41 Facebook Post Ideas for Businesses

Fb is the most popular social network in the world. Its customers are on the platform to attach with pals, watch movies, and share snippets of their very own lives.

The channel can also be a terrific platform for companies, as many customers report utilizing it to work together with the manufacturers they take pleasure in. In truth, in a current HubSpot ballot, 51% of respondents reported primarily utilizing Fb for product analysis.

Given this, it’s important to know how you can leverage the platform to fulfill what you are promoting wants. This submit will clarify why companies ought to submit on Fb and share an expansive checklist of Fb submit concepts that you need to use to work together along with your viewers and generate engagement.

Free Resource: How to Reach & Engage Your Audience on Facebook

Why ought to companies submit on Fb?

The choice to submit on Fb ought to rely upon what you are promoting’s particular person advertising objectives, however we’ll define some advantages beneath. Firstly, in Q4 of 2020, Fb reported almost 1.85 billion daily active users on the platform, which implies that segments of your viewers are seemingly already utilizing the community.

When your viewers discovers you’re on the platform, you possibly can work to develop a neighborhood of like-minded customers and deepen the connection they must your model. While you have interaction with them, you’ll be taught extra about their likes and pursuits, making it simpler so that you can create content material they’ll take pleasure in and work together with.

Additionally, sustaining a Fb profile is an effective way to point out your viewers that you simply’re lively and in enterprise. As most customers use the platform to analysis merchandise, stumbling upon an in-active Fb profile might immediate them to deliver their enterprise elsewhere.

Lastly, 200 million + companies are already utilizing the platform to fulfill their enterprise objectives, so you need to be a part of them.

How typically must you submit on Fb?

A current HubSpot experiment discovered that, general, companies ought to goal to submit on Fb two to 5 instances per week. Whereas that is merely a median, it’s alright to adapt your technique relying in your viewers insights and what appears to deliver probably the most success on the platform. Nonetheless, the experiment did notice that posting greater than 5 instances per week can considerably lower ROI.

All in all, spend time on the platform, be taught out of your viewers, and use your web page metrics to find out the most effective mixture for what you are promoting.

Beneath we’ll checklist numerous Fb submit concepts for companies that you need to use to generate engagement, drive site visitors, and enhance conversions.

41 Fb Publish Concepts For Your Enterprise

1. Promote your web site.

An excellent first-post to make on Fb is selling your web site. While you share a hyperlink on Fb, clients are given a full-sized preview of what the hyperlink results in and, in case you’ve designed an eye catching web site, it’s possible you’ll entice your customers to observe the hyperlink and go to your web site, which in-turn drivers site visitors and helps you change leads.

2. Inform a narrative.

An effective way to have interaction along with your viewers on Fb is to inform a narrative.

This story will be about your model, like an expertise that sparked your curiosity, or your model’s mission and the way you grew to become what you might be in the present day.

You’ll share a little bit of backstory along with your viewers, give them one thing to narrate to, and get them inquisitive about what it’s important to provide.

3. Share behind-the-scenes content material.

Clients take pleasure in doing enterprise with you, however it’s additionally thrilling for them to see how you do enterprise. Sharing behind-the-scenes content material on Fb permits them to know the day-to-day operations that generate the services or products they take pleasure in.

For instance, in case you’re a clothes firm, you possibly can share a video that exhibits how your merchandise are made, or a SaaS firm may share a video from a developer explaining how they constructed this system.

4. Ask your followers questions.

An effective way to generate engagement along with your Fb viewers is to ask them questions. If individuals reply, you’ll acquire beneficial perception into how they suppose and really feel, and also you’ll even have the chance to reply to feedback and allow them to know you’re listening. Beneath is an instance of a question-type Fb submit from HubSpot that reads, “What’s the weirdest job title you’ve ever seen? Main bonus factors if it was yours.”

5. Publish tutorials and how-tos.

Sharing how-tos and tutorials in your Fb web page is an effective way to generate engagement along with your viewers, particularly if the content material is related to what you are promoting choices. They’ll acknowledge and admire that you simply’re keen to assist them succeed along with your product, they usually’ll proceed to return to your web page to hunt out related info sooner or later.

This kind of submit permits for creativity, because it doesn’t essentially must be text-based. You may create an informational video tutorial, infographic, or no matter finest meets your wants. Beneath is an instance of a how-to video tutorial submit on Fb.

6. Share industry-related information and content material.

Your Fb viewers is following you on the platform as a result of they care about what it’s important to say. Given this, it’s protected to imagine that additionally they care about information related to your {industry}, so contemplate posting such a content material in your Fb web page.

The instance beneath is from Bon Appetit, a meals journal, the place they’ve shared information a few haughty mentioned subject within the meals world: pure and synthetic flavorings.

7. Share user-generated content material.

An effective way to generate belief along with your viewers on Fb is to share user-generated content material (UGC), which is content material created by individuals who have used your merchandise, companies or have had some expertise with what you are promoting.

UGC can also be a beneficial type of social proof, which basically implies that your viewers will belief your legitimacy as a result of different customers like what it’s important to provide. In truth, customers are 14% more likely to belief the suggestions of somebody like them (one other shopper) than a model worker.

This content material will be something from product critiques and testimonials to images that clients have shared utilizing your merchandise. The instance beneath is from Hydro Flask, a water bottle firm, the place they’ve shared an image of a fan utilizing their product in-action.

8. Publish movies. 

The common engagement fee on Fb is .18%. The common engagement fee for video posts on Fb is 0.26%, so reap the benefits of this and submit movies on the platform.

The video beneath is an instance from Spotify, a music streaming service, of a video they’ve posted on the platform that includes actors discussing a soundtrack from an upcoming film.

9. Publish weblog content material. 

Cross-posting content material out of your weblog is an effective way to drive site visitors to your web site and expose your weblog content material to an viewers which may be unfamiliar with it. Within the instance beneath, digital convention sharing platform Zoom has shared content material from their weblog to Fb.

10. Use hashtags.

Like Twitter, Fb makes use of hashtags to arrange neighborhood conversations about particular subjects multi functional stream. Use industry-related hashtags in your posts to affix in on conversations which can be already occurring on Fb as a method of accelerating visibility and fascinating with a brand new viewers.

11. Publish about trending subjects. 

Like utilizing hashtags, posting about trending subjects provides you an in on the conversations persons are already having. Persons are additionally extra more likely to speak about a present pattern within the second, which may drive engagement to your web page.

To leverage this tip, keep on high of related {industry} tendencies and normal web tendencies and submit about subjects you suppose your viewers might be inquisitive about.

12. Share branded graphics. 

One of many essential objectives of promoting is to extend consciousness and recognition of your model.

Given this, Fb is a good platform to share branded graphics to point out your viewers who you might be and provides them the cues they should acknowledge your model and choose you out of a crowd.

13. Share product images.

Shoppers love visuals, so sharing them on Fb is an effective way to generate engagement and pleasure on your model, particularly in the event that they’re top quality.

14. Publish infographics.

90% of the data transmitted to the mind is visible, so infographics are a terrific advertising instrument for educating clients and sharing related info.

Contemplate creating high-quality infographics and sharing them in your Fb web page. The instance beneath is an infographic created by Ben & Jerry’s ice cream firm that immediately pertains to their social justice mission.

15. Host contests and giveaways.

Internet hosting contests and giveaways is an effective way to generate engagement and work together along with your viewers on Fb. The parameters of your contest can observe the identical construction as every other contest you’d submit on social media, however this submit may help you create a Fb-specific giveaway.

16. Announce offers and gives.

Your Fb viewers might look a bit totally different than your electronic mail viewers or your Twitter viewers, so it’s price saying offers and gives on your entire social platforms to make sure that everybody has the possibility to expertise them. Beneath is a Fb deal announcement from Chipotle, a fast-food restaurant.

17. Share content material from different social accounts. 

There’s nothing unsuitable with recycling content material; in reality, it’s a beneficial follow. Take screenshots of tweets, Instagram posts, and even weblog posts, and share them on Fb. As totally different platforms have totally different person bases, you’re guaranteeing that your entire segments can take pleasure in what it’s important to provide.

Right here’s one other instance from the HubSpot Fb account of a cross-post from LinkedIn.

18. Publish Fb Lead Advertisements. 

Facebook Lead Ads permit customers to submit info right into a lead type with out leaving the platform, serving to you acquire the data it’s good to additional nurture your leads.

Since they aren’t promoted to depart the web page or navigate to a distinct window, customers are additionally extra more likely to full these, particularly since they’ll autofill with info already shared within the person’s Fb profile.

example of a facebook lead ad information submission form

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19. Publish trending memes and make them relate to what you are promoting.

One of many nice issues about social media is how straightforward it’s to go viral. Reap the benefits of trending memes, rework them to narrate to what you are promoting, and share them in your Profile. Shoppers admire this type of content material, because it shows a humorousness, and it additionally exhibits them that you simply actively monitor on-line conversations.

The instance beneath is from Starface, a magnificence firm that tailored a trending meme from the fact TV Present Conserving Up With The Kardashians.

20. Publish reductions and gross sales. 

Much like saying offers and gives, cross-posting reductions and gross sales on Fb is an effective way to make sure that all segments of your viewers are conscious of what you are promoting choices, serving to you drive site visitors to your web site and enhance gross sales.

21. Companion with influencers. 

80% of entrepreneurs say that influencer advertising is efficient, and 49% of customers in the present day rely upon influencer suggestions for his or her buy selections.

Be a part of different entrepreneurs and companion with influencers to advertise what you are promoting, and share the content material on Fb for customers to see. The instance beneath is a Fb submit from Taco Bell, the place they’ve partnered with a well-known influencer and created a humorous video commercial.

22. Share your YouTube movies.

As talked about earlier than, cross-posting content material out of your different channels is an effective way to drive site visitors and generate engagement. So, share hyperlinks on Fb out of your YouTube movies.

23. Spotlight merchandise.

Your clients might already concentrate on what it’s important to provide, however why not remind them? Contemplate making a Fb submit to spotlight your product choices. The instance beneath is from the People Of New York Fb web page promoting a brand new e-book.

24. Announce new merchandise.

In an analogous vein, Fb is a worthwhile platform for product bulletins. Beneath is an instance from Dove, a private care model, saying a brand new vary of merchandise.

25. Share product critiques.

Product critiques are one other type of user-generated content material to submit that may generate social proof and set up your authority with clients.

You may take screenshots of optimistic critiques in your product pages, electronic mail suggestions, social media feedback, and even invite clients to create critiques particularly on your Fb web page.

26. Share open job positions.

Whereas Fb is nice for advertising, it will possibly additionally aid you entice new expertise. Publish job openings in your Fb web page, and it’s possible you’ll discover that engaged clients are additionally inquisitive about turning into workers. Right here’s an instance of a Fb job submit by International Fund for Girls.

27. Host ‘Ask Me Something’ (AMA) periods.

Ask Me Something periods are an effective way to have interaction along with your viewers. You may create a submit round your required subject and let your viewers know that you simply’ll reply their questions within the feedback and generate dialog.

28. Publish solutions to FAQ.

An excellent customer support tip is to follow proactive customer support, the place you get forward of buyer questions in case you discover that there are generally requested questions.

Contemplate creating Fb submit(s) that reply these questions, so clients can go to your profile and discover the solutions they’re on the lookout for earlier than selecting up the cellphone and calling a service rep. The instance beneath is from a small farm in Gainesville, Florida.

29. Promote occasions.

As talked about earlier than, some individuals don’t test their electronic mail or stay lively on each social channel they’ve, so sharing occasions on Fb is one other approach to make sure all segments of your viewers is conscious of them. Beneath is an instance of an occasion announcement from Mount Holyoke Faculty.

30. Stay-post occasions.

Stay-posting isn’t one thing reserved for Twitter.

Contemplate doing this on Fb as a method of making extra alternatives for engagement with followers which can be at your occasions. You’ll be round to reply their questions in actual time, take part in conversations, and in addition encourage others to point out as much as your subsequent occasion. Right here’s an instance from The Golden Globes Fb account live-posting the 2021 Golden Globes occasion.

31. Create polls. 

Fb polls are a approach to acquire perception into your viewers and their preferences. A singular facet of Fb polls is that outcomes will be considered in real-time so your followers can visualize how others are responding while not having to filter by means of feedback.

Polls are a local Fb perform, and you may learn to create one here.

32. Share worker generated content material.

Simply as individuals could also be inquisitive about working on your firm, your followers may additionally be inquisitive about who works at your organization. Worker generated content material posts can showcase firm tradition, tasks, and the expertise that helps run what you are promoting. The instance beneath is from the HubSpot Fb account.

33. Publish in industry-relevant teams or pages.

Whereas a lot of the posts you make might be by yourself profile, it’s additionally price posting in Fb teams which can be related to your {industry}. You’ll acquire publicity to a brand new viewers, and, relying on what you submit, generate new leads.

34. Share a call-to-action (CTA).

Sharing a call-to-action in your Fb profile may help you acquire info on new leads, and drive site visitors to your web site. An instance of a CTA will be encouraging your followers to join a e-newsletter, or inviting them to join unique entry to a brand new product earlier than it turns into extensively obtainable.

35. Recycle content material from fashionable posts.

One of many nice issues about social media is that it’s an ever evolving panorama the place persons are discovering new issues on daily basis. Contemplate recycling content material out of your hottest posts so newer followers and leads can be taught from and revel in that content material as effectively. Fb has a local sharing possibility that may permit you to re-share your outdated posts.

36. Create a themed collection.

Making a themed collection is an effective way to drive engagement and interplay, as those that are inquisitive about what it’s important to say will hold coming again to learn new posts as they go reside.

The content material in your themed collection ought to be related to what you are promoting, however an instance could possibly be sharing info on a brand new {industry} pattern, a submit explaining the way it pertains to what you are promoting, and one other submit explaining the way it impacts your viewers.

37. Share content material from different {industry} leaders.

Your viewers trusts you as a result of they imagine you present them with one thing of worth.

Due to this, contemplate sharing content material from different {industry} leaders or companies that you simply suppose will profit your viewers and assist them succeed. The instance beneath is from the HubSpot Fb account sharing an industry-relevant quote.

38. Share what you are promoting’ values.

70% of consumers say that trusting a model is extra essential now than ever earlier than.

Intention to construct belief along with your viewers by sharing your model values on Fb and letting them know what you care about. The instance beneath is from Google’s Fb web page, the place they decide to supporting nonprofits and social enterprises to empower girls.

39. Host a Fb Stay.

Fb Stay is a local characteristic that lets you broadcast real-time video to your web page and newsfeed. When you can definitely emulate a Fb reside with Fb posts, reside video provides you the distinctive alternative to construct belief along with your viewers with interactive two-way conversations. Your viewers can ask questions within the feedback, and you may verbally reply utilizing their title and generate a well-known relationship.

40. Promote different social channels.

Whereas there’s some overlap, most social media platforms have totally different viewers demographics. Share hyperlinks to your different accounts in your Fb profile as a approach to drive engagement and acquire followers on all of your accounts.

41. Share content material out of your different Fb profiles.

Some corporations have a number of Fb profiles that correspond to totally different segments of their enterprise. If that is you, share content material out of your different Fb profiles to your essential profile web page to make your viewers conscious of the various kinds of content material it’s important to provide.

The instance beneath is from Google’s essential profile web page sharing content material from the Google Small Enterprise profile web page.

Google's Facebook page reposting a video post from the google small business Facebook page

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All-in-all, leveraging the recommendations on this checklist will aid you create a fascinating Fb enterprise web page that your viewers visits to be taught extra about what it’s important to provide and develop a relationship with  your organization.

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