63 Facebook Statistics to Know for 2021

Even when you do not personally take pleasure in utilizing Fb, there is not any denying the truth that it stays the biggest social media platform on the planet.

With over2.8 billion monthly active users, anybody critical about advertising and marketing a enterprise on social media must pay particular consideration to how they use Fb.

To that finish, we have curated the newest Fb stats for 2021 that will help you perceive the social community higher.

Whether or not you need insights on the place to speculate your advert {dollars}, otherwise you’re eager about the place to start the customer’s journey on Fb or contemplating whether or not it is even price it to make use of Fb in 2021, you will discover all of the Fb statistics you might want to know right here.

Download Now: State of Marketing in 2020 Report

Our Fb stats are organized into 5 classes:

1. Fb Advert statistics

2. Fb Consumer statistics

3. Fb Demographics

4. Fb Advertising and marketing statistics

5. Fb Video statistics

1. Fb has 58,604 workers. (Supply: Facebook, 2021)

2. Fb income for twelve months ending in December 2021 was $85 billion. (Supply: Facebook, 2021)

3. In 2020, Fb had an annual development fee of 57%. (Supply: Facebook, 2021).

4. 56% of individuals go to Fb to get info. (Supply: Facebook, 2019).

5. Fb is the biggest social media platform based mostly on the variety of month-to-month lively customers. (Supply: Facebook, 2021)

Mark Zuckerberg has grown Fb from a startup in his Harvard dorm room to probably the most worthwhile corporations on the planet.

These stats present that Fb has continued to take pleasure in elevated income and general firm development. Fb stays an enormous beside different social media platforms and would not seem like it is dying anytime quickly.

As a marketer, realizing the place Fb is and the place it’s going provides you details about how you need to use Fb to your model and finest serve your clients on the platform.

1. In 2020, Fb reported This fall advert income of $27.2 million, a 31% improve from 2019. (Supply: Statista, 2021)

2. The common worth for a Fb advert noticed a 5% improve whereas advert impressions grew by 25% within the fourth quarter of 2020. (Supply: Facebook, 2020)
3. Cell advertisements generated 94% of advert income within the second quarter of 2019, a 3% improve from 2019’s Q1. (Supply: Facebook 2019)


4.Fb’s advert income was $27.1 billion in This fall. (Supply: Facebook, 2021)

5. The U.S. and Canada made up $13.7 billion of Fb’s advert income in This fall (Supply: Facebook, 2021)

Revenue by Facebook User Geography Chart

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6. In Q3, 2020, Fb had over 10 million advertisers on their platform. (Supply: Statista, 2020)


7. Fb video advertisements have a low CPC, at $0.55. (Supply: Social Insider, 2020)


8. Fb advertisements have the potential to succeed in over 2.18 billion individuals. (Supply: Hootsuite, 2020)
9. The common cost-per-click on Fb is $1.72. (Supply: Wordstream, 2019)


10. On common, Fb promoting generated $9.82 per consumer in This fall, 2020. (Supply: Facebook, 2021)

11. Fb advertisements present the best return on funding (ROI) amongst all paid promoting channels. (Supply: Hubspot, 2020)

Promoting stays the largest moneymaker for Fb. As such, Fb continues to search for methods to assist entrepreneurs enhance their advert outcomes to maintain spending cash on the platform. 

Now that you recognize Fb advertisements by the numbers, how does your model slot in with long-term ROI? Are you spending an excessive amount of or too little?

1.69% of Individuals use Fb. (Supply: Statista, 2021)

2. 42% of American teenagers use Fb. (Supply: Pipersandler, 2020)

3. 37% of U.S. adults get their information from Fb. (Supply: Pew Research Center, 2019)

4. 73% of U.S. customers go to Fb day by day. (Supply: Statista, 2020)

5. 98.3% of Fb customers entry the app on cell. (Supply: Statista, 2021)

6. Fb reported that 5% of profiles for month-to-month lively customers (MAUs) had been pretend and eliminated them in Could 2019. That’s 120 million accounts. (Supply: HuffPost, 2019)

7. Within the fourth quarter of 2020, Fb flagged and eliminated 1.3 billion registered consumer accounts earlier than they grew to become lively on the social community. (Supply: Facebook, 2021)

8. Each day lively customers (DAUs) on common for This fall had been 1.8 billion, an 11% improve 12 months over 12 months. (Supply: Facebook, 2021)

9. Fb has 2.41 billion month-to-month lively customers (MAUs), a 12% improve 12 months over 12 months. (Supply: Facebook, 2021)

10. In 2020, 30% of Fb’s viewers was below 25. (Supply: Statista, 2021)

11. Fb customers aged 65+ is 5%. (Supply: Statista, 2021)

12. 1.1 billion Fb customers in communicate English (Supply: We Are Social, 2021)

Facebook Users By Language Chart 2021

13. 17.3% of Fb’s lively customers entry the social media platform from their desktop (Supply: We Are Social, 2021)

It’s important to understand how a lot of your viewers is on Fb to place your advertising and marketing technique. Do you will have hundreds or tens of millions of your target market utilizing Fb?

Understanding in case your market makes use of Fb would assist you to perceive what sort of content material to create.

Optimizing content material for desktop and mobile-based lively customers may even make your content material extra enticing to potential clients.

1. Girls within the 25-34 age group make up 12.8% of Fb’s world lively customers. (Supply: Statista, 2021)


2.Males between the ages of 25-34 make up probably the most vital demographic group, at 18.8%. (Supply: Statista, 2021)


3.India is the nation with probably the most Fb customers, with 320 million customers. (Supply: Statista, 2021) Countries with largest Facebook audience size

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4. Fb customers are 56.8% male and 43.2% feminine. (Supply: Statista, 2021)

5. There are 1.2 billion customers from Asia on Fb. (Supply: Statista, 2021)


6. 419 million customers use Fb month-to-month in Europe. (Supply: Statista, 2021)


7. Over 85% of Fb’s day by day lively customers (DAUs) come from exterior of the US and Canada. (Supply: Fast Company, 2021)

8. 61.3% of Fb customers are below 35. (Supply: Statista, 2021)

Distribution of Facebook users wordlwide

9. Fb utilization is excessive amongst U.S adults who earn extra the $70k yearly. (Pew Research Institute, 2021)


10. 70% of U.S adults use the Fb platform day by day. (Supply: Pew Research Institute, 2021)

11. Greater than 1.8 billion individuals use Teams each month. (Supply: Facebook, 2020)

Fb’s month-to-month common customers are climbing. Meaning extra of your viewers is constantly checking Fb, and your potential viewers attain of over 2.18 billion customers is rising.

Many customers from completely different demographics and age teams additionally see your content material, so it’s a good suggestion to maintain that in thoughts when strategizing campaigns.

1. In 2018, 78% of US customers made purchases via discoveries on Fb. (Supply: Kleiner Perkins, 2018)

2. In 2019, 15% of Fb customers used the social platform to look and store for merchandise. (Supply: eMarketer)

3. 93% of companies are lively on Fb. (Supply: Buffer, 2019)

4. Over 200 million companies use Fb’s apps and free instruments (Supply: Facebook, 2021)

5. On common, 35.7% of posts from a Fb web page are photos. (Supply: We Are Social, 2021)

Facebook page posts by post typ

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6. Hyperlink posts obtain 73% much less engagement than video posts. (Supply: We Are Social, 2021)


7. The median engagement fee throughout all industries on Fb is 0.08%. (Supply: Rivaliq, 2021)


8. U.S grownup customers spend a median of 33 minutes per day on Fb. (Supply: Marketing Land, 2019)


9. Greater than 3.3 billion individuals use Fb’s household of companies (Fb, WhatsApp, Instagram, Messenger) each month. (Supply: Facebook, 2021)


10. Fb Tales has 500 million day by day viewers. (Supply: TechCrunch, 2019)


11. 4.6% of entrepreneurs use Fb video advertisements. (Supply: Buffer, 2019)

12. 35% of entrepreneurs report profitable influencer campaigns on Fb. (Supply: Buffer, 2019)

These stats present extra course about the place your technique ought to head to earn extra numbers on Fb. For instance, if in case you have a video of your organization’s weekly Waffle Wednesday occasion, publish that as an alternative of the hyperlink to your weblog publish, which it can save you for Twitter Playing cards.

1. In 2018, customers aged 18-24 have 75% much less of an consideration span for video advertisements than customers who’re 65+. (Supply: Facebook, 2019)

2. Greater than 1.2 billion customers go to Fb Watch per thirty days.  (Supply: Facebook, 2020)


3. Customers are 1.5 occasions extra more likely to watch a video on their telephone. (Supply: Facebook, 2017)


4. Fb pages with over 100k followers printed 17.6% of all of the movies on the platform 2020. (Supply: Social Insider, 2020)


5. Movies between 2 and 5 minutes collect extra engagement from social media customers. (Supply: Social Insider, 2020)


6. 62% of individuals have reported being extra eager about a product after seeing it on a Fb video. (Supply: Facebook, 2018)


7. Video promotions are equally as essential as picture promotions. (Supply: Social Bakers, 2019)


8. Solely 12% of manufacturers use Fb for dwell movies. (Supply: Social Insider, 2020)


9. 81% of companies desire video advertising and marketing on Fb. (Supply: Buffer, 2019)


10. Fb is the second hottest video property behind Google. (Supply: Statista, 2021)


11. Politics is the best class of Fb Tales, at 36%. (Supply: Statista, 2021)

Graph showing the most watched video topics on Facebook.

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Fb movies are massively standard and have an immense attraction to youthful customers of the location. When you have merchandise to advertise, movies have your again and your target market.

Maintaining with Fb is a necessary consider planning technique. Not solely as a result of Fb owns different platforms, like Instagram, however in addition they affect a couple of channel of your planning.

The info additionally present that posting movies is the best way to go for big Fb pages that need extra engagement.

For extra info on utilizing Fb in your social media planning, try our final information right here.

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