7 Creative Company Profile Examples to Inspire You [Templates]

Everyone knows in regards to the notorious rivalry between Dunkin’ Donuts and Starbucks. On the finish of the day, they each promote espresso — however they’ve every cultivated robust, distinctive manufacturers, and have attracted very completely different audiences because of this.

You may typically overhear heated arguments concerning the subject, with individuals vehemently claiming one espresso chain to be higher than the opposite.

Free Download: 3 Customizable Company Profile Templates

However as an instance you did not know in regards to the rivalry, and also you’d by no means heard of both Starbucks or Dunkin’ Donuts earlier than.

As a substitute, you stumble throughout these two very completely different firm profile statements:

dunkin donuts company profile

Picture courtesy of Dunkin’ Donuts

starbucks company profile

Picture courtesy of Starbucks

From their opening paragraphs alone, I am keen to wager you are persuaded to take a look at one model in additional element over the opposite. It is not simply the language itself that provides you a way of their enterprise — it is the design, the font, and the colour.

In the end, your organization profile issues. It could possibly intrigue a brand new customer to take a look at your services or products in additional element, and nudge potential prospects into selecting your online business over rivals.

On this article, we’ll talk about:

Right here, we’ll discover a few of the most inventive firm profile examples, to make sure you’re capable of create an organization profile that may entice and interact the fitting viewers. When you’re achieved perusing these spectacular examples, check out our template to get began designing your personal.


Firm Profile Examples

1. Starbucks

Starbucks company profile

Starbucks’ firm profile has all of it — the corporate’s mission, background story, merchandise, retailer ambiance, and even folklore concerning the identify. Better of all, they one way or the other handle to drag off sounding each real and grandiose. I do not know many different espresso shops that would declare, “our mission: to encourage and nurture the human spirit”. Starbucks’ firm profile is a implausible instance of a retailer with a standard family product — espresso — managing to face out from the competitors by means of their mission and values.

2. Nordstrom

Nordstrom company profile

If your organization has an attention-grabbing and prolonged historical past, you may take into account creating a visible timeline, like Nordstrom did on their firm profile. The profile reads like a inventive story from the very first line — “In 1887, John W. Nordstrom, at 16 years previous, left Sweden for the US. He arrived in New York with $5 in his pocket, unable to talk a phrase of English.” With a very good stability of picture and textual content, the timeline serves as a reminder of Nordstrom’s stability and development.

3. Diehl Group Architects

diehl group architexts company profile

For each cleanliness and ease-of-use, check out Diehl Group Architects’ firm profile. The net web page makes use of clickable packing containers to separate matters, permitting customers to decide on which topic they’d prefer to study extra about. Moreover, the complete design — together with the web page’s background, which shows a floor-plan — mirrors the corporate’s objective.

4. Bloomberg

Bloomberg company profile

Practically 9 out of ten individuals report desirous to see extra movies from manufacturers, so that you may think about using a compelling video to convey your organization’s story, like Bloomberg does of their firm profile.

Moreover, Bloomberg’s profile proves the corporate is aware of its viewers — they provide a number of fast statistics, after which hyperlink to different areas of the location, reminiscent of Careers and Tech. Whereas one other enterprise may do effectively providing a inventive, long-form story, Bloomberg’s typical demographic is probably going extra analytical.

5. Nike

Nike company profile

You may get a way for Nike’s two major functions virtually immediately — health, and folks. If you first open their firm profile you are greeted with movies of individuals of various ages, gender, and nationalities enjoying sports activities.

Moreover, their preliminary introduction is that this: “Carry inspiration and innovation to each athlete* on this planet”. Beneath, beside the asteric, it says, “If in case you have a physique, you might be an athlete”. As you scroll, you may see data on their inside variety and inclusion initiative, their international neighborhood affect, and their sustainable enterprise program, with little or no point out of their merchandise.

Nike’s firm profile portrays a bigger, grander imaginative and prescient, compelling an viewers to imagine of their model even earlier than they buy a product.

6. Seattle Cider

Seattle Cider company profile

Seattle Cider Firm’s profile is enjoyable, and engages the consumer by means of compelling graphics that exhibit the corporate’s cider course of. The web page flows seamlessly, and gives important data concerning the product earlier than displaying the corporate’s mission and values. This profile is an efficient instance of an organization that understands its customers’ considerations (on this case, high quality components), and addresses these points whereas nonetheless displaying persona and aptitude.

7. Delta

Delta company profile

Delta’s web page is well-organized by subject, and showcases the corporate’s values, together with efforts to have interaction with the neighborhood and promote sustainability. They’ve included transient meta-descriptions beneath every class. The design permits for customers to click-through in the event that they wish to study extra. General, Delta’s firm profile is straightforward and uncluttered, however contains all the mandatory data to exhibit why Delta is exclusive.

With this in thoughts, the outline serves to align with the prospect as they’re evaluating which suppliers are proper for them. By leaning into a powerful model voice and offering the small print that makes your organization distinctive or superior to the prospect’s options, prospects will imagine in your model and wish to do enterprise with you.

Examples of Firm Descriptions

Listed below are some examples of firm descriptions that improve their organizations’ firm profile.

1. HubSpot

On HubSpot’s firm profile web page, you will discover a fast description of the corporate’s mission and what it does. In only a few phrases, HubSpot explains that the corporate’s objective is to assist companies develop by means of its specialised inbound software program.

HubSpot Company Description and mission statement.

2. Landed, Inc.

Landed, Inc.’s About Us web page begins with their imaginative and prescient assertion: “If we wish stronger colleges and safer communities, we have to assist those that make it doable.” From there, they speak about their historical past earlier than launching into their mission assertion and firm description. The latter is summarized succinctly in bullet factors in its personal separate part, making it simple for prospects to search out and perceive:

landed inc company description

3. H&H Wealth

Within the “Why Us” web page of their web site, the founding father of H&H Wealth calls out what makes her completely different from different licensed monetary planners and leans into why her prospects profit from her distinctive perspective. She additionally makes a promise to her purchasers, which units the expectations and the tone for the service being delivered. In consequence, the tone comes throughout as that of a companion relatively than a vendor.

h&h wealth company description

4. Tesla

On this description, Tesla explains when it was based, the corporate mission, and what varieties of merchandise it makes a speciality of. It additionally offers added details about the historical past of the corporate and the way it has continued to develop with the identical values. 

Tesla Company description

5. Yokel Local

Yokel Native gives a variety of data up entrance for his or her prospects as a result of they know that partnering with an company (and selecting which one on prime of that) is a giant selections for scaling companies. For that cause, they cut up it up into two pages.

First, there’s an About web page that features the mission, imaginative and prescient, and historical past:

yokel local's mission as part of the company description

Second, there is a “Why Us” web page that talks by means of the outcomes and course of {that a} buyer ought to anticipate:

yokel local's why us as part of their company description

6. The Cru

The Cru is a service that connects members with like-minded girls to gas private {and professional} development. They use an “Our Story” web page as an organization profile, the place the founder particulars how the group was shaped and the way has her personal “Cru,” which is a testomony to the worth of the service. The “letter from the founder” fashion additionally feels very private and welcoming.

the cru's company profile

Firm Profile Templates

Company Profile Template

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  • Firm identify
  • Established date
  • Bodily tackle per location
  • Contact data

About Us / Our Story / Our Starting

Right here, you may wish to embrace a quick introduction to your organization, together with the place, when, and by whom the corporate was based, the corporate’s mission assertion, and/or the corporate’s imaginative and prescient and objective. On this part, you do not essentially wish to embrace services or products — as an alternative, focus in your larger which means, and the way you stand out from rivals. Inform your story in a compelling method — for example, HubSpot begins their About Us part with, “Greater than ten years in the past, we had a imaginative and prescient — an inbound world”. HubSpot would not point out their merchandise till additional down the web page.

If you wish to add your organization historical past in a extra compact method, take into account including an organization timeline, like this one:

Company history on profile template

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Our Mission / Values

Right here, you may wish to say what your organization stands for on a bigger scale. What’s your final objective, and what do you hope your services or products will give individuals? Check out these inspiring firm imaginative and prescient and mission assertion examples for concepts. Here is an example:

Compact Mission, Vision, Values slide in company profile template.

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Our Workforce

Present an image or transient paragraph describing your staff — you may give attention to management, or present a proof of your organization’s tradition. In the end, this part ought to assist customers perceive how your workers can uniquely serve them.

Our team template

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Our Product / Companies

Describe a high-level overview of what your product is, and the way you hope it should positively affect the consumer’s life. You may hyperlink to a Product web page if obligatory, so maintain this part comparatively normal.

Begin Your Firm Profile At present

There are a number of components that may contribute to a stellar firm profile, and by adhering to a template, you’ll be able to construct one rapidly and successfully.

Editor’s Notice: This put up was initially printed in January 2019 however has been up to date for comprehensiveness.Company Profile Templates

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