Facebook Brand Safety Tools: How to Control Where Your Ads Appear

Do you run Fb adverts? Questioning the right way to cease your adverts from working on content material that doesn’t match your model values?

On this article, you’ll uncover the right way to use Fb’s Model Security instruments to regulate the place your Fb adverts seem. You’ll discover ways to view an inventory of Fb pages and Viewers Community apps on which your adverts might be proven and the right way to create a block record to handle that publicity.

Facebook Brand Safety Tools: How to Control Where Your Ads Appear by Tara Zirker on Social Media Examiner.

To discover ways to use the Fb Model Security instruments, learn the article under for an easy-to-follow walkthrough or watch this video:


#1: Entry Fb Model Security Instruments

In the event you’re involved about the place your Fb adverts seem on the platform and the Viewers Community, you’ll be able to management their placement with Fb’s Model Security options.

To entry these instruments, go into Facebook Ads Manager and click on the nine-dot icon on the high left underneath the house button. Then within the pop-up menu, choose Model Security. In the event you don’t see this selection in your shortcuts, it’ll be within the Handle Enterprise part.


Within the Model Security dashboard, you’ll discover 5 tabs on the left aspect of the display screen: Overview, Controls, Block Lists, Writer Instruments, and Supply Stories.


The Model Security instruments are administered on the ad account stage so should you handle a number of accounts you’ll be able to rapidly and simply toggle between them. Merely click on the account drop-down menu and scroll via the record to seek out the account you need to work on.


Now that you know the way to entry the Model Security options, we’ll stroll via the right way to use them to regulate and monitor the place your Fb adverts seem.

#2: Cease Your Fb Adverts From Exhibiting in Delicate Content material

Whenever you open the Controls tab, you’ll see your present stock filter on the high.

The Commonplace Stock filter is the default setting however there are two different choices you’ll be able to select from.

In the event you don’t need your adverts to seem subsequent to overly aggressive video content material, go together with the Restricted Stock setting. In the event you don’t need any exclusions in your adverts, choose Full Stock.


Professional Tip: If in case you have a number of accounts inside Enterprise Supervisor, you’ll be able to rapidly and simply set the stock filters on the Overview tab.


#3: Cease Your Fb Adverts From Exhibiting on Particular Web sites and Fb Pages

In the event you’ve beforehand created a block record in your adverts, it is going to seem on the Controls tab within the Model Security dashboard. A block record is an inventory of particular pages or apps on which you don’t need your Fb adverts to seem.

To arrange a block record, you’ll want a TXT or CSV file that features the web site domains and app retailer URLs to dam on the Viewers Community, in addition to the URLs for particular Fb pages to dam for fast articles and in-stream movies.

In the event you aren’t positive the place to start out, you’ll be able to obtain Fb’s writer record—which is a grasp record of locations the place your Fb adverts may seem, together with Viewers Community apps and Fb pages—and make your exclusions from there. To obtain this record, go to the Writer Lists tab and click on Obtain Writer Listing on the fitting.


When you’ve ready your block record file, the subsequent step is to add it to Fb. To do that, go to the Block Lists tab within the left navigation after which click on Create Block Listing on the fitting.


On the subsequent web page, kind in a reputation in your block record and drag and drop your file to the Add a Textual content File subject. Whenever you’re carried out, click on Add.


#4: Keep away from Serving Your Fb Ad Throughout Particular Forms of Movies

The final management you’ll discover on the Management tab within the Model Security dashboard is for subject exclusions. That is the place you’ll be able to cease your Fb adverts from showing in in-stream movies associated to gaming, information, politics, and faith and spirituality. You’ll additionally discover an choice to cease your adverts from showing in all dwell streams.


#5: Obtain a Supply Report back to See The place Your Fb Adverts Have Appeared

The Model Security dashboard additionally offers you entry to a report that can present the place your adverts have proven up up to now. You’ll discover this information on the Supply Stories tab.


Utilizing the primary drop-down record on the fitting aspect of the web page, you’ll be able to filter your supply report information by placement—Fb in-stream movies, Fb prompt articles, or Viewers Community movies. Choose the position you’re most involved in and Fb will present you the place your adverts have proven up up to now.


Scan via this record and should you see any placements that you just’re sad with or aren’t conducive to your model and pointers, you may need to put them in your block record.



Fb’s Model Security options will let you have extra management over the place your adverts are proven. You’ll discover choices to cease your Fb adverts from showing in particular varieties of content material, on particular web sites and pages, and for particular subjects. You can even run a Supply Report back to see the place your adverts have appeared up to now.

What do you assume? Have you ever tried Fb’s Model Security instruments? Share your ideas within the feedback under.

Extra articles on Fb adverts:

  • Uncover the right way to convert web site site visitors with Fb adverts.
  • Learn how to jot down Fb adverts that cut back the barrier to buy.
  • Discover ways to finances your Fb ad spend based mostly in your income objective.

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