The Ultimate Guide to Instagram Hashtags for 2021

Instagram hashtags are highly effective. 

They can assist your posts attain a audience, entice followers in your area of interest, enhance engagement, and develop a extra optimistic and recognizable model picture.

This is the factor, although: with nice energy comes nice accountability (#spiderman).

Download Now: How to Use Instagram for Business

Hashtags can skyrocket your online business to new heights, but when used too ceaselessly or and not using a clear technique in thoughts, they develop into pointless and inefficient.

Whereas it may be arduous to decide on the appropriate hashtags on Instagram, you don’t must guess. Except for this text, we’ve put collectively an ultimate course on using Instagram for marketing. On this course, we’ll train you to not simply entice followers, however to draw the appropriate followers.

First, let’s go over Instagram hashtags particularly — and why they’re so essential to your Instagram advertising technique. We’ll cowl the next subjects: 

Why are hashtags essential?

Hashtags are basically Instagram’s sorting course of. With around 95 million photos posted on Instagram day by day, it is troublesome for Instagram to effectively ship the appropriate content material to the appropriate folks. Hashtags assist your put up get found by viewers most concerned about seeing it.

Krystal Gillespie, HubSpot’s Social Media Neighborhood Supervisor, explains the significance of hashtags this manner: “Hashtags are like a funnel. As an illustration, #advertising is extremely broad and attracts all forms of posts. We have discovered #digitalmarketing or #marketingmotivation provides us a extra particular, focused attain. The viewers looking for these hashtags are additionally attempting to slim their search to what we provide associated to advertising, so we’re really reaching extra of the appropriate folks.”

Basically, hashtags are a greater option to categorize your posts. They aid you attain a audience, and extra importantly, they assist your audience discover you. These customers usually tend to have interaction along with your put up as a result of it’s precisely what they had been in search of.

Forms of Instagram Hashtags 

Hashtags are extremely versatile little items of textual content. They will construct a neighborhood, make your account extra seen, or just entice like-minded people to your account. 

Earlier than selecting a bunch of hashtags to your posts, check out the most typical ones you should utilize and their categorizations.

Greatest Instagram Hashtags for Corporations

Whether or not you’re a social media supervisor at an organization, an proprietor of a small enterprise, or a sole proprietor, you should utilize the next hashtags to get extra visibility on Instagram. 

    • Services or products hashtags. Corporations use product hashtags for posts associated to their product and repair choices. It will often be normal, resembling #hairsalon or #knitwear. 
    • Business area of interest hashtags. These hashtags are used to point the particular work you do and are narrower than your services or products hashtags. Examples embody #blackhairsalon or #handmadeknits. 
    • Branded hashtags. Branded hashtags aid you construct a neighborhood particularly round your model or enterprise. This is usually a slogan. It will also be the identify of a particular product that you simply provide and even your online business identify. 
    • Marketing campaign hashtags. If you happen to’re operating a sponsored advert, you should utilize a novel hashtag to maintain monitor of exercise referring to the marketing campaign. 
  • Consumer-generated content material hashtags. The sort of hashtag is created particularly to your clients. These are completely different from product, branded, and marketing campaign hashtags since you, the corporate, can’t affect what will get posted. Different folks can go to this hashtag to see unfiltered and unsponsored pictures of your product. 
  • Instagram neighborhood hashtags to your business. These hashtags are nice for getting extra visibility amongst different Instagrammers who do what you do. For instance, should you had been a knitter, you may put up in #knittersofinstagram.   

Instagram post with knitted scarf and the instagram hashtag #knittersofinstagram

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  • Occasion or convention hashtags. As an organization or enterprise proprietor, you should utilize these hashtags so as to add to the dialog referring to a particular occasion or business convention.  
  • Cultural motion hashtags. Cultural actions resembling Black Lives Matter, LGBTQ+ Pleasure, and feminism have hashtags on Instagram (#BlackLivesMatter, #Pleasure, and #feminism, respectively). Use these hashtags to uplift voices, share data, and make your organization’s stance clear. 
  • Location hashtags. These are nice to focus on customers in your space. Assume #hairsalonnyc or #atlantabakery. 
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  • Phrase hashtags. Phrase hashtags resembling #writeeveryday and #bebrave can trace at what you do whereas offering inspiration to customers.  

Like people, you can even use each day, acronym, and vacation hashtags to interact in trending conversations. 

High Instagram Hashtags for People

Do you utilize Instagram for private use? Check out the hashtags which are obtainable to you. 

  • Private hashtags. You employ these hashtags particularly in posts associated to you. Assume #me, #selfie, #lovemyself, #trip, and #lovemylife. 
  • Day by day hashtags. Day by day hashtags often have a theme, resembling #workoutwednesday, #throwbackthursday, and #motivationmonday. 
  • Acronym hashtags. Assume #ootd (outfit of the day), #potd (picture of the day), and #tbt. 
  • Vacation hashtags. Use these hashtags for particular holidays resembling #DiaDeLosMuertos or #IndependenceDay to share the way you’re spending time throughout today. 

Like corporations, you can even use phrase, cultural motion, occasion, and placement hashtags. 

Greatest Practices for Utilizing Hashtags on Instagram  

Utilizing hashtags on Instagram is a comparatively easy course of, however you’ll need to adhere to a couple guidelines to get essentially the most out of your hashtagging. 

We’ve compiled greatest practices below the next ceaselessly requested questions. 

What number of hashtags can I take advantage of on instagram? 

Thirty hashtags is the utmost quantity you should utilize. 

The typical is eleven, with half of Instagram accounts utilizing between one and three. You need to use kind of relying in your Instagram advertising objectives. Extra doesn’t essentially imply higher. 

Ought to I add hashtags to each Instagram put up? 

Sure! Completely it’s best to. 

Strive to decide on hashtags which are as slim or as area of interest as attainable. The much less quantity of posts a hashtag has, the extra seemingly you’ll be seen by individuals who observe them. Plus, if the subject material is extremely particular, individuals are extra more likely to have interaction along with your put up. 

All of my posts are comparable. Can I take advantage of the identical hashtags again and again? 

No. Instagram’s algorithm might penalize you for persistently utilizing the identical hashtags, pushing your posts down in order that they don’t present up for these tags. 

Much more, they might even ban your account, as a result of utilizing equivalent hashtags may make it seem like you’re spamming customers.Instagram post with a bowl of ragu and the hashtag #homemadepasta

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Strive rotating out your hashtags in order that they’re extremely related to that particular put up, even when the posts are comparable. Let’s say that you simply personal a home made pasta enterprise. If you happen to at all times use the hashtag #spaghetti however put up pictures of linguini, macaroni, and penne, Instagram might flag your account, and customers gained’t have interaction. 

Can I cover the hashtags in a remark? 

Completely. You may cover your hashtags in a remark. Instagram doesn’t distinguish between caption hashtags and remark hashtags. 

Merely write your caption as you’ll. After that, navigate to the revealed put up and go away a remark along with your hashtags. They are going to be hidden utterly till customers navigate to the remark part. 

How do I cover hashtags within the caption? 

Don’t need to put up the hashtags in a remark? No worries. 

You may cover the hashtags within the caption by both 1) writing a caption that’s greater than three traces lengthy or 2) including 3 to five line breaks with a punctuation mark.  

So as to add a line break, place the textual content cursor on the finish of your caption and hit Return. Don’t overlook so as to add both a interval, a touch, an asterisk, or a tilde to make sure that that line stays there. (If there’s no punctuation, Instagram might deal with it as unintentional further house, and delete these line breaks upon publication.) 

Are there any hashtags I ought to keep away from utilizing? 

Sure. Instagram maintains a listing of banned hashtags. Nonetheless, they don’t publish this checklist, and there’s no authoritative supply. 

Some are intuitive, resembling NSFW and self-harm hashtags, whereas others, resembling #pushups and #mustfollow, aren’t as self-evident. When you’ve got any doubt about your hashtags, make sure you look it up utilizing the app’s Search operate.

If it doesn’t present up, it’s banned. If it does present up, navigate to the hashtag feed and examine for a message like this: 

 

Banned hashtag message on Instagram for #mustfollow hashtag

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In case your potential hashtag doesn’t have a message like this, you’re all good to go. 

Now that some fundamental dos and don’ts, let’s check out the highest Instagram hashtags for the 12 months. 

Including one of the crucial common Instagram hashtags to your put up does not essentially imply you will see extra interplay. For the reason that hashtags beneath are so common, they’re being utilized by hundreds of thousands of individuals, so your put up will more than likely be obscured by the competitors. Narrowing your hashtag matter is essential, however we’ll get to that subsequent.

Listed here are the highest Instagram hashtags for this 12 months.

1. #love (2B posts)

Instagram customers construct their picture galleries on good emotions. Because of this, the #love hashtag is ever current subsequent to the pics of pals, household, holidays, and exquisite surroundings.

High Instagram hashtags associated to #love: 

#love #pretty #loveit #loveyourself #lovelife #lovequotes #loveislove #lovefood #lovemylife #lovewhatyoudo #lovethis

2. #instagood (1.2B posts)

Occurrences of this hashtag are impressed by the @instagood Instagram account, which scours the Instagram neighborhood for glorious pictures and movies which are simply too #instagood to not share. Add this hashtag to your content material for an opportunity to be reposted.

High Instagram hashtags associated to #instagood:

#instagood #instalife #instalike #instapic #insta #instacool #instafollow #instaphoto #instagramers #instamoment #instagramhub

Instagram post with the photo of a car and the hashtag #instagood

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3. #style (900M posts)

Folks usually flip to Instagram to see what kinds are “in”, posts starting from style week to on a regular basis outfit inspirations. Because of this a good portion of the content material on Instagram revolves round style — in actual fact, there are practically one billion #fashion posts on Instagram. You can see celebrities, luxurious manufacturers, garments, make-up, and different aspirational pictures tagged with #style.

High Instagram hashtags associated to #style: 

#style #fashionblogger #fashionista #modern #fashionstyle #fashionblog #fashiongram #fashionaddict #fashionweek #fashiondiaries

4. #photooftheday (883M posts)

Managing a enterprise account? This hashtag is a surefire option to entice extra followers and repeat guests. If you happen to plan to put up each day content material, throughout a typical theme, add the #photooftheday hashtag to extend your publicity.

High Instagram hashtags associated to #photooftheday: 

#photooftheday #potd #picoftheday #pictures #photographyeveryday #photographyoftheday #bestoftheday

5. #artwork (750M posts)

Artists of all types have at all times flocked to Instagram, and this hashtag holds footage or course of movies of all of their work, sculptures, and quirky creations. 

High Instagram hashtags associated to #artwork: 

#artwork #artist #paintings #instaart #arte #streetart #digitalart #artofvisuals #artistsoninstagram #artoftheday #artsy #inventive #arts #artgallery #modernart 

6. #stunning (717M posts)

Instagram is the place to go to place your greatest foot ahead — whether or not it’s your wonderful getaway, a brand new coiffure, or a breath-taking sundown, #stunning pictures embody the most effective of what the platform has to supply.

High Instagram hashtags associated to #stunning: 

#stunning #beautifuldestinations #beautifulday #beautifulview #beautifulplace #beautifulcuisines #beautifulplaces #beautifuldestination #beautifulnature

7. #pictures (700M posts)

At its core, Instagram is a photograph sharing media, so it is sensible that there are some gorgeous and inventive pictures shared in #pictures. Instagram is exclusive in {that a} person could possibly be scrolling via the #pictures posts and see Nationwide Geographic {and professional} pictures subsequent to newbie photographers.

High Instagram hashtags associated to #pictures: 

#pictures #travelphotography #naturephotography #streetphotography #foodphotography #portraitphotography #landscapephotography #weddingphotography #blackandwhitephotographyInstagram post with a photo of sunglasses and a camera with the hashtag #photography

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8. #observe (620M posts)

This hashtag — at the moment tagged on more than six hundred million posts — is a tactic utilized by public accounts trying to acquire extra followers. It is a ubiquitous tag, non-specific to anybody sort of content material creator, so you will see #observe on style accounts, journey blogs, make-up tutorials, celeb fan pages, and way more. The thought is that if a person comes throughout content material that they like in your discover web page, they is perhaps motivated to observe the account for extra of that content material.

High Instagram hashtags associated to #observe: 

#observe #f4f #followme #followforfollow #follow4follow #teamfollowback #followbackteam #followall #followalways #followback #pleasefollow #follows #follower #following

9. #comfortable (615M posts)

Generally the most effective a part of feeling good is sharing that sunshine with others. The #comfortable group of posts is stuffed with radiant folks and lighthearted content material that brings us pleasure. Tag a photograph of a cute kitten or one in every of your self after getting a promotion with #comfortable.

High Instagram hashtags associated to #comfortable: 

#comfortable #happyday #happylife #happyfriday #happyhour #happyme #happymonday #happysunday #happytime #happydays #happydog #happyplace

10. #cute (610M posts)

#Cute places your content material in a pool of Instagram pictures and movies that elicit “awes” from all around the Instaverse. If you happen to suppose your pet is the cutest pet that ever lived, it deserves a photograph with this esteemed hashtag.

High Instagram hashtags associated to #cute: 

#cute #cutedog #cutebaby #cuteness #cuteanimals #cutecat #cutepetclub #cutenessoverload #cuteboy #cutedogs #cutecouple #cutepuppy #cutest 

11. #instagram (600M posts)

Navigate to this hashtag and also you’ll discover the whole lot from selfies to pictures of meals to pet footage to trip photographs. Use this hashtag to sign that you simply’re on Instagram and that you’ve one thing value sharing. 

High Instagram hashtags associated to #instagram: 

#instagram #instagramers #instagramhub #instagrammers #instagramer #instagramanet #instagramdogs #instagrammer #instagramjapan #instagramcats #instagramfitness

Instagram post with a photo of a bird and the hashtag #instagram

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12. #nature (600M posts)

Nature is throughout us. It’s additionally on Instagram. This hashtag is used to put up the whole lot associated to nature, together with mountains, rivers, and wild animals. 

High Instagram hashtags associated to #nature: 

#nature #naturephotography #naturelovers #naturelover #nature_perfection #naturegram #nature_brilliance #natureaddict #nature_shooters #naturephoto #naturelove

13. #tbt (560M posts)

#Tbt stands for “Throwback Thursday,” and encourages Instagram customers to put up an previous picture of themselves or an occasion they’re reminiscing over. Everybody likes content material from the nice previous days — here is your hashtag for having fun with the nostalgia.

High Instagram hashtags associated to #tbt: 

#throwbackthursday #tbthursday #tbtphoto 

14. #followme (560M posts) 

A detailed cousin to #followforfollow and #likeforlike, #followme is utilized by Instagrammers trying to develop their follower base.  

High Instagram hashtags associated to #followme: 

#observe #f4f #followme #followforfollow #follow4follow #teamfollowback #followbackteam #followall #followalways #followback #pleasefollow #follows #follower #following

15. #journey (544M posts)

Away for the weekend? Present your followers the place you might be, utilizing this hashtag to point you are touring someplace new.

High Instagram hashtags associated to #journey: 

#journey #travelgram #instatravel #travelphotography #touring #travelling #travelblogger #traveler #traveller #travelingram #traveltheworld #travelblog #travels #traveladdict 

16. #model (500M posts)

This hashtag has greater than 500 million posts associated with it, making it one of many prime tags on Instagram. It is used for superbly edited pictures of outfits, holidays, luxurious merchandise, and something aesthetically gorgeous. Tag #model on a stunning outfit inspiration or new product, and Instagram customers wanting so as to add a bit glamour to their lives will discover you.

High Instagram hashtags associated to #model: 

#model #styleinspo #styleblogger #styleinspiration #styleoftheday #stylefashion #stylegoals #stylediary #stylegram #styleguide #styleblog

17. #repost (500M posts)

Reposting is a typical operate on Instagram that permits you to share content material from different customers, with credit score again to the unique person. Use the hashtag, #repost, to inform others on Instagram that you simply had been impressed by this picture or video.

High Instagram hashtags associated to #repost: 

#repost #reposter #repostapp  #reposting #repostthis #reposted 

18. #instadaily (500M posts)

This hashtag is much like #photooftheday and is ideal for Instagrammers who put up day by day.

High Instagram hashtags associated to #instadaily: 

#photooftheday #potd #picoftheday #pictures #photographyeveryday #photographyoftheday #bestoftheday

19. #summer time (490M posts)

{The summertime} is the most effective season to take pleasure in enjoyable holidays, fruity drinks, and time by the pool. This tag is stuffed with Instagram customers having fun with the lengthy summertime hours on the seashore or displaying off the breezy outfits retaining them cool below the new #summer time solar.

High Instagram hashtags associated to #summer time: 

#summer time #summertime #summervibes #summerfun #summernights #summerdays #summerstyle #summerfashion #summerday

Instagram post with a photo of a carrot patch and the hashtag #summer

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20. #selfie (442M posts)

That is the quintessential selfie hashtag, indicating to the Instagram neighborhood that the picture its captioning is an image of you.

High Instagram hashtags associated to #selfie:

#me #selfies #selfietime #selfienation #selfiesunday  #selfiegram #selfielove #selfieaddict #selfiesaturday #selfiemania 

21. #health (433M posts)

Get in on a trending neighborhood of exercise warriors with pictures and movies out of your greatest train classes, utilizing the #health hashtag to share the second.

High Instagram hashtags associated to #health:

#health #fitnessmotivation #fitnessmodel #fitnessaddict #fitnessgirl #fitnessjourney #fitnesslife #fitnesslifestyle #fitnessgoals #fitnessfreak #fitnessfood #fitnessgear #fitnessinspiration

22. #magnificence (431M posts) 

The hashtag #magnificence is especially utilized by magnificence bloggers — skilled make-up artists and hobbyists — however you’ll additionally discover some pet photographs and nature photographs in there, too. 

High Instagram hashtags associated to #magnificence:

#magnificence #beautyblog #beautycare #beautytips #beautyaddict #beautysalon #beautybloggers #beautyqueen #beautyguru #beautyproducts #beautyofnature #beautygram 

23. #meals (428M posts)

Meal pics are the bread and butter (no pun meant) of a people-oriented Instagram account. Use the #meals hashtag to caption your subsequent scrumptious Instagram picture.

High Instagram hashtags associated to #meals:

#meals #foodporn #instafood #foodie #healthyfood #foodstagram #foodgasm #foodphotography #foodblogger #foodlover #foodpics #foodpic #foodies

24. #enjoyable (400M posts)

If it isn’t enjoyable, it isn’t Instagram-worthy. Make it recognized to hundreds of thousands of Instagram customers that you simply had a blast in your newest picture or video with this common hashtag.

High Instagram hashtags associated to #enjoyable:

#enjoyable #humorous #lol #lmao #hilarious #chortle #laughing #tweegram #pals #wacky #loopy #foolish #witty #instahappy #joke #jokes

25. #likeforlike (345M posts)

#Likeforlike is much like the #followforfollow hashtag. Use this hashtag if you wish to enhance engagement in your Instagram account, telling customers that you will like their picture or video in the event that they like yours.

High Instagram hashtags associated to #likeforlike:

#likeforlike #followme #like4like #liker #likes #l4l #likes4likes #love #likesforlikes #liketeam #likeback #likebackteam #likeall #likealways

The above hashtags may need helped outline Instagram over the past 12 months, however there are nonetheless lots extra that find yourself trending yearly. The next hashtags can assist encourage pictures and movies that Instagram customers at all times discover fascinating. 

1. #life (366M posts)

This one goes out to all of the pictures and movies that embody the essence of your life — whether or not in quarantine or not. 

High Instagram hashtags associated to #life:

#life #way of life #healthylifestyle #lovelife #luxurylifestyle #lifeisgood #lifestyleblogger #lifequotes #loveofmylife #luxurylife #lifeofadventure 

2. #music (350M posts)

This hashtag is for many who love music and the individuals who create it. 

High Instagram hashtags associated to #music:

#music #musica #musician #musically #musicvideo #musical #musicians #musicislife #musicproducer #musiclife #musiclover #musicfestival #musicphotography #musicproduction

3. #wonderful (289M posts)

The hashtag #wonderful is used for the whole lot you discover, properly, wonderful — locations, artwork, stunning houses, awe-inspiring movies, and extra. 

High Instagram hashtags associated to #wonderful:

#stunning #cute #superior #amazingview #amazingfood #amazingplaces

4. #nofilter (280M posts)

Instagram gives so many alternative filters to assist improve pictures, it is virtually assumed that any image on Instagram has been edited. However should you’re posting a pic that was stunning all by itself, let the world know that this gem did not want a filter to look so good.

High Instagram hashtags associated to #nofilter:

#nofilter #nofilterneeded #nofilters #nofiltersneeded #nofilternecessary #nofilterneededforthisbeauty 

5. #sundown (272M posts)

Who doesn’t love a great sundown? Customers add posts to this hashtag to point out off a phenomenal sundown close to them. 

High Instagram hashtags associated to #sundown:

#sundown #sunsets #sunsetlovers #sunsetporn #sunsetlover #sunsetsky #sunsetphotography #sunsetbeach #sunsethunter #sunsetmadness 

6. #motivation (258M posts)

On Twitter, #MondayMotivation encourages inspiring quotes and messages to assist folks begin the week off on the appropriate foot. On Instagram, the #motivation hashtag has come to caption something from a photograph of a person after a giant gymnasium session, to a pc display screen proper earlier than she or he will get to work.

High Instagram hashtags associated to #motivation:

#motivation #motivationalquotes #motivational #motivationmonday #motivationalquote #MotivationalSpeaker #motivationalmonday #motivations #motivationquotes

7. #instamood (251M posts)

#Instamood is all in regards to the vibe or emotion a photograph or video elicits. Fairly surroundings, a day on the seashore, or an evening out with good individuals are all outstanding below the #instamood hashtag. Landscapes are a well-liked start line when determining what to put up on Instagram, in keeping with Jumper Media, and so they match into this hashtag completely.

High Instagram hashtags associated to #instamood:

#instamood #instagood #instalife #instalike #instapic #insta #instacool #instafollow #instaphoto #instagramers #instamoment #instagramhub 

8. #foodporn (250M posts)

I hope you are hungry! The #foodporn tag is brimming with mouthwatering posts of desserts, pizza, recipe movies, and a lot extra. This hashtag is for the most effective of the most effective on the subject of delectable treats on Instagram — discover essentially the most unique, scrumptious, and tantalizing meals footage on the web below this hashtag.

High Instagram hashtags associated to #foodporn:

#meals #foodporn #instafood #foodie #healthyfood #foodstagram #foodgasm #foodphotography #foodblogger #foodlover #foodpics #foodpic #foodies

9. #handmade (245M posts)

The hashtag #handmade is just like the #artwork hashtag for handmade wares, clothes, and novelties. The rise of sluggish style and a rising curiosity in sustainably-made merchandise makes this one of many prime trending hashtags this 12 months. 

High Instagram hashtags associated to #handmade:

#handmade #handmadejewelry #handmadewithlove #handmadeisbetter #handmadefont #handmadegifts #handmadejewellery #handmadeshoes #handmadesoap #handmadeaccessories 

10. #dogsofinstagram (225M posts)

Everyone knows that the web loves cute puppies, so it should not be shocking when a hashtag for our beloved doggos traits on Instagram.  It is at all times a good suggestion to incorporate man’s greatest good friend in an Instagram put up — your followers will find it irresistible and also you’re virtually assured dozens of coronary heart emojis in your feedback.

Three instagram posts that were tagged with #dogsofinstagramImage Source

High Instagram hashtags associated to #dogsofinstagram:

#dogsofinstagram #canines #canine #dogstagram #dogsofinsta #dogsofig #dogsitting #dogslife #doglife #dogsofinstaworld #dogoftheday

11. #bestoftheday (210M posts)

The #bestoftheday tag gives a glimpse into the large quantity of various content material that’s posted to Instagram day by day. Right here, you will discover among the most noteworthy pictures on the platform — pictures of lovely spots around the globe, award-winning pictures, yummy recipes, cute animals, and a lot extra.

High Instagram hashtags associated to #bestoftheday: 

 #bestoftheday #instadaily #potd #picoftheday #pictures #photographyeveryday #photographyoftheday

12. #instafood (190M posts)

This common tag is completely different from different meals hashtags as a result of it accompanies meals footage which are attractive, artistic, and, most significantly, worthy of Instagram. Instagram posts are  recognized for being aesthetically interesting, and #instafood isn’t any completely different. Use this tag should you’re posting a photograph of a colourful, distinctive, and opulent dish! 

High Instagram hashtags associated to #instafood:

#instafood #meals #foodporn #foodie #healthyfood #foodstagram #foodgasm #foodphotography #foodblogger #foodlover #foodpics #foodpic #foodies

13. #discover (185M posts) 

Instagram has at all times had an discover part, however solely not too long ago have Instagrammers began to make use of this hashtag to win a extremely coveted however elusive spot on this web page. 

High Instagram hashtags associated to #discover:

#instagrammers #igers #instalove #instamood #instagood #followme #observe #remark #shoutout

14. #memes (180M posts) 

A basic however a goodie. All through the years, humor has taken completely different kinds — comedy sitcoms, stand-ups, knock-knock jokes, and extra. However none of those kinds come close to the Instagram-worthiness of memes. Use this hashtag to share a novel meme or repost one from one other account. 

High Instagram hashtags associated to #memes:

#memes #meme #dankmemes #funnymemes #memesdaily #edgymemes #offensivememes #fortnitememes #dailymemes #spicymemes #memestagram #btsmemes #memes😂  #memepage #memelord

15. #followforfollowback (160M posts)

All for constructing a quick checklist of followers on Instagram? #Followforfollowback tells everybody who browses this hashtag that you will observe customers who select to observe you. This hashtag is at all times trending extremely.

High Instagram hashtags associated to #followforfollowback:

#followforfollowback #observe #f4f #followme #followforfollow #follow4follow #teamfollowback #followbackteam #followall #followalways #followback

16. #tweegram (95M posts)

There may be loads of multi-platform sharing throughout social media websites, and in #tweegram, you will discover pictures taken from Twitter, Pinterest, and extra. #Tweegram is greatest recognized for quotes, screenshots of Tweets, and memes.

High Instagram hashtags associated to #tweegram:

#tweetgram #tweet #twitter #twitterposts #twitterweek #twittermarketing #twittermemes #twitterpost #twittermeme #twitterquotes #twitterwhy 

17. #instagramhub (65M posts)

This hashtag is not particular to 1 sort of put up — #instagramhub is a spot for energetic Instagram customers to exhibit their presence on the platform and attain bigger audiences. By together with this common hashtag, influencers on Instagram are capable of join with as many customers as attainable.

High Instagram hashtags associated to #instagramhub:

 #instagramhub  #igers #instagram #instadaily #instamood #instagood #instalife #instalike #instapic #insta #instacool #instafollow #instaphoto #instagramers #instamoment

18. #quarantine (30M posts)

#Quarantine is the quintessential COVID-19 hashtag and has no outlined aesthetic or material. As an alternative, it ecompasses the whole lot that we see, expertise, and do — or don’t do — throughout quarantine. Yow will discover pet pictures, cooking movies, memes, and, most shockingly, photographs of individuals on trip. 

It’s value noting that there’s no #COVID hashtag as a result of Instagram desires to forestall the unfold of misinformation. 

High Instagram hashtags associated to #quarantine:

#quarantine #quarantinelife #quarantineandchill

19. #BlackLivesMatter (26M posts)

The Black Lives Matter motion swept via the US in 2020 and has been on the forefront of the cultural creativeness because the killing of Trayvon Martin in 2012. Use this hashtag so as to add worth to the motion or uplift voices that differ from your individual.  

High Instagram hashtags associated to #blacklivesmatter:

#blm #blackhistorymonth #blackownedbusiness #blackgirlmagic #blackouttuesday #blackexcellence

Read HubSpot’s stance on Black Lives Matter here.

1. Maintain your hashtags organized.

To create an environment friendly hashtag system, you should utilize Excel or an Instagram analytics software. If you happen to select an excel sheet, you will must manually hold monitor of which hashtags you utilize, how usually, and which of them correlate to your hottest posts. Over time, you will see relationships between sure hashtags and your hottest posts, and this can assist you determine which hashtags work greatest to your model.

When you’ve got a extra superior social media crew, you may need to take into account a software like Iconosquare, which robotically shops prime hashtags and offers stories on which hashtags attain the most individuals.

For smaller companies with restricted budgets, Krystal Gillespie says that, “an excel sheet is one of the best ways to start out. When you get extra superior I might extremely advocate utilizing a software to trace the info. A handbook system can get overwhelming whenever you’re posting thrice a day and utilizing about 20 hashtags per put up.”

2. Work out your magic quantity.

Most prime manufacturers use seven or fewer hashtags per put up, so it is easy to imagine that is the magic quantity for everybody … proper? Krystal explains that this is not at all times the case: She advised me HubSpot has been extra profitable with hashtags ranging within the low 20s.

The purpose is, you may’t know what number of hashtags work greatest for you till you check it. For HubSpot, it took the crew a number of months to discover a quantity that labored greatest, and through our trial interval, we ranged from seven to 30. Give your self the identical flexibility for trial and error.

3. Slim your hashtags.

There are two huge causes extra particular, smaller-volume hashtags are higher to your model: first, you may compete in a smaller pool. HubSpot, for instance, does not usually use the hashtag #advertising as a result of it is too broad. If you happen to search #advertising, you will discover footage of eating places, inspirational quotes, before-and-after hair model footage, and memes.

The randomness of #advertising leads me to the second purpose particular hashtags are a good suggestion: as a person, I am extra more likely to discover what I want if I seek for one thing particular, and when your online business comes up for my particular search request, I am extra more likely to be proud of what I discovered.

Krystal explains: “Holding a hashtag near the pursuits of your model actually helps. We attempt to use hashtags tailor-made for a particular matter after which slim it down additional — for example, we would use #SEOTips if our advertising put up was largely about search engine optimisation.”

Consider it this manner: #canines is extra common, but it surely has a large demographic. If I search #goldenretrieverpuppies and I discover your put up, I am extra more likely to have interaction with it as a result of it is precisely what I needed.

4. Analysis what different individuals are hashtagging.

A straightforward option to generate hashtag concepts is to make a listing of your followers or rivals and analysis what they’re hashtagging on their very own pictures. It will also be significantly useful to analysis what influencers in your business are hashtagging — by definition, influencers are folks with a big social media following, in order that they have to be doing one thing proper.

5. Check out associated hashtags.

Once you sort a hashtag into Instagram’s search bar, Instagram reveals you associated hashtags within the scroll-down menu. Instagram additionally delivers associated hashtags on the subsequent web page after you click on on a hashtag. This can be a easy option to create an extended checklist of hashtags to check out.

6. Observe your individual hashtag.

One other method to make use of Instagram hashtags to your advertising functions is to observe your individual hashtag. Krystal explains, “On Instagram I really observe the hashtag #hubspot so I can discover anybody who talks about us and join with them. So long as your account is not personal, folks will have the ability to discover you through the hashtag.”

Following your individual hashtag is an efficient option to have interaction with different folks speaking about your model and develop higher relationships with them.

7. Create a model marketing campaign hashtag.

That is the trickiest merchandise on the checklist, but when carried out efficiently, it may possibly repay huge time. Some companies have efficiently attracted followers by creating their very own marketing campaign hashtag. A marketing campaign hashtag must be humorous, intelligent, or at the least memorable with the intention to work.

Marketing campaign hashtags are significantly helpful for selling a brand new product or upcoming occasion, and even simply inspiring folks. Purple Bull, for instance, inspired followers to put up Purple Bull footage with a #putacanonit hashtag (see what I imply about intelligent?). LuLuLemon, moderately than operating a extra conventional advert marketing campaign, developed a optimistic connotation for his or her model by asking followers to put up actual, energetic footage of themselves with a #sweatlife hashtag.

Now that we have coated the significance of utilizing Instagram hashtags for your online business, you is perhaps questioning the right way to seek for Instagram hashtags inside the app, or the right way to use the search operate to search out associated concepts. If you happen to’re not sure of the technical course of for hashtag looking out, here is how:

The best way to Search Hashtags on Instagram

To look hashtags on Instagram, faucet the magnifying glass on the backside of your display screen, then faucet the search bar on the prime. Deciding on the “Tags” possibility will allow you to look hashtags and associated hashtags primarily based on the recognition of every one.

1. Open Instagram and faucet the search icon.

Instagram desires you to make use of hashtags, and has made it extraordinarily straightforward to search out the right ones to your put up. To start out, open the Instagram app in your cellular system and faucet the magnifying glass on the backside of your display screen.

Instagram explore page

2. Faucet the search bar on the prime of your display screen.

The search display screen in your Instagram may first ship you to a newsfeed-style web page (the Discover web page) with advised content material primarily based on subjects you’ve got demonstrated an curiosity in on social media. To modify to a hashtag search, faucet the search bar on the prime of this web page, as proven within the screenshot above.

3. Faucet “Tags.”

As soon as you’ve got tapped the search bar on the prime of your display screen, Instagram provides you with 4 choices with which to filter your search. Instagram refers to hashtags as merely “Tags,” as proven within the screenshot beneath. Faucet this “Tags” possibility, then faucet the search bar above it, and start looking out subjects for which you need to discover a trending hashtag.

You do not have to incorporate the pound signal (#) in your search — your outcomes would be the identical with or with out it — however you’ll need to make use of this pound signal within the caption of your picture when you select a hashtag.

4. Browse hashtags primarily based on put up depend and present content material.

Voila! You need to see a number of choices for hashtags primarily based in your search. Browse round at every associated hashtag that Instagram suggests for you — you may discover {that a} hashtag with barely fewer posts consists of pictures or movies which are extra according to the content material you are posting.

After discovering the most effective hashtags to your account, you’ll make sure you create a profitable hashtag technique. 

Use Hashtags on Instagram to Acquire Extra Followers

Utilizing hashtags is a crucial a part of a powerful Instagram advertising technique. Following greatest practices, you may enhance your follower depend and increase the numbers of leads coming from Instagram. Comfortable hashtagging!

Editor’s notice: This put up was initially revealed in July 2019 and has been up to date for comprehensiveness.

Instagram for Business

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