Using Facebook Ads Manager to Analyze Your Ad Performance

Need a simple solution to analyze your Fb adverts? Questioning how you can customise the metrics you see in Fb Adverts Supervisor?

On this article, you’ll uncover how you can create a customized report structure in Fb Adverts Supervisor. You’ll learn to add, delete, and set up Fb Adverts Supervisor columns to point out the info that issues most to you and how you can save your report for fast entry sooner or later.

Using Facebook Ads Manager to Analyze Your Ad Performance by Allie Bloyd on Social Media Examiner.

To learn to analyze your Fb advert efficiency in Adverts Supervisor, learn the article beneath for an easy-to-follow walkthrough or watch this video:

#1: Set Up a Customized Report Format in Fb Adverts Supervisor

While you log into Facebook Ads Manager, you’ll discover that the column structure is ready to Efficiency by default. Many Fb advertisers don’t know that there are different layouts they’ll select from comparable to Set Up, Supply, Video Engagement, and Offline Conversions, amongst others.

I don’t discover any of those layouts to be nice choices. As a substitute, I recommend creating your individual customized set of knowledge so you may see the Fb advert metrics you care about.

To arrange a customized report, click on the Efficiency drop-down menu and choose Customise Columns.


When the Customise Columns window opens, you’ll see all the columns for the Efficiency report structure on the correct. Fb helps you to add, delete, or rearrange these columns so your Fb adverts knowledge is organized the best way you need.


For instance, you would possibly select to put your complete variety of clicks, value per click on, and click-through fee (CTR) subsequent to one another within the report so that you don’t should hop forwards and backwards to see all the knowledge.

You’ll need to undergo these Fb advert metrics one after the other and customise the columns in response to your preferences.

For example, these are the columns I opted to delete from my customized report:

  • Advert set title
  • Bid technique (I all the time use the same funds technique so I don’t want this knowledge in my report)
  • Final important edit
  • Ends
  • Schedule (In case you don’t set schedules in your adverts—comparable to the times of the week or occasions of the day—you don’t want this metric in your reporting.)

I then organized the remaining 16 columns as follows:

  • Marketing campaign Identify
  • Supply
  • Finances
  • Quantity Spent
  • Outcomes
  • Price per End result
  • Attain
  • Frequency
  • Distinctive Hyperlink Clicks
  • Hyperlink Clicks
  • Touchdown Web page Views
  • Price per Touchdown Web page View
  • Impressions
  • High quality Rating
  • Engagement Charge Rating
  • Conversion Charge Rating

As you customise your individual report, you’ll probably take away a variety of the default choices after which group the info in a method that makes probably the most sense to you.

#2: Add Engagement Knowledge Columns to Your Customized Report in Fb Adverts Supervisor

The following step is to contemplate the info you need to add to your customized report. So as to add a metric, merely choose the checkbox for that metric from the checklist in the midst of the window. Your chosen metric will then seem within the checklist of columns on the correct.


Add all the Fb advert engagement metrics you need to observe to your customized report. To seek out particular related metrics, you may both scroll by way of the checklist or use the search field on the high.

Listed below are the metrics I added to my customized report:

  • CTR (All)
  • Price per Submit Engagement
  • Price per ThruPlay
  • Submit Feedback
  • Submit Shares
  • Price per Submit Engagement (CPE)
  • Video Performs at 25%, 50%, 75%, and 95%
  • Video Common Play Time
  • CTR (Hyperlink Click on-Via Charge)
  • CPC (Price per Hyperlink Click on)

Be aware that I added CTR (Hyperlink Click on-Via Charge) as a result of my CTR can be for all the clicks, together with somebody clicking the Learn Extra button to learn the remainder of my advert copy or clicking on my picture to get a greater look. Simply be sure you choose the correct CTR.

In case you’re utilizing Messenger aims, you’ll additionally need to add New Messaging Connections, Price per New Messaging Connection, and Price per Messaging Conversations Began to your dashboard.

#3: Add Conversions Knowledge Columns for Customary Occasions in Fb Adverts Supervisor

Subsequent up is customary occasions, which is crucial group of Fb advert metrics. Customary occasions assist you perceive what actions persons are taking in your web site. They’re essential to understanding your return on funding.

You’ll most likely add a variety of occasions to your customized report however the ones I exploit primarily are Registrations Accomplished, Functions Submitted, and Appointments Scheduled. I chosen each the Whole and Price checkboxes for every of them.


To arrange occasions, go to the Occasions Supervisor part in Fb Enterprise Supervisor. From right here, you employ the Occasion Setup device. You simply plug in your URL and resolve what you need to observe to put in that occasion.

#4: Save and Edit Your Customized Report Format in Fb Adverts Supervisor

When you’ve chosen and organized the columns you need to embody in your Fb customized report structure, the final step is to save lots of your report.

Within the lower-left nook of the window, choose the Save as Preset checkbox and sort in a reputation in your report. While you’re performed, click on Apply to see your knowledge on this new reporting view.


Now Adverts Supervisor will present the Fb knowledge you need to see within the order by which you need see it. Underneath Columns, the title of your new dashboard will seem.


If that you must replace your customized report sooner or later, return to Customise Columns, make your modifications, and click on Save as Preset once more to overwrite your unique settings.


Many companies that put money into Fb promoting do not know which adverts are working and which aren’t, or don’t know how you can observe their return on funding. Making a customized report structure in Adverts Supervisor helps you to give attention to the Fb advert knowledge that issues most to what you are promoting.

It’s additionally vital that you simply set up the suitable occasions on key pages in your web site. If these occasions don’t exist, you gained’t have the ability to observe something from the previous however you’ll have the ability to observe every little thing transferring ahead. That’s crucial to make sure you’re spending cash on the adverts that work finest.

What do you suppose? Are you impressed to create your individual customized report structure in Fb Adverts Supervisor? Share your ideas within the feedback beneath.

Extra articles on Fb adverts:

  • Learn the way to regulate the grammar, copy size, and inventive of your Fb adverts for higher efficiency.
  • Uncover a number of the greatest errors entrepreneurs make when managing their adverts on Fb and how you can appropriate them.
  • Discover ways to funds your Fb advert spend primarily based in your income objective.

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