Need to run a Fb giveaway that draws leads, not prize-hunters? Searching for a great plan?
On this article, you’ll learn to craft a contest that serves your corporation objectives. You’ll additionally discover recommendation to develop Fb advertisements to your marketing campaign and how one can nurture prospects via the client journey after the competition ends.
To learn to plan a Fb contest that delivers certified leads and new clients, learn the article beneath for an easy-to-follow walkthrough or watch this video:
#1: Resolve What to Supply in Your Giveaway
Earlier than you get began with a Fb giveaway or contest, you have to perceive your objectives (which may merely be to develop your e-mail listing) and resolve what your provide shall be.
The provide is a vital think about getting somebody to behave now, choose in, register, join a name or appointment, or just purchase what you’re presenting to them after they register. Upon getting a transparent image of the give you’ll be selling, you possibly can start planning your contest.
Begin by selecting the prize you’ll give away. The prize ought to tie on to your provide. You need the individuals who register to truly want what you’re promoting so once they’re introduced with the provide, it is smart for them to purchase.
To visualise this, when you give away AirPods however your corporation sells horse tools, that prize could entice individuals to enter who aren’t a great match for what you’re promoting. It’s potential you’ll get just a few individuals who personal horses and want horse tools however probably they’re not going to be your supreme viewers.
You need the prize to establish the necessity to your services or products. For the horse tools enterprise, you may give away a saddle—if individuals enter the competition, it means they want your product. In the event that they want a saddle, they’re your supreme buyer as a result of they nearly actually personal a horse.
After all, it’s nice to offer away particular bonuses to purchasers (similar to AirPods) as a thank-you however not as a contest prize.
#2: Set a Fb Contest Timeline
Subsequent, resolve how lengthy your Fb contest will run. That is one other crucial ingredient of your contest.
For those who give away one thing that you simply promote however your contest is just too lengthy individuals may wait to purchase till they see whether or not they win the competition. You don’t need that to occur. As a substitute, you need to plant the seed of need by getting them excited concerning the contest and the prospect of successful. And whereas they’re in that way of thinking, you’ll nonetheless be capable of promote that final services or products in the event that they don’t find yourself successful.
One possibility to think about is operating a month-to-month Fb contest, which is what I did not too long ago for a housecleaning enterprise. They needed individuals to enroll again and again.
By structuring the giveaway as a month-to-month Fb contest, the shorter timeframe gives a number of advantages.
When somebody enters a contest for a free month of housecleaning, you recognize that particular person wants somebody to wash their home. In the event that they don’t win, that thought is contemporary of their thoughts.
One other profit is you could choose 12 winners (one monthly) making extra individuals comfortable. Hopefully, they’ll change into purchasers for all times as a result of they only obtained a free month of housecleaning from you.
Holding month-to-month contests additionally provides e-mail subscribers a motive to remain in your listing. When individuals join a contest, they’ll usually unsubscribe in the event that they don’t win. To assist stop that from occurring, let your subscribers know that you simply’ll be internet hosting a Fb contest every month, and in the event that they keep in your listing, they’ll get direct entry to it—changing into the winner subsequent month.
#3: Resolve How Folks Will Signal Up for Your Fb Contest
When you’ve chosen a prize and a timeline to your Fb contest, you have to resolve the place individuals will join your contest. Will it’s a funnel, kind, or Fb Messenger movement? These are your choices.
Many companies run contests the place they ask individuals to remark or just like the web page, and a few even ask entrants to share the competition or tag three buddies.
It’s nice to get extra publicity when individuals share your contest with their buddies however in the end probably the most beneficial asset your corporation owns is your listing. That listing can go together with you wherever you go. For those who go away or get kicked off Fb sooner or later, you possibly can market to your listing via e-mail and add the listing to a different platform as a customized viewers. So that you don’t want that engagement; your advertisements (which we’ll speak about subsequent) are going to get engagement.
You additionally want to consider what data to gather from contest individuals and the way you’ll comply with up with them. Some companies really name individuals who enter their contest.
The cool factor about Fb contests is you could ask for fairly a bit of non-public data in case your prize is efficacious. It’s not like a standard lead magnet the place you solely ask individuals for his or her e-mail and possibly their cellphone quantity. If individuals need the prize you’re providing, you will get their title, e-mail, cellphone quantity, handle, and the rationale they need to enter. If your corporation is searching for a excessive quantity of leads to your staff to name, this may be an effective way to do it.
You additionally need to give individuals the choice to enroll in your core provide as quickly as they register. You don’t need to simply say, “Thanks, we’ll let you recognize when you win” after they enter.
As an illustration, for the cleansing service contest, you would say one thing like this:
“Thanks a lot for signing up for a free month of housecleaning. For those who simply signed up, that in all probability means you’re uninterested in cleansing your home, don’t have sufficient time, or just don’t need to do it anymore. We hope that you simply win the competition, however when you join our preliminary shopper provide proper now, you’ll get 50% off your first deep clear. If you find yourself successful the competition, you’ll nonetheless get that prize.”
You’re letting individuals know that coming into the competition is an indication they want your corporation’s assist. Give them a motive to go additional and pay you proper then and there. If the services or products is one thing you promote straight on-line, enable them to buy. If it’s one thing for which they should schedule a name or an appointment, allow them to schedule. For those who’re utilizing one thing like a Fb lead kind, reference that provide on the final web page.
Learn this text to study extra about how one can optimize Fb lead types.
#4: Promote Your Fb Contest
When you’ve mapped out your Fb contest and the way individuals will enter, you have to encourage individuals to enroll. Contests are simple to advertise as a result of when you have a great prize and an viewers of people that really need that prize, you don’t have to create advanced Fb advertisements.
You may merely create a set of graphics clearly exhibiting this can be a contest or giveaway. I encourage you to make the photographs vivid and enjoyable. It’s additionally useful to model the title of the competition so individuals see it time and again and can keep in mind it.
The ad copy for selling a Fb contest ought to be quick and candy. In case your contest is advanced, you may want to offer some extra particulars. You don’t must undergo your detailed phrases of service for the competition so long as you’ve got a hyperlink to that data in your web site, touchdown web page, kind, or Messenger registration movement.
Keep away from together with particular contest dates in your advertisements if potential. It’s higher so as to add the date in your touchdown web page or in your follow-up messages. If it’s a month-to-month contest, you would simply say you’ll select a winner on the finish of the month. You don’t have to offer a particular date.
Professional Tip: If you wish to take your promotion up a notch, promote your Fb contest to your current e-mail listing. Why would you need to try this if the purpose is to develop your listing? For those who’re like most companies, your e-mail listing will not be leveraged to its full capability. Your Fb contest is another excuse to succeed in out and re-engage subscribers and inform them about your new provide.
#5: Comply with Up With Fb Contest Members
After individuals join your contest, you’ll ship out emails and textual content messages—first to verify their entry and second to advertise the brand new provide once more. Don’t do that an excessive amount of main as much as when the winner is introduced however you possibly can have content material or value-focused emails the place you discuss concerning the new provide. It simply shouldn’t be the only real focus of these messages.
Once you announce the Fb contest winner, you’ve got another excuse to succeed in out to individuals. Clearly, the winner shall be excited. Those that don’t win can get a comfort prize which could possibly be your new provide. This provide doesn’t must be totally different from the sooner one; it simply must be phrased otherwise.
From right here, you need to proceed to market to those individuals. In case you have a month-to-month Fb contest, you’ll have these identical alternatives each month. Even when you don’t do a month-to-month contest, proceed to offer worth to those prospects and promote your gives and also you’ll get extra gross sales alongside the best way.
Lengthy-term follow-up is vital. Folks usually want time to make choices on purchases. It doesn’t essentially matter if the services or products is costly or cheap. Timing is a significant factor for lots of people. So be constant in your follow-up and don’t do one Fb contest that succeeds and by no means do one other. There isn’t any restrict to what number of you are able to do.
Associate With Different Companies for a Fb Contest
To succeed in a wider viewers along with your Fb contest, take into account partnering with different companies—native or on-line. The companies you attain out to don’t must do the identical factor that your corporation does—simply serve the appropriate sort of buyer.
Begin by creating a listing of the companies you’d wish to work with. Then resolve what number of (when you have a restrict) you’d like to incorporate on this marketing campaign. You may associate with just a few companies this month and some subsequent month. You don’t have to stay with the identical companions eternally.
For those who associate with companies that serve the identical sort of viewers, ask these companies to contribute a prize to the competition. They don’t must contribute a lot time since you’re establishing the advertisements and the whole marketing campaign. They’re simply gifting away a prize and sending some emails.
I like to recommend offering them with the emails they need to ship to their listing. After they ship these emails, you’re reaching their viewers without spending a dime. Their viewers will now join your contest and get in your e-mail listing and hopefully you’ll make some gross sales as a result of they’re the appropriate sort of individuals.
Be sure you tag the companies you associate with in each Fb publish and ad concerning the contest. They’ll probably share the competition with their very own viewers as a result of they need to get the advantages. This can increase your attain for gratis and make your contest prize that rather more thrilling.
Fb contests and giveaways could be the most effective gives to your viewers, however to draw the appropriate leads you have to design a contest to serve your corporation objectives. One essential resolution is the prize you’ll give away. It ought to establish the necessity to your product so once you current your provide, it is smart for them to purchase. And after the competition ends, be sure to comply with up with prospects via the client journey.
What do you assume? Will you attempt operating a Fb contest for your corporation? Share your ideas within the feedback beneath.
Extra articles on Fb advertising and marketing:
- Uncover a method to develop an engaged, native Fb viewers for your corporation.
- Learn how to develop your e-mail listing with Fb advertisements.
- Discover ways to create a store on Fb.