The Optimal Instagram Story Dimensions [+ Tips for Best Quality]

New social media websites proceed to emerge, new options are added, and algorithms are all the time being up to date, making it robust to maintain up with social media finest practices.

Nonetheless, social media is right here to remain. In accordance with Instagram, there are a couple of billion energetic customers each month and greater than 500 million energetic Tales day by day. Much more, 90% of accounts observe a enterprise on Instagram, making this platform a main selection for every type of companies.

Instagram Tales are a well-liked development that is not going away. Pamela Bump, Viewers Progress Author at HubSpot, says, “Instagram Tales serves as an outlet for manufacturers to creatively present their merchandise, companies, or blissful prospects in motion. Branded Instagram Tales additionally allow audiences to study extra about matters associated to your model’s trade. Useful and priceless content material may additionally enable potential consumers to belief your model extra.”

Access Now: 22 Free Business Instagram Templates

With this information, you need your advertising group able to develop a technique to your Instagram Tales. To create this technique, your group ought to determine what sort of photos or movies they wish to publish.

How do you intend on taking these photos? With telephones or skilled cameras?

Under, you will study the Instagram Story dimensions and why they’re necessary to your Instagram marketing technique.

Instagram Story dimensions (1080 pixels by 1920 pixels)

In the event you shoot an Instagram Story video utilizing your telephone, the size will doubtless be 1080 pixels by 1920 pixels, so that you don’t need to resize it. In the event you’re utilizing one other digital camera or a customized setup, nonetheless, you’ll have to make use of a video modifying app to ensure your video has the right dimensions.

Whereas this may increasingly seem to be numerous work, it’s exceedingly necessary for consumer expertise and for guaranteeing most engagement in your Story.

Why are Instagram Story dimensions necessary?

Instagram has offered these dimensions and sizes to guarantee that your Story is uploaded with as a lot high quality as attainable. These dimensions are additionally excellent for many cellular gadgets, guaranteeing that your video, picture, or gif reveals up correctly throughout completely different working methods and display resolutions.

Utilizing Instagram Story dimensions additionally:

  • Helps your model look extra skilled
  • Ensures that the content material seems high-quality
  • Prevents pointless pixelation

In the event you don’t adhere to those dimensions, your photos or movies shall be lower off, and the content material that you simply wished to share received’t present up as supposed. That’s why it’s finest to pre-size your photos and movies utilizing an Instagram picture modifying app.

Talking of, let’s go over the best Instagram Story picture measurement. Spoiler alert: it’s the identical because the Instagram Story video dimensions, which makes it straightforward to recollect.

Whether or not you add a video, picture, or a combination of each to your Story, it’s essential to maintain your content material in a “secure zone” the place it received’t be lower off or hidden.

The Instagram Story Measurement Protected Zone

The “secure zone” refers back to the space in your Instagram Story the place the content material isn’t obstructed or vulnerable to getting lower off.

Instagram will mechanically present blue strains should you attempt to transfer content material out of the secure zone, particularly should you’re including stickers or GIFs. Once I tried to maneuver the timestamp to the sting of the display, Instagram didn’t let me go towards the sting or let me cowl my profile image up high.

Instagram Story margin guides

Instagram may even present guides while you’re inserting parts in your Story, permitting you to heart them completely.

Instagram Story centering guidesOn private Instagram Tales, it’s frequent to publish movies utilizing the entrance digital camera of your mobile phone. The body could be tilted, and your face could be lower off; that is all good and effectively.

On an Instagram enterprise account, nonetheless, you’ll wish to guarantee that all movies are shot professionally and that the merchandise that you simply wish to promote takes heart stage on the display. Most significantly, should you’re planning so as to add polls or stickers, go away sufficient area within the body so you’ll be able to place this content material with out obstructing one thing else.

Under, we’ll go over some further suggestions for sizing your Instagram Story.

Instagram Story Measurement Ideas

1. Guarantee your content material is high-quality earlier than you add.

Instagram will compress photos throughout the add course of, so an already grainy or pixelated picture will solely worsen as soon as it will get to the platform.

Test that your photos are at the very least 72 ppi decision earlier than you add them to Instagram.

2. Add the correct measurement, form, and facet ratio.

Instagram is strict about adhering to its dimensions to make sure high quality images and movies. While you add a vertical picture or video out of your telephone, you probably will not have to consider these dimensions as a result of Instagram will mechanically format them.

Nonetheless, if in case you have horizontal images that do not match the size, Instagram will crop your images, zoom in on content material, or zoom out (making your picture look small and inserting it on a background). This sometimes leads to lower-quality photos and movies. So, be sure you stick with the 9:16 facet ratio.

Instagram Story aspect ratio (9:16)

3. Use picture modifying apps.

Picture modifying apps may also help you management the standard of your Tales and make sure you’re all the time utilizing the correct dimensions. To edit your images for Instagram, you should utilize the next instruments:


That is the proper choice for creating photos to your Instagram Tales. To get began, Canva has templates which can be designed with the Instagram dimensions in thoughts. Canva offers free and paid plans.


This software program makes it straightforward to supply movies for Instagram Tales. When you get began making a video, you’ll be able to select the correct dimensions on the platform. Lumen5 offers both free and paid plans.


Easil has templates for Instagram Tales that can assist you create partaking content material. They’ve templates for single photos, and multi-card Tales as effectively. Easil offers free and paid versions.

Adobe Spark

Adobe Spark makes it straightforward to create photos and video graphics for Instagram Tales. You’ll be able to construct your individual Tales with their typography and imagery choices. Adobe Spark has free and paid plans available.

Embed Social

Embed Social is a unique sort of software for Instagram Tales — with Embed Tales, you may make your Tales Shoppable by including CTAs and creating embeddable code that you could add to your web site. Embed Social offers free and paid plans.

With these instruments, you’ll be able to enter the specs, add photos and movies, and full the modifying course of. These work effectively if in case you have higher-quality photos taken with an expert digital camera or wish to add graphics or textual content to your photos or movies.

4. Add vertical content material.

Whereas Instagram posts are extra versatile in orientation and dimensions, Instagram Tales work finest in a vertical format. Be sure your images and movies are vertical earlier than posting. If the content material doesn’t lend itself to a vertical orientation, contemplate publishing it as a traditional publish as a substitute.

5. Keep underneath 30 MB in file measurement.

Be aware of your file measurement; Instagram will solely settle for as much as 30 megabytes. This could offer you loads of wiggle room to add high-quality images and movies.

If the standard doesn’t look proper, it’s time to troubleshoot.

How do I repair the standard of my Instagram Tales?

There is perhaps situations wherein your Tales don’t add with the standard that you simply’d like. Let’s go over just a few questions you might need about high quality, plus some troubleshooting suggestions.

Why are my Instagram Tales blurry? Why does the image high quality change on my Instagram Story?

Your Instagram Story may very well be blurry for 2 causes:

  1. Instagram compressed the video or picture to a level that makes it look blurry.
  2. The size or facet ratio is off.

To repair this, you’ll wish to double-check the standard of the picture or video you uploaded. What’s its file measurement? Is it at the very least 72 ppi? If the file measurement is just too small or the ppi is just too low, then Instagram’s compression course of worsened it additional. Take into account making a higher-quality model in order that, when Instagram compresses it, it doesn’t look as pixelated.

Subsequent, double-check the size. To make sure the very best high quality attainable, attempt to use the complete 1080 x 1920 measurement.

If these two try and your Story continues to be blurry, observe the next tricks to isolate the issue.

1. Test if the standard is best on different gadgets.

In case your web connection is poor, Instagram Tales will seem decrease high quality than they might on a sooner connection.

Instagram does this to save lots of sources for consumer expertise as you work together with different areas of the positioning. Take into account asking somebody you understand if the standard is low on their finish as effectively. They — and your viewers — could also be viewing your Tales with no points.

2. Flip off Information Saver.

Information Saver is a characteristic that forestalls movies from loading prematurely, which helps cut back your knowledge utilization.

In case your connection is okay however you are still having points with high quality, this characteristic could also be reducing the standard of your feed in your finish.

3. Take a look at images from completely different cameras.

As a final resort, check whether or not there is a distinction in high quality between your telephone’s built-in digital camera versus the Instagram digital camera. The images you’re taking along with your telephone’s digital camera versus the in-app digital camera (or vice versa) might climate Instagram’s compression settings higher.

Instagram Story Sizes are Important for an Instagram Technique

All entrepreneurs ought to use Instagram Tales. Whereas posting commonly in your feed is a superb tactic, including Tales into your technique will end in a greater ROI out of your time and sources spent on the platform. Instagram Tales can enhance your discoverability, improve model repute and consciousness, and provide help to and your enterprise develop higher.

Editor’s word: This publish was initially printed in October 2019 and has been up to date for comprehensiveness.

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