Why Clubhouse App Might Be the Next Major Social Media Platform

Have you ever heard individuals speaking about Clubhouse App? Questioning why individuals are obsessive about this social platform and what it may imply for you?

On this article, I’ll clarify what Clubhouse is and why it would turn into a breakout social platform. I’ll additionally share my expertise and why I consider Clubhouse has endurance.

Why Clubhouse Might Be the Next Major Social Media Platform featuring opinion by Michael Stelzner, founder of Social Media Examiner.

My First Weekend in Clubhouse

This app is perhaps the last word reward born through the international pandemic of 2020.

It was a cold Saturday. My metropolis was in full lockdown. I used to be lacking partaking with individuals.

I posted on Fb, “Blast from the previous!…” and confirmed a picture of me with three of my mates. It was from 5 years in the past—once I began the Social Media Advertising and marketing Discuss Present on a dwell video platform referred to as Blab (now defunct).

I used to be eager for the times when it was simple to attach on-line.

Replying to my put up, TikTok professional Michael Sanchez stated, “Good ol’ Blab days!” Then he supplied to point out me one thing new.

I took the bait. Michael pointed me by way of a door to a brand new place. That started a 9-hour weekend journey. However now it’s turn into a lot extra.

Welcome to your subsequent social media habit: Clubhouse—a singular dwell audio platform.


My first day on the app was a 3-hour, adrenaline-pumping expertise.

What was I doing? Largely collaborating in partaking discussions with individuals I didn’t know.

As I fell asleep Saturday night time, I began dreaming concerning the prospects. I randomly awoke at 2:30 AM and determined to tug up Clubhouse.

I used to be shocked to see a room referred to as “Private Branding Masterclass.” I entered and raised my hand. I used to be welcomed up on stage.

One hour became two. I talked with individuals from Los Angeles, Boston, and all around the globe. That they had been in that room for hours. They have been exhausted however didn’t need to go away.

After getting a little bit of shuteye, I woke to find the room was nonetheless energetic. I came upon that Lewis Howes began it the day earlier than and it was nonetheless going robust, 20 hours later!

My expertise will not be distinctive.

Michael Sanchez defined how in a single session, he chatted with a well known Silicon Valley angel investor, listened to a music mogul, and spoke with the CEO of a Fortune 500 firm.


Sanchez stated, “The conversations and data I’m capable of accumulate simply by logging in every day is actually price 1000’s of {dollars} in masterclasses.”

What Is Clubhouse?

Clubhouse is a dwell audio app that enables individuals to hearken to or actively take part in dwell discussions. Nothing is recorded. When the room ends, that conversion is gone eternally.

It’s like a endless convention overlaying eclectic matters. You simply enter a room and begin listening. Or should you’re like me, you spontaneously host your individual room and other people magically present up (they usually actually do). The conversations can final for hours.

I made a decision to randomly exhibit the app to a couple of my mates and we had practically 30 individuals wander in and begin asking questions on podcasting.


What makes the platform fascinating is what’s been stripped away. There’s no non-public messaging and no written feedback. It’s ONLY audio. Your voice is your instrument. Once you use it to offer worth, you possibly can go far with this platform.

As you enter a room, you hear ongoing conversations. In case you increase your hand, you is perhaps referred to as up on stage to affix the dialogue. As you contribute to the dialog, you is perhaps made a moderator. This lets you name others up on the stage.

Under you’ll see Sharayah, who requested a query that Cliff Ravenscraft helped her reply. It’s not unusual for five–20 individuals to be up on a stage and a whole bunch within the viewers.


The anticipated on-stage conduct is to mute your self till you’re referred to as on or till you could have one thing essential so as to add. As this occurs, the room transforms right into a naturally structured dialog, the place the moderators management the dialog. So long as somebody is moderating, a room can run for hours.

Like a podcast, you possibly can pay attention whilst you’re multitasking. In case you’re operating out of fine podcasts to hearken to, let this app fill your want for precious spoken content material.

What makes the app super-sticky are the varied and well-spoken people who host rooms and take part in discussions. Exterior of identified celebrities—like MC Hammer—there are various well-connected individuals you’ve seemingly by no means heard of, main wealthy dialogs. Anybody can begin a room.

As of this writing, it’s an invite-only expertise to get into Clubhouse, at present accessible within the App retailer for iPhone. Every particular person is granted solely restricted invitations. Skilled members advised me that extra exercise on the platform unlocks extra invitations. This has created a particular exclusivity that makes for a rigorously curated neighborhood (and a whole lot of curiosity).

Don’t fear should you can’t discover an invite. Download the app and arrange your account. Somebody who is aware of you is perhaps notified in-app routinely and grant you entry.

A observe concerning the content material expertise: Your notion of the accessible content material (often known as rooms) on Clubhouse depends on who you comply with. To visualise this, should you comply with me (@stelzner), you’ll seemingly uncover a whole lot of marketing-related content material. To diversify your content material expertise, you possibly can seek for key phrases you’re serious about and begin following individuals who seem within the outcomes. The reality is there are a whole bunch of rooms occurring without delay. You simply don’t see them due to your community.

Why Clubhouse Has Staying Energy

I’ve my very own concepts concerning the worth of Clubhouse. Then it dawned on me—I’ll ask individuals within the app what they assume.

I spun up a room referred to as “Assist me write about Clubhouse for Social Media Examiner.” Inside minutes, with out me doing something, just a few dozen individuals confirmed up. I interviewed them to assist me crowdsource the remainder of this text.


Individuals lined up on the stage. One by one, I requested them why they’re utilizing Clubhouse and why they maintain coming again. Some have been brand-new. Many had been on the platform for months. Practically everybody I interviewed was a creator, marketer, or enterprise proprietor.

Right here’s why Clubhouse has endurance.

#1: It Has True Virality

Not like most social platforms the place follower counts are merely a conceit metric, followers are totally different on Clubhouse.

When somebody you comply with jumps up on a stage, the app notifies you in a easy however compelling manner—even when your telephone is locked. In case you click on on the notification, you immediately be a part of the room as a passive listener.


The notifications characteristic feels quite a bit just like the early days of Fb Dwell, the place you may push a button and a whole bunch of individuals would merely present up.

As your community grows in Clubhouse, you’ll be capable to draw bigger crowds.

Right here’s a professional tip: By merely asking questions and getting invited up on a stage, individuals will try your profile and a few will comply with you.

#2: It’s Simply Your Voice! No Must Be Digital camera-Prepared…

A giant factor that stops individuals from embracing dwell video is popping on the digicam. With this dwell audio app, that barrier is absolutely eradicated. Your avatar is all you want.

This implies regardless of the way you look, you possibly can be a part of the dialog. Simply rolled away from bed? No downside! You possibly can take part in Clubhouse. On the grocery retailer? No worries! Simply plug in your AirPods and rock and roll!


Owen Video defined, “I’m actually enthusiastic about Clubhouse… I don’t must have the lights out. I don’t must have my digicam in focus.”

Different members agreed with Owen’s sentiments and added they’d by no means present up on digicam with out make-up. However audio was one thing they may do anytime.

#3: Quickly Construct Enterprise Connections

As a result of a lot of this platform is about your voice, it’s a strong solution to make enterprise connections.

Similar to these hallway conversations that happen at conferences, the identical factor occurs inside Clubhouse. Slightly than exchanging playing cards, individuals try your Instagram or Twitter account and the conversations occur there.

I’ve already had many non-public conversations with individuals I’m serious about working with. In case you begin to consider the probabilities, there’s an important alternative to make use of this platform to develop an company or achieve shoppers.

Travis Believes stated, “I’m right here as a result of I most likely made extra connections with individuals in Clubhouse than ever earlier than. I most likely acquired 20 totally different shoppers in simply a few months. I like the app thus far.” Travis defined that he’s all about offering free worth on the platform and that it has actually paid off.

#4: It Empowers You to Use Your Voice

On many platforms, solely the individuals with large followings have a voice. Clubhouse ranges the enjoying subject. It’s now not concerning the numbers—it’s all about what comes out of your lips.

Naomi Nakashima stated, “I like that it’s a leveler. I like that I can stroll in and nobody is aware of who I’m per se, however they’ll inform what I do know based mostly on what I’m saying. And I can inform what they know based mostly on the worth that they’re bringing to that dialog, relatively than what number of followers they’ve someplace—how massive their title is. It actually ranges the enjoying subject in that regard.”

Once you don’t have to struggle to construct your social proof with self-importance metrics, you actually give attention to utilizing your voice.

Tiffany Washington stated, “I believe the platform offers you a chance to be in any other case artistic with the way you inform your story. And it strengthens your storytelling abilities since you’re capable of fully simply give attention to the phrases which are popping out of your mouth versus what you appear like whereas these phrases are popping out of your mouth. And it additionally offers you a chance to reconnect with the ability of voice on the whole and strengthen your reference to your individual private voice.”

#5: It Presents Actual Human Engagement

On the lookout for somebody to talk with? Want you may overhear individuals speaking about fascinating matters? Clubhouse opens up small group discussions on a variety of matters. It’s common for individuals to share their failures together with their successes.

Dan Norton stated, “It jogs my memory of virtually like that espresso store really feel of simply getting to take a seat down and have a chat, listening to some individuals share some wonderful insights.”

#6: You Can Take a look at Your Concepts

This platform supplies an important alternative to crowdsource content material (like I did for this text). But it surely additionally means that you can discover expressing your self in new areas.

Dan Norton stated, “I believe it’ll be a very nice house to check out podcast concepts and even video or dwell video concepts since you get to see individuals’s rapid reactions. And if individuals are liking it, then possibly it’s one thing to go do.”

Need  to be taught extra?

Take a look at  our companion article, The way to Get Began With Clubhouse. On this article, you’ll uncover how Clubhouse works and the way you should use Clubhouse to construct your authority and your online business.

What Do You Assume?

I’ve barely scratched the floor of what’s attainable with Clubhouse. It’s virtually one thing that must be skilled to totally grasp the potential.

Are you utilizing Clubhouse? In that case, add your voice to the feedback beneath. How are you utilizing it and why are you on the platform?

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