5 YouTube Description Templates That Have Helped Our Videos Go Viral

YouTube is the second largest search engine, with over 2 billion users per thirty days — so it is an undeniably highly effective channel to your advertising and marketing efforts.

Nonetheless, when you do not use YouTube to your present advertising and marketing technique, you are not alone. In reality, businesses choose Facebook as a channel over YouTube, even for video content.

In 2018, the HubSpot Academy staff did not reap the benefits of YouTube, both. However within the latter half of the yr, the staff feared the key losses in visitors they might face in the event that they did not hop on board — in order that they carried out a method that enabled them to develop YouTube subscribers by 25% in simply two months. As a result of YouTube is a search engine, a part of that technique relied on optimizing the movies to extend the probabilities of discoverability.

Probably the most vital ways for optimizing your YouTube channel is writing descriptive YouTube descriptions.

→ Download Now: 7 YouTube Video Description Templates [Free Prompts]

YouTube Channel Description

A YouTube channel description is just like the “About” web page of an internet site. In reality, it even seems underneath the “About” tab of your channel’s YouTube web page. 

youtube-channel-descriptionThe YouTube channel description is supposed to convey to potential viewers what your content material is about: the matters you cowl, the themes you deal with, and why. You will not solely must convey what you talk about but additionally what you convey to the dialogue and why they need to take heed to you. The purpose right here is to show a one-time viewer right into a long-term subscriber and client of your content material. You’ll add this when establishing your YouTube channel.

Along with its main purpose of turning viewers into subscribers, this textual content will also be crawled by YouTube and will assist your channel get discovered by people who find themselves in search of channels like yours. With that in thoughts, make sure to use the phrases that you just suppose individuals would use to seek for your content material.

YouTube Video Description

The YouTube video description may be discovered beneath the viewport of the video itself. 

youtube video description underneath video viewportWhereas the YouTube channel description talks in regards to the physique of video content material that you just add, every video may even want a singular description to extend the probability of your video getting discovered when somebody is trying to find a specific matter. 

On this video, the creator summarizes the query being requested and specifies the viewers that the video is supposed for. This article will assist audiences (and YouTube) perceive what the video is about. As well as, it is also prime actual property to incorporate contact info and calls to motion.


Finally, when you’re prepared to start using YouTube to attract and convert an audience, it’s vital you optimize your video descriptions for search engine marketing. In case you’re not sure learn how to begin crafting compelling YouTube descriptions, preserve studying — right here, we’ll discover varied ways you possibly can make use of, and supply templates to make sure you have the whole lot you could excel on YouTube.

The right way to Create Compelling YouTube Video Descriptions

1. Use YouTube Description Templates [Free Prompts]

HubSpot has compiled seven YouTube video description templates to assist your corporation present context to your viewers, rank higher in search, manage your staff, and hyperlink out to related webpages in your website. 

HubSpot's 7 YouTube Video Description TemplatesDownload These Templates for Free

2. Clarify what your video is about.

To discover the perfect ways for writing YouTube descriptions, I spoke with Eric Peters, a Senior Development Advertising and marketing Supervisor on HubSpot’s Academy staff. He advised me, “[YouTube descriptions] is likely one of the main methods YouTube is aware of what your video is about. Embody hyperlinks, further sources, hyperlinks to different movies and playlists, and many others. Be certain the outline field is straightforward to learn.”

As Peters notes, explaining your YouTube video and incorporating key phrases into your description would not simply assist with search engine marketing rankings — it additionally helps with accessibility for people who find themselves deaf and laborious of listening to. For that cause, including closed captions to your movies is an absolute should, too.

As an example, check out one among HubSpot Academy’s YouTube video descriptions:

Transcript for a YouTube Video Description

As you possibly can see, a YouTube description is extremely totally different from an online web page meta description. In a YouTube description, you might have the house to go in-depth and clarify what your total video is about, and even hyperlink to exterior sources.

Peters advised me, “You get 5,000 characters complete, so make use of it. Loads of creators use asterisks or all-caps to distinguish titles from physique copy as a result of it is all plain textual content. Think about writing up a textual content model of the important thing factors from the video, and even copying the transcription of the video into the outline.”

3. Embody a CTA.

Your YouTube description is a implausible alternative to ask viewers to proceed to interact along with your channel or discover further sources that can assist them be taught extra a few matter of curiosity.

As an example, to illustrate you create a short “The right way to add filters to Instagram” YouTube video, however you even have an in-depth, “The right way to Use Instagram for Advertising and marketing” weblog put up — why not hyperlink to it within the description? Greater than probably, anybody who’s watching your Instagram video on YouTube could be equally grateful for the chance to be taught extra by way of a weblog put up.

Alternatively, maybe you merely wish to ask viewers to subscribe, activate notifications, or share your content material with their networks. These are all acceptable CTA’s to your description.

Moreover, it’s vital you format your description to make sure you put crucial info first — as Peters advises, “The primary 200 characters are above the ‘extra’ fold on the outline field, so if you would like your CTA/hyperlink to be seen by the most individuals, preserve it inside the first 200 characters.”

Collapsed YouTube Video Description With Show More Box Highlighted

After the primary 200 characters, your textual content can be cut-off, and viewers might want to click on “Present extra” to see the remaining — so it is vital you make your first 200 characters depend.

4. Add your character.

A YouTube description must be enjoyable, and reveal your model’s character or distinctive voice to an viewers. Not like extra conventional types of promoting, this is a chance so that you can instill creativity and humor into your content material.

Brian Dean’s YouTube channel is a good instance of this — his YouTube descriptions usually mirror the way in which he speaks. The descriptions are candid and informal, and he makes it really feel like he is writing to a pal.

Brian Dean YouTube Video Description

To be taught extra about utilizing YouTube for advertising and marketing functions, think about trying out HubSpot Academy’s complete YouTube Marketing course.

YouTube Description Templates

Now that we have lined the fundamentals, check out a couple of templates you need to use to craft compelling YouTube descriptions right now.

Templates for Your Channel Description

You would possibly create a playful, easy-going channel ‘About Me’ description, like this one:

Alternatively, you possibly can craft a YouTube description that describes what your organization does from a third-person standpoint, like this one:

Templates for Your Video Descriptions

In case you’ve performed an inner interview, you would possibly preserve your description short-and-sweet to explain your dialog and why it issues to your viewers, in addition to a CTA:

Alternatively, if you would like your description to assist new viewers discover your varied channels, strive crafting an outline like this one:

Lastly, if you wish to concentrate on crafting an outline that explains what your video is about and incorporates a key phrase description, do this:

Finally, YouTube description templates may also help you cut back the period of time it takes to add and optimize your YouTube movies, getting them out to your viewers shortly and with much less effort. Simply make sure to customise the textual content to reinforce the studying expertise since you wish to be as useful as doable to your viewers.

Editor’s word: This put up was initially revealed in March 2019 and has been up to date for comprehensiveness.

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