How to Embed Video in Email [Quick Tip]

These days, video is an undeniably in style channel for advertising and marketing functions.

In actual fact, in 2021, 86% of companies use video as a advertising and marketing tactic.

In the event you’re an e-mail marketer, I am prepared to wager you have thought-about the way you may spruce up your subscription and click-through charges with video. It is a good suggestion in concept, with roughly two-thirds of consumers preferring video over text when studying about new services or products.

In actuality, nonetheless, it may be tough. Main e-mail shoppers together with Gmail, Yahoo, and Outlook do not assist embedded movies, so your subscribers both will not be capable to watch your video inside the e-mail, or worse — they will not see your e-mail in any respect, as a result of it’s going to find yourself of their spam folders.

Thankfully, there is a artistic workaround that will help you embed half of your video inside your e-mail, and incentivize subscribers to click-through to look at the remaining. Right here, let’s discover methods to just do that.

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Embed YouTube (or Any Different) Video in Electronic mail

There are two choices you may contemplate when embedding a video inside your e-mail — you’ll be able to both embed a GIF of your video with a “click on right here to look at full video” CTA, or you’ll be able to embed a nonetheless picture of your video, and when subscribers click on the “Play” button, they will be re-routed to your video’s URL.

Let’s discover the GIF possibility, first.

You should use the next directions on any video from a video internet hosting platform of your selecting, together with YouTube, Vimeo, Fb, DailyMotion, and so on. Within the following examples we used a Fb URL, however a YouTube URL would work simply as nicely. 

1. Discover the URL of the video you wish to embrace, or obtain and save your video to your pc.

To create a GIF of a video I needed to incorporate in my e-mail, I first went to HubSpot’s Facebook page and copied the URL of a current video the group uploaded to the positioning — “How a Senior search engine optimisation Strategist Sees the World”.

embed-video-in-email-step-one2. Go to Imgflip.com, a instrument that lets you create GIFs of movies.

You’ll be able to add a URL on to Imgflip, or you’ll be able to add a video you’ve gotten saved in your pc. For our functions, I copied and pasted the URL from HubSpot’s Fb web page. Alternatively, you’ll be able to copy and paste a YouTube URL or web site URL. 

embed-video-email-step-two3. Select a place to begin and finish level to your GIF.

As soon as your video is completed downloading, you may see this pop-up. There are two triangles that may show you how to select the place you would like to begin and cease your GIF — in case you transfer the inexperienced one you are selecting a place to begin to your GIF, and in case you transfer the pink one you are selecting an finish level.

 

(It is essential to notice, for non-Professional accounts, you’ll be able to’t create a GIF that lasts longer than 20 seconds on Imgflip.)

As soon as you have chosen a clip you would like to make use of to your GIF, click on “Generate GIF”.

embed-video-step-three

4. Obtain your GIF. 

As soon as your GIF has been generated, you may have the choice to copy-and-paste the picture hyperlink or picture URL. As a substitute, click on “Obtain .gif”.embed-video-email-step-four

5. Drag-and-drop your GIF into your e-mail, and add a video CTA linking to the complete video. 

Now comes the enjoyable half! Merely create your e-mail to ship to your subscribers, and drag-and-drop your GIF out of your desktop into the e-mail itself.

Under the GIF, create a video CTA, like “Click on to view full video right here” with a URL to your video (the URL will seemingly result in your personal web site, YouTube, Fb, or one other social platform).

video-in-email-embed

You’ll be able to spruce up your e-mail topic line with “Video included” to additional incentivize click-through charges.

In fact, you may wish to use e-mail advertising and marketing finest practices when embedding a GIF, and make sure the video you wish to embrace is really a compelling, fascinating piece of content material to your e-mail subscribers.

It is a distinctive alternative to additional have interaction along with your prospects and prospects, so ensure to make use of it properly — do not simply ship a video commercial to your services or products.

Subsequent, let’s discover the way you may embrace a nonetheless picture of your video with a “Play” button.

The way to Create a Nonetheless Picture of Your Video With a Play Button

1. For this instance, I will use the identical video as earlier than. As a substitute of copying the URL, nonetheless, I merely screenshotted a paused part of the video.

embed-video-in-email-how-to

2. Once I paused the Fb video, it mechanically included a “Play” button. Nevertheless, in case you screenshot a video whereas it is enjoying, you won’t have a “Play” button. So as to add one to a nonetheless picture, go to the web site Add Play Button to Image, add your picture, select a play button design, and click on “Create Play Button Picture”.

Then, click on “Obtain Picture”.

embed-video-email

3. Subsequent, merely click on “Insert Picture” in your e-mail to incorporate the picture with the Play button. Then, spotlight the picture and choose “Insert Hyperlink”. Copy-and-paste the hyperlink to the complete video (on this case I pasted the Fb URL, however you can too paste a URL to a web site along with your video, or YouTube).

embed-video-email

4. And that is it! Now, when a subscriber clicks in your picture, they will be redirected to the complete video. Make sure the video auto-plays so the subscriber does not must click on “Play” once more.

embed-video-email

The way to Embed a Video in a HubSpot Electronic mail

1. In the event you’re a HubSpot email tool user, you may see a Video module on the left-side of your display while you’re creating an e-mail. 

Merely drag-and-drop the module into the part of the e-mail you would like to incorporate a video.

adding a video to a HubSpot email copy

2. Subsequent, you’ve gotten the choice to Embed a video utilizing a URL, or importing a video to your COS. For our functions, let’s copy-and-paste a YouTube URL into the textual content field.

Selecting a video to include in HubSpot email3. Lastly, edit the video to fit your wants. You’ll be able to modify the video’s width and top, and even create a customized thumbnail.

Editing a video to add to a HubSpot email copy4. Whenever you’re prepared, click on the orange “Overview and ship” button on the top-right of your display.

The way to Use HTML5 Code to Embed Video in Electronic mail

Lastly, some e-mail shoppers do assist embedded video. In the event you really feel it is the best technique to your subscribers, you’ll be able to embed a video inside e-mail utilizing HTML5.

Here is an instance of an HTML5 code you may use in your e-mail:

https://www.fb.com/hubspot/movies/2321291574789962/

If the video is not supported, your subscriber can see a static picture linking to a different web page, as a substitute.

If you do not have expertise coding, you may contemplate asking a developer that will help you, or check out W3 College’s HTML5 Video article.

Nevertheless, it is essential to notice — we do not suggest this technique, because you threat both ending up in your subscribers’ spam folders, or utilizing code that a lot of your subscribers’ e-mail shoppers will not assist. In the end, it could possibly be extra bother for a lot of of your subscribers’ than it is price.

To make sure your video will be seen by all of your subscribers, I would suggest one of many methods listed above, as a substitute.

In the event you’re on the lookout for different alternatives to spice up e-mail click-through charges and conversions, check out HubSpot’s free email marketing tool.

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