the narrative on every slide.”
You have in all probability caught onto the truth that over-complicated slides are a factor of the previous. Studies show that 35% of millennials say they may solely interact with content material they really feel has an ideal story or theme, so to keep away from boring them into a nap, use visuals to regulate your narrative.
Presentation graphics, or wealthy visuals, might help you paint an image in bite-sized chunks in order that your viewers can digest the data you are presenting to them.
Kanani says, “Participating, inspiring visuals in shows make your content material compelling, eye-catching, and helps convey your story fantastically.”
Selecting wealthy icons, diagrams or infographics, and high quality pictures are highly effective instruments to assist make your presentation extra memorable and impactful.
Finally, design is an artwork, not a science. Nevertheless, ideally you should utilize these traits as inspiration in your personal branded designs in 2021 and past.