Your model’s staff went on Fb Dwell and now the stay has ended. As a substitute of leaving that footage to gather mud in your video library, you may repurpose it.
Consider stay content material like an merchandise of clothes in your closet. You would not put on a shirt as soon as and throw it out, proper? That is as a result of you already know you may model it in many various methods relying on the feel and appear you are going for.
Dwell content material follows the identical concept. It’s possible you’ll suppose that when your stay Fb video has ended, it is now not usable. However in actual fact, you should utilize that very same video to supply 10 extra items of content material. It is all about reframing it to suit your objectives.
With that in thoughts, let’s dive into easy methods to obtain your stay movies on Fb and prolong their shelf life.
Are you able to obtain Fb Dwell movies?
Sure, you may obtain Fb Dwell movies however solely on a pc. Fb doesn’t at present permit customers to obtain their stay movies to their telephones or different cell gadgets.
The very first thing you are able to do after downloading your video is share it in your timeline for followers who could have missed the stay session. You possibly can then use a transcription app, like Descript, to get a written model of the content material, including to your audio and visible codecs. From there, you may brainstorm methods to increase the video’s shelf life.
The principle good thing about repurposing stay content material is saving money and time.
“Dwell may be a good way for companies who’re gentle on assets to make video content material. Whereas lives may be sophisticated, they can be so simple as an individual in entrance of a digicam,” says Kelly Hendrickson, social media advertising supervisor at HubSpot. “The most important good thing about a stay is the low price and low manufacturing wants.”
It can save you quite a bit on manufacturing prices by re-using previous footage and constructing from it as an alternative of ranging from scratch.
How To Obtain a Fb Dwell Video
- Log into Fb in your pc.
- Click on in your profile image within the prime left nook.
- Click on ‘Extra’ after which click on ‘Movies.’
- Click on ‘Your Movies,’ and choose the video you’d prefer to obtain.
- Click on the three horizontal dots on the underside proper of the display and click on ‘Obtain Video.’ The window will then routinely refresh and solely have that video on the display.
- Click on the three vertical dots and click on ‘Obtain.’ It ought to start instantly and save to your desktop.
Ideas On Repurposing Your Fb Dwell Content material
1. Do not power it.
Repurposing content material solely works if it is beneficial to your viewers.
Hendrickson highlights that the query to ask when repurposing any content material is, “Is that this beneficial to my viewers?” With stay content material, there is a second layer to it. You now need to ask if stay content material is the best approach in your viewers to get this worth.
“There’s a steadiness between offering worth in essentially the most digestible approach and creating content material in a sustainable approach for your corporation,” she says. “In case your viewers may take the worth simpler in a nonetheless picture or a fast textual content publish, that shall be a greater possibility.”
She additionally provides that earlier than you resolve to make use of the stay content material to create one other video, dig into your information.
“If the reply is not video, do not power it as a result of the algorithms will not provide you with brownie factors for placing your greatest effort ahead,” Hendrickson says. “They’ll serve your viewers what performs greatest for them.”
Whilst you could know the place your viewers consumes media, they could have totally different expectations and behaviors on every platform. So, earlier than scheduling that publish on social, make sure that it aligns with what your viewers is searching for.
2. Get utilization rights from expertise.
Earlier than you begin repurposing, make sure that your staff has gotten prior approval from the expertise featured within the stay video.
“You usually can’t repurpose stay content material and not using a contract from the expertise who agrees to this, both going into the stay report or after the very fact,” says Jamee Sheehy, director of video at HubSpot. “If somebody has agreed to 1 stay piece of content material after which there’s 20 totally different reduce downs of it from Instagram to YouTube, that is not a great factor, that you must agree on utilization.”
The contract ought to embody the next particulars:
- The timeframe of the utilization – Utilization rights can vary anyplace from one to 12 months.
- The place the content material shall be repurposed – Manufacturers might want to specify if the content material shall be used for natural social media posts, paid social campaigns or on digital advertising channels.
After you have these particulars ironed out, it is necessary to share them along with your advertising staff to make sure compliance throughout all channels.
3. Create a weblog publish.
Top-of-the-line methods to repurpose stay Fb movies is by creating weblog posts from the important thing factors mentioned through the stay.
As an example, to illustrate Bike World sells bicycles and hosts a stay with an influencer identified for his or her outside adventures. For instance you primarily mentioned bikepacking ideas, biking communities and the perfect biking trails on the earth through the stay. You possibly can take every matter and switch it right into a weblog publish in your viewers, together with quotes from that influencer.
You can additionally embody a video and/or audio snippets within the article so as to add extra depth to your posts.
4. Get snippets for social media.
Simply because your stay video was initially on Fb does not imply it has to remain there.
You possibly can reformat your content material to suit on different platforms the place your viewers lives, like Instagram or TikTok. As a substitute of reposting the complete video, take snippets of the perfect moments from the video.
“Throughout a stay, you are there for the stay really feel, the random trailing off subjects, the moments. Discover the substance of the speak and edit to these,” stated Sheehy. “When you make an edit out of that, add graphics to fill out the story if one thing acquired misplaced in translation, or so as to add one thing that wasn’t talked about within the stay.”
One factor to bear in mind when repurposing content material on different platforms is formatting. You need to be sure to adapt the video body to the platform so it suits the display accordingly. As an example, the scale for Fb Dwell movies are totally different from these on Instagram Reels. As such, you may must create a platform-specific model.
You may additionally must adapt the content material for the platform. Whereas a video snippet with cool graphics may go effectively for a brief TikTok video, that strategy could not work so effectively on Twitter. For that platform, it might be higher to write down out a stand-out quote from the video as an alternative, as it is a text-heavy app.
To generate the perfect outcomes, you may need to adapt the content material to the platform.
5. Use the audio for a podcast.
What higher approach to make use of audio than incorporate it right into a podcast? It is probably the most standard methods persons are consuming info today.
Whereas your video could not work effectively as a full podcast episode, you should utilize snippets from the video to incorporate in your podcast collection. As an example, if you happen to interviewed somebody in your stay video and your podcast collection has an interview phase, it may very well be a good way to combine that audio.
Nonetheless, if the audio out of your stay is not so nice or the dialog depends closely on visible parts, a podcast is probably not applicable.
6. Add to YouTube.
If you would like your stay video to be simply accessible to your viewers for a very long time, add the video to YouTube.
Much like social media, it permits those that are newly launched to your YouTube channel to freely discover your previous content material. They’re going to additionally get to benefit from the off-the-cuff really feel that you simply solely get by way of stay movies.
Remember that YouTube has strict copyright guidelines. In case your stay video options music or different content material not permitted beneath truthful use legal guidelines, you will have to edit that out of your video earlier than importing it.
Usually, it is best to plan out what content material you’ll repurpose earlier than you begin your stay video. That gives you route on what to cowl throughout your stay to maximise the fabric you may get to make use of on different platforms.