How to Run a Facebook Giveaway: A 6-Step Guide

Do you know that 78.4% of contest shares are done on Facebook? And that on common, 34% of latest followers are acquired by way of a contest?

Moreover, Fb has over 2.7 billion monthly active users as of the second quarter of 2020.

As a marketer, these stats are exhausting to disregard. Social media contests and giveaways are a superb solution to interact followers and purchase followers.

Nevertheless, working a contest requires a number of planning. It is not as simple as 1-2-3 or A-B-C.

In the present day, let’s evaluation every thing you must learn about working a Fb giveaway. First, we’ll dive into the foundations. Then, we’ll talk about how one can get began with your personal Fb giveaway. Lastly, we’ll offer you some concepts and examples to encourage your personal contest.

Free Resource: How to Reach & Engage Your Audience on Facebook

Fb Giveaway Guidelines

The foundations on Fb giveaways are fairly easy. In keeping with Facebook, when you run a Fb giveaway, it’s essential to embrace the official guidelines, provide phrases and eligibility necessities (akin to age and residency restrictions), and compliance with relevant guidelines and rules governing the promotion and all prizes supplied (which means registration and acquiring needed regulatory approvals).

Moreover, the copy wants to incorporate an entire launch of Fb by every entrant and acknowledgment that the giveaway is on no account sponsored, endorsed, or administered by Fb.

You possibly can run a giveaway on Pages, Teams, Occasions, or inside apps. Nevertheless, you can not run a giveaway on a private Fb web page. You can also’t use private pal connections as part of the giveaway, which means you possibly can’t have individuals share on their timeline to enter or share on a pal’s timeline, or tag buddies within the publish to enter.

Disclaimer: This weblog publish consists of some info on authorized points surrounding web advertising and marketing, however authorized info will not be the identical as authorized recommendation — making use of the regulation to a particular circumstance. We have performed analysis to higher be sure that our info is correct and helpful, however we insist that you simply speak to a lawyer in order for you skilled assurance that our info, and your interpretation of it, is correct. In a nutshell, you could not depend on this info as authorized recommendation, nor as a suggestion or endorsement of any specific authorized understanding, and you need to as a substitute see this publish’s information as for leisure functions solely.

Okay, now that the nitty-gritty is out of the way in which, let’s get into the meat and potatoes of Fb giveaways.

1. Set your goals.

The very first thing you must do earlier than you run a giveaway on Fb is to determine what the purpose is.

Your purpose could possibly be to extend model consciousness, accumulate e mail addresses, achieve new followers, enhance engagement, or drive site visitors to your web site.

As soon as your purpose, you possibly can provide you with the kind of giveaway you wish to run (extra on this under). For instance, if you wish to achieve new followers, you may run a photograph vote contest, the place customers have to ask buddies to love their photograph within the contest. This can drive extra individuals to your Fb web page, and hopefully, persuade a few of them to observe you.

2. Select a prize that is sensible on your target market.

As soon as the kind of contest you are going to run, it is time to decide on a prize. No matter prize you select ought to make sense on your target market and be one thing that they need. Selecting a $20 prize in all probability will not entice individuals to enter. In truth, the typical worth of a social media contest prize is $369.

Additionally, generic prizes do not normally work as nicely. Strive arising with one thing particular that your viewers would love. As an illustration, when you’re a health influencer, you may run a Fb giveaway with a exercise bike because the prize. On this instance, the prize is sensible contemplating the target market of a health fanatic.

3. Write the foundations.

Now, you must provide you with the foundations. Set a time-frame on your contest, select an entry technique, and determine on any eligibility necessities.

As soon as you have selected the foundations and rules, write them out. Remember to incorporate all the data that Fb requires.

4. Create your belongings.

At this level, what kind of giveaway you are working, you have selected the prize, and you’ve got written the foundations. All that is left to do earlier than clicking “Put up” is creating the belongings. You will want photos, graphics, and a caption written. The belongings ought to make it clear that you simply’re working a giveaway and what the prize is.

5. Promote, promote, promote.

As soon as you have posted your giveaway on Fb, you must put it on the market by way of a number of channels. Organic reach on Facebook has plummeted to 2% lately, so you possibly can’t simply belief that your followers will even see the publish.

To advertise your Fb giveaway, you should utilize different social media platforms, write a weblog publish, create a video, and e mail your subscriber record. The extra methods you will get it out the higher.

6. Measure success.

Now that your giveaway is over, and you’ve got contacted the winner, and posted that the giveaway has closed, what do you do?

It is time to measure the success of your marketing campaign. You had a purpose, and now you need to take a look at a number of key metrics to see when you succeeded.

Some metrics to take a look at, relying in your targets:

  • Response price/variety of submissions
  • Impressions/Attain
  • Web site visits from the giveaway publish
  • Model mentions
  • Likes, feedback, shares
  • Electronic mail subscribers

1. Photograph vote.

A photograph vote is a kind of Fb giveaway the place you ask customers to add a photograph. Then, you will encourage individuals to vote on which photograph is the most effective.

It is a nice solution to purchase new followers as a result of individuals will ask their family and friends to go vote on their photograph.

2. Remark to win.

Whilst you cannot have tag buddies or share posts on their private web page, you possibly can nonetheless ask them to remark in your posts to win.

These kinds of giveaways normally ask customers to write down a caption, fill within the clean, or reply some inventive query.

3. Prefer to win.

Equally to the above, typically all you must do is ask individuals to love the publish. Whilst you cannot ask individuals to love your web page, in response to the Fb guidelines, you possibly can nonetheless have them like your posts.

It is a actually low barrier entry technique that could possibly be nice for rising engagement and model consciousness.

Now, let us take a look at some Fb giveaways in motion.

Fb Giveaway Examples

1. Loveline Golden Retrievers

On this Fb giveaway, Loveline Golden Retrievers ask individuals to ship them a photograph of their canine to be showcased of their annual calendar. As soon as customers despatched within the photographs, they uploaded them to an album. The photographs with probably the most likes received the competition.

It is a traditional photograph vote contest with a prize clearly focused to the viewers. Folks with golden retrievers would like to have their pets showcased in a calendar (I imply, who would not?).

2. Bling

That is one other nice instance of a giveaway that is clearly focused to the precise viewers. Presumably, most individuals who like a recreation web page, like Bling, on Fb, really play the sport.

That is why a giveaway free of charge in-game factors is a good thought. Moreover, it is a low barrier entry giveaway as nicely — you solely want to love the publish and remark.

Working a Fb giveaway does not have to be a problem. It could really be a easy course of when you observe our six-step information.

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