Facebook Ads Trends for 2021 for Better Returns on Ad Spend

Wish to know the newest Fb and Instagram ad tendencies to maximise your outcomes? Questioning how your future ad campaigns ought to change?

On this article, you’ll uncover 5 tendencies that can influence Fb ad ends in 2021. Discover ways to regulate the grammar, copy size, and inventive of your Fb advertisements for higher efficiency within the coming yr.

Facebook Ads Trends for 2021 for Better Returns on Ad Spend by Tara Zirker on Social Media Examiner.

To discover 5 Fb ad tendencies for 2021, learn the article beneath for an easy-to-follow walkthrough or watch this video:

#1: Type Fb Adverts to Information Feed Posts

Whereas I’m going to share some very particular ways for Fb advertisements, this primary development is extra of a big-picture one. Whenever you run Fb ad campaigns, at all times think about modeling your ad content material to what individuals sometimes see within the information feed.

The perfect advertisements I’ve come throughout—and people I’ve run for my enterprise—match the information feed when it comes to copy and imagery, making the advertisements really feel extra like natural posts. The advertisements mix in with the opposite feed content material so persons are extra prone to cease scrolling and skim them.

And when you need your advertisements to match the information feed, they need to additionally stand out. The remainder of this text explores some methods that can make it easier to do this.

#2: Chill out Your Grammar

Many advertisers use stuffy language of their advertisements, so one Fb ad development it’s possible you’ll wish to attempt is loosening up your grammar. Do not forget that Fb is an informal platform so much less formal ad copy is okay.

In case your goal demographic is of their 20s or 30s, for instance, take into consideration how they write once they textual content their mates and attempt to match that model. It’s a enjoyable experiment and typically it really works very well. For example, individuals of their 20s have a tendency to make use of sentence fragments of their texts and don’t use a whole lot of punctuation. In case your Fb ad copy displays their texting model, you may see your outcomes enhance.


After all, if it might really feel too off-brand to defy the essential guidelines of grammar or drop punctuation, don’t do it. Nonetheless, in case your model has a extra informal vibe, attempt experimenting with this method.

#3: Use Shorter Video Artistic

I do know I sound like a damaged report once I say that every one advertising and marketing is shifting towards video nevertheless it’s true. The second you convey movement into your Fb advertisements, individuals listen.

Whenever you create video, preserve these two factors in thoughts.

First, don’t overthink manufacturing high quality. The movies you create on your Fb advertisements don’t have to have a excessive manufacturing worth and appear to be a industrial you could possibly air on TV. In actual fact, movies taken together with your smartphone will be super-effective as a result of they’ll extra intently mimic the content material individuals sometimes see within the feed. The important thing to video is providing high-value content material.

Second, preserve your movies quick. Typically, companies are intimidated by the prospect of making video, pondering they want a 3-minute or longer scripted video that’s polished {and professional}. One strategy to make the method simpler is to easily create shorter movies. Chances are you’ll be shocked at how a lot content material you possibly can match right into a 20- or 30-second video and the way efficient it may be in your advertisements.

Learn this text to learn to use quick video to show prospects into clients.

#4: Use Informal Imagery

I can’t discuss video with out additionally speaking in regards to the static imagery you utilize in your Fb advertisements. As with video, your static photos don’t should appear to be they have been taken at knowledgeable shoot. What usually works greatest on Fb and Instagram are photos that really feel extra genuine and informal.

For example, the picture used on this Shutterfly ad seems like one thing you may see out of your family and friends within the information feed.


I like to recommend that you simply give attention to enjoyable your ad imagery only a smidge and see what sort of influence that has.

#5: Take a look at Completely different Fb Ad Copy Lengths

For this development, I wish to debunk the thought of a “golden size” of Fb ad copy—a magic variety of characters or sentences that can get you the outcomes you’re after. The reality is that you simply at all times wish to take a look at your ad copy size to seek out out what performs greatest together with your viewers. Experimenting with completely different lengths is the place you get forward—or fall behind—as an advertiser.

I like to recommend testing a brief model of your copy that’s one to 2 sentences; one thing that’s quick and snappy.


Additionally take a look at a medium copy size of three to 4 sentences.


And eventually, take a look at an extended model of your copy. It might be a few paragraphs or extra—so long as it takes to inform the story.


Learn this text to study learn to write Fb ad copy that improves your conversions.

Bonus: Experiment With Emojis and Reels-Like Content material in Your Fb Adverts

I even have two enjoyable ways it’s possible you’ll wish to attempt together with your Fb and Instagram advertisements.

The primary is utilizing emojis. My enterprise has had a whole lot of success with incorporating emojis into our ad copy and pictures (every now and then). Don’t be afraid to go wild with emojis and see what your viewers likes. You is likely to be shocked to seek out that they completely love emojis and possibly even specific ones out of your model.

Additionally attempt experimenting with Instagram Reels–model content material in your Instagram story advertisements. This kind of shorter video content material is extra dynamic and enjoyable and it’s going to be the following massive development in ad creation in 2021.

Learn this text to learn to create Instagram reels for enterprise.


Fb promoting greatest practices are altering and staying on prime of those tendencies will get you a greater return in your ad spend in 2021. These embrace matching your Fb advertisements to typical information feed posts, writing extra casual ad copy, utilizing quick video, selecting extra genuine photos, and testing completely different ad copy lengths. As well as, attempt experimenting with emojis and Reels-like content material to see in case your viewers is receptive to them.

What do you suppose? Which of those ways will you attempt in your individual Fb promoting within the coming yr? Share your ideas within the feedback beneath.

Extra articles on Fb advertisements:

  • Uncover find out how to funds your Fb ad spend based mostly in your income purpose and distribute your funds to satisfy that purpose.
  • Discover ways to write Fb advertisements that cut back the barrier to buy.
  • Learn how to create 4 Fb customized audiences that convert.

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