How to Analyze Facebook Data to Understand Your Audience

With over 2.7 billion month-to-month lively customers and 1.82 billion each day customers, Facebook is the largest social network on the earth. What started as a approach for school college students to community has turn into a necessary advertising and marketing software for greater than 90 million small businesses.

All of these customers generate lots of information.

To assist corporations harness the huge quantity of knowledge created throughout the platform, Fb launched their Insights software, which shares information about the very best day to publish, the best time to publish, and what posts are performing effectively.

If you happen to’re advertising and marketing on Fb, understanding how all these numbers relate to your small business and viewers could be complicated at first.

However fear not. This publish explains easy methods to analyze Fb information to get priceless metrics about who’s coming to your web page and clicking round. By the tip, you will have a greater understanding of how Insights may also help you join with each present and potential clients.

Working a brand new Fb Enterprise Web page? Discover all the pieces you have to know to raise your paid and natural efforts on this Facebook Marketing Course.

Tips on how to Analyze Fb Knowledge

Fb Insights is separated into two major classes: Viewers Insights and Web page Insights.

  • Viewers Insights provides metrics about your Fb viewers, which helps you create related content material, enhance advert concentrating on, and appeal to extra folks to your Web page.
  • Web page Insights reveals analytics on your Web page, so you possibly can see which posts are performing effectively and which are not.

This publish focuses on Viewers Insights, that can assist you perceive each present and potential clients. For an in-depth take a look at easy methods to collect data from Web page Insights, take a look at this guide to Facebook Marketing.

To entry the info gold mine in Viewers Insights, you first must create a enterprise Web page. As soon as your Web page is about up, navigate to Viewers Insights by clicking Analyze and Report in your Enterprise Instruments menu. Now comes the sleuthing. Pull up your organization’s audience profile for reference, as a result of it is time to do analysis.

Step 1: Select your viewers.

A pop-up will seem and ask you to select between the next choices:

  • Everybody on Fb: Begin right here for data to refine your audience or appeal to new folks to your Web page.
  • Individuals related to your Web page: Click on this one to be taught extra about everybody who likes your Web page to see in case your audience is displaying up.

This half requires some technique. Are you utilizing Insights to construct a purchaser persona, see in case your technique is attracting the best folks, find out about your viewers’s pursuits, or one thing else completely? By having a aim in thoughts, it is simpler to place the data to make use of.

Step 2: Filter to suit your targets.

Along with your aim set, it is time to slender down the viewers. You may filter primarily based on:

  1. Location
  2. Age and gender
  3. Pursuits
  4. Web page connections

1. Location

Figuring out the place on the earth your viewers lives is useful for a lot of causes. If you happen to’re an internet store seeking to develop, possibly you need to be taught whether or not a selected nation is taken with your merchandise.

If your organization has a bodily location, choose your metropolis for related native metrics. And should you’re not sure to any location constraints, preserve it open by together with nations worldwide.

2. Age and gender

All Fb customers have to be 18 years and older, so preserve that in thoughts when evaluating audiences. When you have a selected purchaser persona you are researching, filter based on that age vary.

However should you’re seeking to develop your viewers, it is worthwhile to increase your age vary or take into account each genders to see should you’re lacking out on potential clients.

3. Pursuits

That is the place filtering will get enjoyable — and just a little difficult. Preserve your search broad by deciding on a handful of widespread pursuits, like meals and studying, or choose dozens of pursuits for a targeted pool of individuals.

You’ve got freedom to play with drop down filters or kind something that involves thoughts into the search bar. Cooking, Leisure, Journey, Flying, Tech, Cake.

The record goes on, so let your creativeness run wild. Simply control the variety of folks in your viewers as you refine. If it drops beneath 1,000 folks, Fb will not populate the info.

4. Web page Connections

This filter reveals the highest “favored” Pages by folks inside your viewers profile. If you happen to’re scouting for rivals, this may let you realize who to observe. Possibly you are on the lookout for content material inspiration, and looking related Pages provides you with concepts for a marketing campaign collaboration or promotional giveaway. Both approach, it is good to know what different Pages pop up in your viewers’s newsfeed.

Step 3: Perceive your viewers.

Sound the applause — you’ve got filtered down your viewers profile. Now it is time to dig in additional to 4 classes: Demographics, Web page Likes, Location, and Exercise.


Fb Insights enables you to transcend the fundamentals to see viewers data together with Language, Relationship Standing, Training, Job Titles, and Market Segments. To illustrate you are a brand new meals blogger concentrating on males ages 18-32.

If you happen to plug in that data, you will get an in depth take a look at what your viewers does for work, how educated they’re, and even whether or not they’re primarily cooking for a number of folks.

In case your preferrred viewers seems to largely be single with time-consuming workplace jobs, this may also help focus your content material technique.

Possibly your viewers would love a publish about straightforward lunch concepts for work or meals which might be even higher as leftovers. I am generalizing right here, however the extra you dig into demographics, the extra information you must hone your advertising and marketing efforts.

Web page Likes

Just like the Pursuits filter, this selection reveals what your viewers likes. Try the High Classes to be taught what folks care about probably the most, with choices like Motion pictures, Charities, Corporations, Music, Public Figures, Information and Media, and Merchandise.

Possibly these males whipping up meals for one are taken with TV collection like “The Chef Present” or “Chef’s Desk.” If you happen to have been to create a weblog publish round-up of your favourite cooking reveals or episodes, it could probably do effectively amongst that viewers. The important thing right here is to have a look at what content material is related each out and in of your trade to evaluate rivals and related pursuits.


Use this filter to discover the highest nations, cities, and languages of your viewers profile. Say you are primarily based in the US however uncover your viewers has a serious presence in Montreal, Canada.

It might be value adjusting your advertising and marketing efforts to incorporate content material that speaks to each Individuals and Canadians. And should you do develop your viewers, you might even take into account including a French language choice to your web site to cater to Québécois clients.


See how lively your viewers is in comparison with the typical Fb person. Crucial data on this part is the exercise throughout the previous 30 days, damaged down by actions like Feedback, Posts Appreciated, Posts Shared, and Advertisements Clicked.

Possibly you are taken with working Fb Advertisements however are not sure if anybody in your viewers would click on. With the Exercise information, you will have a greater concept of how many individuals would take motion. For a extra detailed take a look at easy methods to analyze Fb Advert efficiency, check out this guide to Facebook Advertising.

Discover extra Fb Insights

Now you possibly can wield the facility of Viewers Insights that can assist you construct purchaser personas, hone in your audience, and develop your buyer attain. However should you’re on a analysis roll, you possibly can discover extra metrics below Web page Insights to see how your content material is performing, what individuals are resonating with, and what posts to advertise.

So the subsequent time you query whether or not you are attracting the best followers or are on the lookout for out-of-the-box concepts to interact your viewers, pull up Fb Insights and put the info to work.

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