How to Create Instagram Guides: Step-by-Step Setup

Questioning learn how to arrange Instagram guides? Wish to curate catalog-like collections of content material on Instagram?

On this article, you’ll learn to create Instagram guides and uncover examples you’ll be able to mannequin to advertise your corporation with Instagram guides.

How to Create Instagram Guides: Step-by-Step Setup by Jenn Herman on Social Media Examiner.

What Are Instagram Guides?

Instagram guides have been initially launched in mid-2020 and restricted to the well being and wellness trade. They have been designed as a option to create single sources round any particular subject or product. For example, a nutritionist might create a information for “Wholesome Recipes to Make in Beneath 20 Minutes” or any number of different subjects they cowl of their content material.

Instagram then rolled out guides to all customers in November 2020.

Instagram describes guides as “a option to extra simply uncover suggestions, ideas and different content material out of your favourite creators, public figures, organizations and publishers on Instagram.” Along with having the ability to group and collect your individual Instagram content material, guides additionally will let you herald content material from different accounts.

In essence, Instagram guides are particular person albums or teams of content material collected right into a single useful resource. Instagram guides will let you group a mixture of instructional content material, product info, staff insights, behind-the-scenes appears to be like, and extra into related classes. This makes it straightforward in your viewers to shortly discover and look at these posts, slightly than scrolling by your entire content material.

example instagram guide from hubspot titled how companies can thrive in the new normal with tips from chief company individuals delivered at the company conference

Whether or not you’re a B2C or B2B model—or the rest for that matter—there are many inventive methods you should utilize Instagram guides to collect and group content material that finest serves your viewers.

#1: Set Up an Instagram Information

If the concept of guides sounds thrilling, you’ll be able to observe just a few fast steps to get began creating your individual.

Out of your Instagram profile, faucet on the + icon within the upper-right nook and choose Information from the Create New pop-up menu.

example instagram profile with the + icon highlighted and the create new pop-up menu displayed with the guide option highlighted

If you happen to faucet on the + signal however don’t have the choice so as to add a information, go to any profile that already has a information arrange (you’ll be able to go to @jenns_trends on Instagram, for example) and open considered one of their guides. Scroll to the underside of the information and also you’ll see the choice to create your individual information listed there.

#2: Add Content material to an Instagram Information

Subsequent, select the kind of Instagram information you wish to create and choose your content material.

You may select from three choices for guides: Locations, Merchandise, or Posts.

example instagram create guide choose guide type menu offering options of places, products, and postsexample instagram create guide choose guide type menu offering options of places, products, and posts

Word that guides solely choose content material from feed posts—not Instagram Tales. If any Instagram Reels or IGTV posts have been shared to the feed, these might be included in guides.

In any of the information choices under, while you’re choosing posts, faucet on the thumbnails of the posts you wish to add. The quantity you selected within the sequence will seem within the nook. The posts shall be uploaded on this order, with the primary publish on the high of the information. In order for you your content material in chronological order based mostly on the date the content material was created, choose the oldest content material first.

Locations Information

If you happen to go together with the Locations choice, you’ll be able to decide from a location listed on Instagram. Choose that location (or place) and add as much as 5 posts from the content material associated to that location.

Remember the fact that Instagram goes to tug up all public content material tagged with that location, not merely your content material at that location. If you happen to run an area enterprise with a bodily location (like a restaurant or retail retailer), this could possibly be an effective way to focus on user-generated content material (UGC) on Instagram that showcases your corporation location.

example create instagram places guide for @sandiegozoo at the option to select photo & videos with several example posts offered for selection

Merchandise Information

The Merchandise choice allows you to pull in Instagram posts associated to a single product. After you choose Merchandise because the information sort, you then have to select from an Instagram Store. The outlets of accounts you observe will populate first and you may scroll by these or seek for a particular account’s store.

After you choose the store, select the product you wish to function after which choose the posts related to that product. You may solely function one product per information.

example create instagram products guide for mugs and water bottles with sayings such as kale yeah, and rise and shine, etc. at the option to select a product and photo & videos with several example products offered for selection

Posts Information

If you choose the Posts choice, you’ll be able to select from posts by yourself Instagram profile or saved posts of different accounts. Choose the posts you wish to embrace from both the Your Posts or Saved tabs.

If you wish to share different individuals’s content material to your Instagram information, you’ll have to save lots of their content material first (utilizing the bookmark icon so as to add them to your Instagram saved content material). You may select as much as 30 posts to share to a single information.

example create instagram posts guide at the option to select photo & videos with several example posts offered for selection

#3: Format an Instagram Information

After you’ve chosen the content material in your information and faucet Subsequent, you’ll get to the format web page to arrange the main points in your information.

You should add a title for every Instagram information. If you happen to don’t, you’ll obtain an error while you attempt to proceed to the following step. I like to recommend utilizing clear, concise titles. You may add an outline within the “What is that this information about?” part if you would like extra element and context past the title.

You even have the choice to alter the quilt photograph in your information, which you’ll seemingly wish to do. Most Instagram posts are formatted to a 1:1 sq. format however the information cowl is a 3:4 portrait dimension that crops your picture accordingly.

example create new instagram guide with 2 posts selected and the cover photo does not fit the cover space, as well as the options to add title, guide description, additional posts, and to change the cover photo

Word you can’t drag to reposition the quilt picture. As a substitute, you’ll be able to faucet Change Cowl Picture and select any photograph out of your feed. Don’t fear—it received’t change the posts in your information, simply the picture on the quilt. You can also’t add a customized picture for the quilt photograph; it’s essential to select one out of your feed or saved posts.

Subsequent, you have to assign a title to every publish within the information. The information received’t pull in any captions or info from the unique publish so it’s important to sort in a title and any optionally available description for that publish.

example create new instagram guide with post selected and title of 'does instagram only show your content to 10% of your audience', as well as the options to add guide description, and additional posts

If you wish to add extra posts to the information at this level, faucet on the + Add Posts choice on the backside of the formatting web page.

example create new instagram guide with 2 posts selected and the option to change cover photo, add title and guide description, with the + add posts option highlighted

If you wish to rearrange or delete posts in your Instagram information, faucet on the three-dot icon within the upper-right nook of the person information publish. Select Take away from Information to take away that particular person publish. Or faucet Reorder Posts to proceed to the following display screen the place you’ll be able to drag and rearrange any of the posts into the order of your selection.

example create new instagram guide with the three dots menu selected on a post showing the options of remove from guide or reorder posts, alongside an example reorder posts menu where 6 slides are shown each with a three-lines menu to drag and redorder the slides

When you’ve formatted your Instagram information and its posts, faucet Subsequent within the upper-right nook of the display screen to proceed to the following step.

#4: Publish an Instagram Information

From the Share display screen, you’ll be able to preview your Information by tapping on Preview under the quilt picture. If you happen to’re able to publish it, faucet on Share. Alternatively, faucet on Save as Draft to come back again and end modifying it later.

example create now instagram guide share screen with preview in blue below the cover image, along with lower button options of share and save as draft

When you faucet Share (or Save as Draft) in your first Instagram information, the Information icon—which appears to be like like a newspaper—will seem in your profile. As soon as your information is revealed, others will have the ability to view and share it.

instagram profile with the newspaper looking guide icon present and highlighted, appearing next to the igtv icon

#5: Share and Promote an Instagram Information

Sure, your Instagram information is shareable! You may share it to your Tales or through direct message (DM) on Instagram. And anybody who views your information can share it as nicely.

To share a information (your individual or another person’s), faucet on the Share icon (the paper airplane icon) within the upper-right nook. Within the pop-up menu, you’ll have the choice to share it to your story or to ship it through a DM. Like several message, for those who share it through a DM, you’ll be able to embrace a message with the share to clarify why you’re sharing it with that particular person or group.

instagram guide share menu with the options highlighted for add guide to your story and send to a specific person

You might wish to promote your new information by sharing it to your Instagram Tales to let individuals know what’s within the information and encourage them to test it out for ideas, sources, info, particulars, and so forth. Let individuals know the knowledge is there for them to entry.


Whether or not you’re creating Instagram guides as catalogs of your merchandise, showcasing your corporation location by UGC, or offering ideas and academic posts to your viewers, there are such a lot of inventive methods you should utilize guides to learn each you and your followers on Instagram.

What do you assume? Have you ever created any Instagram guides but? Are you going to provide it a strive after studying this? Please share your ideas or ideas within the feedback under.

Extra articles on Instagram advertising and marketing:

  • Discover ways to faucet into hidden filters on Instagram.
  • Learn how to make use of Instagram tagging for extra publicity.
  • Uncover in-app options that allow you to reshare Instagram feed posts, tales, IGTV, and reels.

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