When individuals arrive at your Fb Web page, the place do you assume they first look?
I will offer you some hints. It is a visible piece of content material that sits on the prime of your Web page. Its dimensions are 820 pixels large by 312 pixels tall. It takes up nearly 1 / 4 of the display screen on most desktop browsers.
Generally referred to as your Fb banner, this graphic is among the most noticeable components of your Web page. It is due to this fact essential that you simply comply with Fb cowl picture finest practices and optimize your cowl picture for the best dimensions.
Fb Cowl Picture Dimension
Fb cowl pictures are 820 pixels large and 312 pixels tall for desktop, and 640 pixels large by 360 pixels tall for cellular. In case your uploaded picture is smaller than these dimensions, Fb will stretch it to suit, making it look blurry.
A canopy picture can take your Fb Enterprise Web page to the following degree. Whether or not you are utilizing Fb to generate leads, shut your subsequent sale, or create a buyer neighborhood, understanding the way to make and optimize your cowl picture is essential. And when you think about the Fb cowl picture dimensions above, it may be powerful to steadiness creativity with the necessities of the platform.
As you possibly can see from the determine above, there’s a variety of house you can threat reducing off of your last cowl picture design relying on the place your viewers is viewing the web page — cellular or desktop.
Due to this fact, it is best to focus the brunt of your content material in that inexperienced house, the place everybody can see your cowl picture whatever the system they’re utilizing.
Need assistance getting began? Beneath, you may discover Fb cowl picture templates, and simply as many finest practices to information you when designing your model’s banner art work. On the backside of this submit, learn how to show your cowl picture into a canopy video, and take a look at just a few examples to see what others have achieved.
Fb Cowl Picture Greatest Practices
1. Do abide by Fb’s cowl picture pointers.
It looks like a no brainer, however obeying Facebook’s cover photo guidelines is essential to your Fb Web page present within the first place. I would extremely counsel studying by the full Page Guidelines, however listed here are just a few necessary issues to remember in your Fb banner:
- Your cowl is public.
- Covers cannot be misleading, deceptive, or infringe on anybody else’s copyright.
- You may’t encourage individuals to add your cowl to their private timelines.
For those who get caught violating the above phrases, Fb might take motion towards your Web page. And whereas Fb would not explicitly say what is going to occur if you happen to violate their cowl picture pointers, it is in all probability not sensible to get your Fb Web page taken down over a canopy picture infraction, so learn the rules in full and cling to them.
2. Do ensure that your Fb cowl picture measurement is true.
As acknowledged initially of this text, one of the best Fb banner measurement is 820 pixels large by 312 pixels tall for computer systems, and 640 pixels large by 360 pixels tall on cellular gadgets.
You do not need to spend all this time designing a canopy picture solely to have it look bizarre whenever you add it to Fb.
For those who add a picture smaller than these dimensions, Fb will stretch it to suit the best measurement, so long as it is not less than 399 pixels large and 150 pixels tall.
If you’d like a no-hassle method to ensure your cowl pictures are the best measurement, obtain our pre-sized template for Fb cowl pictures.
Featured Useful resource: Facebook Cover Photo Templates
3. Don’t fret in regards to the previous ‘20% textual content’ rule, however nonetheless attempt to keep visible.
Back in 2013, Fb eliminated any reference to the 20% rule on textual content in cowl pictures … however that does not imply it is best to go wild with utilizing textual content in your design. The earlier rule mentioned that solely 20% of your cowl picture may very well be textual content. Personally, I assumed that was method too restrictive for entrepreneurs, however the sentiment behind the rule was an excellent one.
If you are going to use textual content in your cowl picture, maintain that textual content concise. Your picture might be far more informative and interesting. You may see how we have tried to strike that steadiness on HubSpot’s Facebook Page under.
Need to see how HubSpot makes use of Fb? Like our Facebook Page here.
4. Do give your cowl picture a focus and colours that match your model.
Consider your cowl picture because the portion of your Web page that is “above the fold.” If it is distracting or complicated, individuals might be extra more likely to click on off the Web page.
Most of the finest Fb cowl pictures embrace a centerpiece to focus guests’ consideration, together with a colour scheme that aligns with the remainder of their model. Keep in mind, your social media accounts are extensions of your online business, and may give that impression to guests instantly.
Additionally they use damaging white (i.e., empty) house as a bonus to make the topic, the copy, and the weather distinctive to Fb (just like the CTA button on Fb enterprise Pages) stand out much more.
This is an instance from The New York Times:
And one from social media administration platform Sprout Social:
5. Do not attempt to mix the contents of your cowl picture along with your profile image.
With some intelligent design tweaks, you used to have the ability to manipulate your profile image and canopy picture so they seem as in the event that they’re two components of the identical canvas.
One in all Paris’ previous cowl pictures is a good instance of this:
You may nonetheless do that in your private profile, however Fb not units up Enterprise Pages this fashion.
Now, as proven within the examples earlier on this article, the profile image is totally separate from the duvet picture.
We admire your creativity, however do not put together your design this fashion if you have not but launched a Enterprise Web page.
6. Do draw consideration to the motion buttons on the underside proper.
You would possibly’ve seen in just a few of the duvet picture examples above that their major call-to-action (CTA) buttons had been totally different. HubSpot’s says “Ship Message,” whereas Sprout Social’s says “Signal Up.”
Relying on your online business, you possibly can launch a Web page on Fb with a singular CTA button to the underside proper of your cowl picture. Take this button into consideration when designing your cowl picture, and make it clear within the picture that it is a customer’s subsequent step.
LinkedIn Learning does this in a delicate method under, inserting the graphic of a person on a laptop computer over the “Signal Up” button, drawing your eye to that call-to-action.
Word: Whereas it’d look like a good suggestion so as to add directional cues like an arrow to get individuals to click on on the CTA buttons, word that these CTA buttons do not seem the identical method on the cellular app. In different phrases, it could be complicated to cellular customers if you happen to straight combine the duvet picture design with the buttons.
I will present you ways Enterprise Pages look on cellular gadgets in only a minute.
7. Do right-align the objects in your cowl picture.
Since your profile image is on the left, you need to add some steadiness to your Fb cowl picture design by having the main focus of the picture be on the best.
Check out these cowl pictures. Which one seems extra aesthetically pleasing?
Does not the right-aligned cowl picture look higher? In Samsung’s new cowl picture, the largest design components (the profile image, the textual content, and the 2 telephones) are evenly spaced. In Samsung’s previous cowl picture, your consideration goes instantly to the left facet of the web page, fully lacking the title of the product on the upper-right facet.
Not solely is including steadiness an important component of design, however it additionally permits in your cowl pictures to be extra visually efficient on cellular. Which brings me to my subsequent level …
8. Do maintain cellular customers in thoughts.
Statista experiences that 98.3% of Fb’s consumer base accesses the social community from cellular gadgets like smartphones and tablets. That is large — and it is precisely why it is so necessary to maintain cellular customers top-of-mind when designing your Fb cowl picture.
On cellular, a a lot bigger portion of your cowl picture is blocked out. The best facet is often minimize out completely.
Let’s check out a real-life instance. Beneath, take a look at what Cisco’s Facebook Page seems like in a desktop browser versus on Fb’s cellular app.
Whereas your cowl picture shows at 820 pixels large by 312 pixels tall on desktop, it shows solely 640 pixels large by 360 pixels tall on smartphones. Take a look at this Facebook help document for extra info.
It’s necessary to notice that the textual content in Cisco’s cowl picture is totally minimize off. Whereas it seems finest to right-align your visible components, watch out to not put necessary content material to this point to the best that it will get minimize off on cellular.
9. Do embrace a shortened hyperlink in your cowl picture description that aligns along with your web page CTA.
If you wish to use your cowl picture to help a Web page CTA, ensure that your cowl picture description additionally features a textual content CTA and hyperlink to the identical supply. This manner, any time individuals view your cowl picture straight, they’ll entry the hyperlink.
This is this follow in motion on the Adobe Creative Cloud Facebook Page:
Be sure to shorten your hyperlinks and add UTM codes so you possibly can observe clicks on them. Shortening and monitoring options can be found in Advertising and marketing Hub and in instruments like bitly.
(If you wish to be taught extra about the way to write efficient call-to-action copy in your cowl picture description, click on right here to obtain our free e book on creating compelling CTAs.)
10. Do pin a associated submit proper under your Fb cowl picture.
Have you ever ever “pinned” a submit to your Fb Web page’s Timeline? Mainly, pinning a submit lets you spotlight a typical Fb submit on the highest of your Timeline for seven days. It is signified by a “PINNED POST” title on the highest proper of the submit, like on Behance’s Page under:
How does this relate to optimizing your Fb cowl picture? Nicely, if you happen to’re spending time aligning your Fb Web page CTA, your cowl picture design, and your cowl picture description copy, you also needs to ensure that to submit about the identical factor on to your web page, and pin that submit to the highest of your Timeline.
That method, you are giving individuals one very clear call-to-action once they arrive to your web page (albeit in a number of totally different places) — which ought to assist conversions.
To pin a Fb submit: Merely publish the submit to Fb, then click on the three dots on the highest proper nook of the submit and select “Pin to Prime of Web page.”
11. Do contemplate publishing a Fb cowl video.
You learn that proper. Fb Enterprise Pages now have the choice so as to add a video in lieu of a static cowl picture, supplied they meet sure necessities.
Let’s go over how you are able to do that.
Post a Facebook cover video by first saving a video file at 820 pixels large by 312 pixels tall to your desktop.
Subsequent, add that video to your Web page’s video library.
Fb will solely allow you to select a video that matches its dimension necessities. The platform at present helps cowl movies which might be between 20 and 90 seconds lengthy, and a minimal of 820 pixels large by 312 pixels tall. The utmost (and really helpful) measurement is 820 by 462 pixels with a video decision of 1080p.
After importing the video, click on “Edit” on the backside proper of your cowl picture, and choose “Select from Movies.”
Decide the video you’ve simply uploaded and reposition it in order that it focuses on the component you’d like to focus on.
Once you click on “Subsequent,” you may be requested to pick out from 10 thumbnails in your video. Select the one which works finest.
Understand that Fb cowl movies play on a loop — as soon as it ends, it mechanically begins over if the viewer continues to be in your Fb web page. With that in thoughts, ensure that no matter you submit is nice if seen greater than as soon as. Excessive, action-packed movies would possibly seem exhausting when performed again and again.
Fb Cowl Video Examples
Cowl movies are a terrific choice for the video-inclined, and types throughout quite a few industries have already taken benefit of it to carry their guests’ consideration.
Listed below are some nice cowl movies to encourage you.
REI sells outside tools for actions like tenting, mountain climbing, working, boating, and biking. The corporate’s delicate cowl video displays its merchandise, multi functional peaceable time lapse of the surroundings it is aware of its viewers craves.
Nokia desires to be in all places its customers are — whether or not they’re paddle-boarding, scuba diving, skateboarding, or working. Its Fb cowl video embodies its core buyer in a visually pleasing method.
When your publication modifications as quick because the information cycle, it may be laborious to maintain your readers targeted on the tales you are feeling deserve further consideration. WIRED Journal makes use of its Fb cowl video for simply this objective, as proven within the instance under.
Alright, perhaps we’re biased, however our sensible inventive group crushed it with the video under, made for HubSpot Academy. Generally, animation is one of the simplest ways to seize the essence of your model.
Subsequent, let’s have a look at some examples of what Fb cowl movies appear like whenever you’re logged into the platform.
Black Lady Sunscreen
Black Lady Sunscreen makes us really feel all the nice issues with its Fb cowl video. In it, the model exhibits its prospects having fun with the solar, making us want that summer season had been right here (or that it might final eternally).
Grammarly is a instrument for error-checking articles, emails, and every other written paperwork. The corporate’s delicate cowl video displays how easy its prospects’ writing might be after they run it by the Grammarly program.
The Sip is a Black-run and woman-owned Fb neighborhood devoted to selling self-care and social consciousness. The model makes use of a video to current the subjects that they cowl of their platform, which invitations customers to remain on the web page and interact.
Sprout Social permits manufacturers to handle their social media profiles in a single platform. Its Fb cowl video exhibits 4 totally different bubbles that signify the writing, posting, reporting, and analyzing of social media posts in a single field. On this method, Sprout Social exhibits precisely how its instrument works.
This woman-owned nail care model makes use of its cowl video to indicate how prospects really feel as soon as they step right into a Sundays salon — or put on Sundays nail polish.
ComicBook.com is a information web site masking all the pieces that’s associated to films, exhibits, and popular culture. In its Fb cowl video, it offers viewers a style of the subjects, films, and actors the publication covers every day.
Stasher appeals to eco-conscious patrons with a enjoyable, animated Fb cowl video that shares how your buy impacts the planet.
As you possibly can see from these examples, your video ought to be simply so simple as a canopy picture. Understand that the identical pointers outlined in finest follow #1 apply to cowl movies as effectively.
Fb Cowl Picture Sizes that Work for Your Enterprise
Selecting the best cowl measurement in your Fb Web page could seem easy, however it might have a huge effect on customers and prospects visiting your Web page. An ill-fitting cowl picture or video can look unprofessional and provides the fallacious impression in regards to the high quality of your services or products. With the guidelines I’ve shared, you’ll you should definitely select a Fb cowl picture that embodies your model, conveys high quality, and engages customers on the platform.
Editor’s word: This submit was initially printed in July 2020 and has been up to date for comprehensiveness.