How 7 Brands Use Facebook Stories for Business

Every time a brand new characteristic comes out on social media, I’m normally a late adopter.

Again when Instagram launched Tales, a worthy Snapchat opponent, I assumed, “Hm, I do not learn about this.” Maybe it is as a result of change, even when slight, is uncomfortable or simply as a result of I am naturally a cautious particular person.

Free Resource: How to Reach & Engage Your Audience on Facebook

However right here we’re a number of years after its launch and I barely have a look at my newsfeed. The place am I? You guessed it, endlessly swiping via Tales.

The characteristic gained steam on Instagram however was then built-in on Fb. Now, each model with a Fb Enterprise Web page has gained one other advertising device to succeed in customers.

So, what precisely are you able to submit on Fb Tales? Get impressed by these eight manufacturers.

Examples of Fb Tales for Enterprise

A Look Behind the Scenes

Again when Fb solely allowed manufacturers to publish posts, manufacturers had been most likely extra selective about their content material, realizing it will keep there completely.

Now that Fb Tales is right here, manufacturers can have slightly bit extra enjoyable with what they submit realizing the content material will solely be accessible for the subsequent 24 hours.

That is why behind-the-scenes content material is ideal for Fb Tales. It isn’t essentially vital sufficient to be featured on the information feed however it may be an effective way to create some buzz round an upcoming launch.Woven Nook Facebook Story ExampleOn this instance, Woven Nook, a house decor firm, posts a Story to tease an upcoming mission. The Story permits the model to create some anticipation across the mission and likewise gauge the viewers’s curiosity in any such content material.

One other vital ingredient on this Story is that it options one of many founders of the corporate. Lately, studies have shown that buyers join extra with manufacturers who pull again the curtains and present the faces behind the enterprise.

Woven Nook may have posted the sneak peek with out the founder. Nevertheless, having a human featured within the picture can depart a stronger impression than only a setting.

Polls and Surveys

Fb Tales is not simply one other publishing channel, it additionally has nice options that assist manufacturers join with and interact their viewers. Engagement is important for constructing model loyalty and understanding your customers.

The higher you perceive them, the higher geared up you might be to ship content material that resonates.

The grocery supply firm Instacart hosted its personal trivia recreation on Fb Tales to check its viewers’s meals data.

Instacart Facebook Story Example

Whereas this will likely not essentially give the model priceless perception into their viewers, their engagement with the submit could inform them lots about the kind of content material their followers get pleasure from.

Need one other approach to make use of polls? Tie them to a services or products.

Alaffia Facebook Story Example

Alaffia posted a easy ballot asking its viewers about its product.

This completed two issues directly: It launched followers to a product they could not but know and it had an interactive ingredient that inspired viewers engagement.

Consumer-Generated Content material

One of the crucial fashionable makes use of for Fb Tales is user-generated content material (UGC). UGC gives what’s generally known as social proof, a psychological phenomenon the place we are inclined to look to others for steerage on what to do.

Adjourn TeaHouse facebook story example

Adjourn Teahouse leverages UGC to indicate the varied methods wherein customers use its merchandise. Due to the Fb Tales repost characteristic, the model can fill its Tales with content material already created by others, saving each money and time.

One factor to notice is that as a result of Fb now owns Instagram, you possibly can repost one other consumer’s Instagram content material to your Fb Tales – one thing that is not accessible between different social media platforms.

The model Curls makes use of this identical strategy to advertise its merchandise.

Curls Facebook Story Example

What model would not love free promotion? This sort of UGC helps manufacturers achieve credibility and earn new prospects.

Direct to Web site Site visitors

Have an article in your web site you need your Fb followers to learn? Reap the benefits of the “‘See Extra” characteristic on Fb Tales. Blavity facebook stories exampleBlavity, a information and media firm, typically makes use of this characteristic to steer Fb customers to its weblog posts.

Whereas this model principally directs visitors to its weblog posts, companies can use this characteristic to steer their followers to touchdown pages, product pages, or some other webpage.

What’s nice about this device is that it makes it simple for customers to navigate to different channels from the model with out ever leaving the Fb platform.


For those who’re internet hosting a giveaway, you may probably create a Fb submit in order that customers can entry it past the 24-hour window. Nevertheless, it is vital to advertise the giveaway on different channels to provide it extra visibility.

Blk & Bold facebook stories exampleNotice how beverage firm BLK & Bold promoted its giveaway on Fb Tales. As a substitute of posting all the giveaway particulars, like the foundations and eligibility necessities, the model highlighted what its viewers is most excited most: the giveaway itself.

In case your giveaway is hosted on one other social media platform – say Instagram or Twitter – you possibly can nonetheless put it on the market in your Fb Story and use the “See Extra” characteristic.

There is no proper or mistaken option to submit on Fb Tales. It is all about discovering what tales resonate finest along with your viewers.

Each Story you submit is a chance to attach along with your viewers and study extra about them.

Whereas a few of these methods could not work on your model, they’re value attempting out. As a result of even tales that do not carry out effectively provide you with as a lot perception as people who do.

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