22 Stats that Make a Case for Using Webinars in Your Marketing Strategy

A webinar is a video presentation, seminar, lecture, or workshop delivered over the web.

Though as soon as declared useless and outdated, webinars are very a lot nonetheless related. Many companies at the moment are rethinking the advantages of a digital occasion, particularly throughout the time of social distancing. In reality, ON24, a digital platform, hosted 19,292 webinars in April of 2020 alone, which quantities to roughly 640 webinars per day.

Given their recognition, it’s possible you’ll be curious about getting on board. On this submit, we’ll give probably the most heavy-hitting statistics about webinars that make a case for utilizing them in your advertising and marketing technique.

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Webinar Stats To Know

Normal Webinar Stats

  • 67% of entrepreneurs in 2020 had been rising their funding in webinars. (LinkedIn)
  • The worldwide webinar market is estimated to achieve 800 million by 2023, up 253 million from 2015. (MarketWatch)
  • Entrepreneurs say that webinars are cost-effective as they assist decrease the cost-per-lead. (ON24)
  • 95% of survey respondents stated webinars play a key half of their advertising and marketing efforts, and 38% take into account webinars essential to their digital communications. (ON24)
  • 53% of entrepreneurs say webinars are the top-of-the-funnel format that generates probably the most high-quality leads. (Demand Gen Report)
  • Professionals say that video-based studying is their most popular studying format, and 85% favor the video to be webinars. 94% of respondents additionally report viewing webinar content material month-to-month. (BrightTALK)
  • Viewers in 2020 watched thrice extra webinar content material than they did in 2019. (ON24)
  • 91% of webinar entrepreneurs in 2020 say they’ve been profitable, which is a ten% improve from 2019. (Wyzowl)

Webinar Conversion Stats

  • 76% of entrepreneurs say that webinars assist them attain extra leads, 75% say it extends model attain, 69% say it helps scale advertising and marketing efforts, and 49% say that it helps them attain focused accounts. (ON24)
  • A survey from April of 2020 discovered that webinars had a 61% registration to attendee conversion price, up from 55% in 2019. (ON24)
  • Webinars hosted on an organization area generate 3x extra viewers participation. 91% of execs who watch webinars say their subsequent step is to go to an internet site for more information. In the event that they’re already in your web site, you’re rising the chance of conversion. (BrightTALK)
  • Communication webinars have the very best conversion price (67.05%). (ON24)
  • E-mail is the highest promotional channel for webinars. As much as 57% of registrations come from that channel, and the conversion price is 27% larger. (GoToWebinar, BrightTALK)

Webinar Content material Stats

  • 81% of entrepreneurs use Q&A as an engagement software throughout webinars, 69% present sources for obtain. (ON24)
  • When requested what they’d most prefer to see of their webinars, shoppers reported that they might most like (22%) to see a bunch or presenter that takes questions from the viewers. (HubSpot)
  • Survey respondents price webinar video integrations as a 7.8 in significance on a scale of 10. (ON24)
  • 60-minute webinars entice extra attendees than 30-minute webinars, and the typical attendee viewing time is 57 minutes. (WorkCast, GoToWebinar)
  • Thursdays are one of the best days to host a webinar. (MegaMeeting)
  • Entrepreneurs favor webinars which can be stay and on-demand. (Statista)
  • Shoppers reported being most definitely (27%) to enroll in a webinar that teaches them one thing a couple of interest or ardour, and 18% would attend a webinar that taught them one thing about their profession or business. (HubSpot)
  • Shoppers report that probably the most partaking webinar format is a presentation that teaches them tips on how to do one thing particular. (HubSpot)

Webinars Are Right here To Keep

As these statistics reveal, webinars are usually not useless; they’re right here to remain. Working example, 53% of entrepreneurs say that they plan to incorporate webinars of their 2021 video technique, up 11% from the earlier yr.

Should you’re curious about studying extra about utilizing the channel in your advertising and marketing, learn this information to know tips on how to create compelling webinars and be taught from skilled advertising and marketing HubSpotters on their greatest practices for taking webinars from good to nice.

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