5 SEO Success Stories to Inspire Your 2021 Strategy

Search engine marketing (web optimization) could seem to be a simple idea.

You decide key phrases associated to your enterprise, create content material with these key phrases, and also you’re set to observe your web site develop — a easy three-step course of, proper? Nope.

Whereas these are basic parts of web optimization, it may truly be fairly difficult to create a technique that helps you drive visitors and sufficient of it to satisfy your total enterprise objectives.

It may be troublesome to get your ft off the bottom. Fortunately, there are numerous instruments particularly designed that will help you with web optimization, construct area authority, and obtain excessive ROI. On this submit, we’ll hear inspiring tales from HubSpot purchasers which have used our SEO tools to attain enterprise success.

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5 web optimization Success Tales To Encourage Your 2021 Technique

1. Ironpaper

Ironpaper is a digital advertising and marketing company that helps their B2B purchasers develop. They labored with one among their purchasers, Goddard, to achieve significant success utilizing HubSpot’s web optimization instruments.

Jonathan Franchell, CEO and Founding father of Ironpaper, says, “Whereas Goddard fills an actual want for his or her clients by designing medical units, traditionally they’ve struggled to seek out high quality leads that would use their companies. As an alternative, their web site attracted lots of spam and unqualified contacts.” Ironpaper started making vital web optimization updates with HubSpot instruments on Goddard’s web site, specializing in inside linking, content material technique with business-relevant key phrases, and technical web optimization points like damaged hyperlinks and meta tags.

Over an eight-month marketing campaign, Ironpaper helped Goddard acquire 2,361 Google positions throughout varied key phrases related to their choices. Franchell says, “As a result of we created focused content material centered on strategic key phrases, Goddard’s Google rankings elevated even all through a dip in visitors.”

The corporate additionally now ranks within the prime 100 for 50 strategically focused phrases and might use HubSpot’s insights stories and dashboards to watch their progress to make sure that their future advertising and marketing efforts are hyper-targeted for the viewers they’ve labored exhausting to develop.

2. Apptega

Apptega is a cybersecurity and compliance platform. As they grew their enterprise, they knew they would want an optimized web site that generated leads. Additionally they acknowledged that their present WordPress web site wouldn’t be sufficient for them to achieve their objectives.

Joelle Palmer, Apptega’s Digital Advertising Supervisor, says, “We had constructed a Frankenstein monster in WordPress. Our dev workforce would always should drop what they have been doing and repair our web site.” Apptega then determined emigrate its present web site into CMS Hub.

Apptega noticed almost immediate success with HubSpot’s web optimization instruments: “We noticed one among our core pages transfer from a number100+ rating on Google to place quantity three in two weeks. web optimization often takes three to 6 months to work…that was really superb for us as an organization to expertise.”

A number of the instruments Apptega used inside Advertising Hub to attain their progress are the on-page web optimization suggestions that direct customers to pages that want consideration and extra methods to optimize content material.

3. Beacon Digital Advertising

Beacon Digital Advertising focuses on driving outcomes for FinTech, SaaS, and B2B companies.

As HubSpot Platinum Companions, they perceive use and implement HubSpot instruments to drive progress and success. Whereas they usually help different companies, they took an inside look in August 2020 and determined to implement an SEO overhaul of a submit on their weblog that they believed may carry out higher than it already was.

They centered on a number of vital areas for enchancment: updating metadata, optimizing for a featured snippet, and re-targeting unique key phrases. The HubSpot content material mapping software helped them create a strategic pillar-cluster plan, and the on-page web optimization suggestions offered them with useful ideas. After implementing their new technique, they observed an nearly speedy 50% improve in web page views: July 2020 confirmed 991 natural search visitors views, and August 2020 had 1,552.

Their optimization allowed them to attract extra visitors to an present weblog submit, they usually have additionally seen a rise in natural visitors to further pages on their web site. This goes to indicate {that a} well-rounded web optimization technique can influence all areas of your enterprise, as a rise in visitors results in curious clients wanting to study extra about what it’s important to provide.

4. Take Notice

Take Notice is a UK-based enterprise that gives a variety of audio and video transcription companies, captions, and on-site note-taking. When demand for his or her enterprise grew, they struggled with balancing disconnected instruments to assist their wants and procure constant progress. Thomas Carter, Director of Advertising at Take Notice, mentioned, “I believe for us, web optimization is the way in which to develop inside such a aggressive market.”

The enterprise formally signed on to HubSpot in 2018 and has since elevated its web site visitors by 22%. On the similar time, their buyer base and income have grown by 16-22%. They’ve additionally seen a rise in leads. Carter provides, “Long run, we need to proceed to give attention to guaranteeing the standard of our companies stays exceptionally excessive whereas utilizing know-how reminiscent of HubSpot to automate and optimize behind the scenes.”

5. Income River

Revenue River is a digital gross sales and advertising and marketing company that helps corporations scale and grow to be aggressive of their trade. Considered one of their purchasers, Kofinas Fertility Group, noticed their web site visitors considerably impacted by COVID-19. Eric Pratt, the Managing Companion at Income River, says, “The positioning noticed declines from mid-February right through Might.”

The enterprise started working and carried out aggressive evaluation and key phrase analysis to determine areas of alternative for progress. They determined that one of the best plan of action was to create pillar content material and supporting content material clusters, which might assist them set up their area as a supply of authority of their trade.

Since implementing the brand new technique in November of 2020, the positioning has almost doubled its natural visitors. Between March and June of 2020, they noticed 86K impressions, and January-March 2021 noticed 1.1M.

Pratt says this success “Took place due to a mix of web optimization technique planning for analysis, subject clustering, and on-site/web page optimization options to complement the web optimization attraction of the content material we’re producing and publishing by way of HubSpot.”

Bettering Your web optimization Doesn’t Have To Be A Problem.

The success tales we’ve highlighted on this submit present that web optimization doesn’t should be a problem, particularly with the assistance of a high-powered web optimization software. Be taught from these purchasers and create a technique that works for your enterprise.


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