How to Script Videos for Social Media in 5 Steps

Do you create movies for Fb and Instagram? Questioning the way to get extra folks to concentrate to your movies within the information feed?

On this article, you’ll study a five-step system for utilizing textual content overlays to optimize your video for views and engagement within the Fb or Instagram feed. You’ll additionally learn how to keep away from one of many greatest errors folks make when writing copy for movies

How to Script Videos for Social Media in 5 Steps by Matt Johnston on Social Media Examiner.

To discover ways to script movies for social media, learn the article under for an easy-to-follow walkthrough or watch this video:

Easy methods to Script a Story With Textual content Overlays for Fb or Instagram Video

Have you ever ever seen movies in your Fb or Instagram feed that don’t want sound to inform a narrative? They successfully weave a story with textual content on the display screen. Loads of companies use “textual content on display screen” video, and when accomplished proper, they’re super-engaging.

The important thing to such a video is the writing. Right here’s how one can write a video script to inform a narrative with textual content overlays.

Begin With a Hook

Once you share video on Fb or Instagram, there’s a metric referred to as the drop-off charge. That is when folks are likely to cease watching your video and do different issues on Fb, like take a look at photos of their buddy’s children or submit photos of their canine. Interacting with private content material is what they got here to Fb to take action don’t get hung up on attempting to make them watch your entire video.

Your drop-off charge won’t ever be superb. If folks on common solely watch the primary 10-15 seconds of your video, that merely means that you must put your greatest content material proper at first. Guarantee that individuals are taking no matter motion you need them to at the beginning.


Once you write a script on your video, begin with the hook to seize folks’s consideration within the feed. When you have nice footage, put it proper at first as your hook.

When you don’t have eye-catching footage, begin with a headline hook—what I wish to name a BuzzFeed-style headline. That is an attractive headline that teases precisely what viewers are going to get from the video in order that they’ll need to stick round. Whilst you might not have attention-grabbing footage to make folks cease and watch your video, your headline hook will draw them in.


Supply Your Most Shareable Piece of Info

Instantly following your hook, place essentially the most shareable piece of knowledge in your video. Whether or not it’s a narrative about an occasion that happened or a tip or trick, this can be a case the place you don’t need to save the very best for final. As an alternative, it ought to go on the second slide of your video.

Give Context within the Physique of the Story

Now you will get into the physique of the story. That is the place you give historic context to the story you’re telling in your video. Keep in mind, these are brief movies (typically solely a minute lengthy) so that you gained’t have loads of content material to develop on right here.

Add an Additional Layer of Worth

Subsequent, add an additional layer of worth to your video. Keep in mind, folks can have all kinds of movies and different content material clamoring for his or her consideration so be sure you all the time over-deliver on worth. This might merely be a sentence that exhibits that you just thought a bit of bit extra concerning the matter you’re masking or places it in a extra historic context.

Share a Name to Motion

The top of your video is the place you share your name to motion (CTA). Your CTA gained’t essentially be to ask viewers to share your video. As an alternative, you could need to have folks try one other article or video or go to your web site.

Case Research: Analyze the Script of an Efficient Social Media Video

Now that you just perceive the way to write a script for social media video, let’s take a look at an instance of what this appears like when accomplished successfully.

The video begins with the headline, “This revolutionary system allows you to play the guitar in seconds.” It units a transparent click on expectation for what folks will get out of watching the video and it highlights the innovation. If that is one thing that resonates with folks, they’ll cease scrolling and watch the video.


Subsequent up is essentially the most shareable piece of knowledge. On this case, it lets folks know that even when they’ve by no means picked up a guitar earlier than, they will play one in seconds in the event that they purchase this product.


The second shareable piece of knowledge is, “It’s like Guitar Hero for an actual guitar.” At this level, viewers are hopefully intrigued that they will simply push buttons and strum a guitar.

The physique of the video begins with the title of the product and mentions it was an enormous hit on a latest present, after which a clip from the present that showcases the product’s section.

For the context, the video exhibits how the product works. “Simply put [it] on the guitar, push a button, and strum. You’ll be enjoying excellent chords instantly. However the aim isn’t to make use of it ceaselessly. It’s a studying system….”


Subsequent is the additional layer of worth that explains how the inventor got here up with the concept.


Lastly, the video ends with the decision to motion: “You should purchase it proper now at [website url]”


I extremely suggest that you just take a look at how this video was crafted. It has made this firm a whole bunch of 1000’s of {dollars} and this method can work for your online business, too.

Professional Tip: Make Your Video Script Conversational

The largest mistake folks make when utilizing textual content overlays to inform a narrative with video is that they write like they might for a university essay and the textual content finally ends up sounding too formal. Individuals are robotically disconnected from what you’re saying; due to this fact, they’re disconnected from your online business and gained’t be considering buying from you.

Once you write a script for social media video, the writing must be extra conversational and cross what I name the “dive bar check.” That’s, make your script really feel such as you’re having a private dialog with somebody, just like the way you’d chat with a buddy at a bar.

So after you’ve written the primary draft of a script, look it over and see if the textual content feels like one thing you’d say to a buddy if you’re hanging out. This goes for all movies, whether or not you’re utilizing them for natural functions or in adverts.


“Textual content on display screen” movies will be a good way to inform a narrative about your online business and services or products. The bottom line is the script. Following this five-step course of will assist you compose easy-to-read copy to reinforce your video and draw viewers in on social media.

What do you suppose? Do you employ “textual content on display screen” movies in your social media advertising and marketing? Share your ideas within the feedback under.

Extra articles on social media:

  • Discover sensible tricks to produce polished movies that carry out nicely on social media.
  • Learn to create movies that promote.
  • Uncover the way to repurpose video and audio into a number of codecs you possibly can share in your social media channels.

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