… Not precisely the message you need your clients inferring out of your web site’s Thank You Pages, is it?
Thank You pages are efficient alternatives to reveal appreciation in direction of your leads, prospects, and clients for taking a desired motion — and even probably convert customers or enhance gross sales by way of extra CTAs.
Right here, we’ll discover six completely different functions of a Thank You web page, together with six gorgeous examples of Thank You pages to encourage your individual designs in 2021 and past.
Let’s dive in.
What’s a Thank You web page?
Your clients and leads see your Thank You Web page instantly after finishing a kind or making a purchase order in your internet web page. It acts equally to a affirmation electronic mail — besides viewers do not have to decide on to open it.
Consider a Thank You web page as each the final step in your conversion course of and step one for buyer retention.
The Thank You Web page presents a chief alternative to show a lead right into a buyer — or a buyer right into a model advocate. One of the best ways to do that? Make the following step(s) within the purchaser or person journey:
- … Apparent and clear
- … Rapid
- And thrilling or fascinating.
What’s the good thing about a Thank You web page?
Consider it this manner: chances are you’ll by no means have a neater, extra pure alternative to present a buyer one thing that pleasantly surprises them and exactly suits what they need.
How have you learnt what your buyer desires? They simply advised you precisely what they need, by following a call-to-action in your website.
After somebody follows the CTA on a touchdown web page, take them to step two of their journey earlier than they click on away. Present clients you are able to ship worth time and time once more.
As an illustration, if a buyer makes a purchase order in your website, use the Thank You web page as a chance so as to add worth by way of extra sources or content material — which can construct belief and delight clients.
Alternatively, you would possibly use a kind Thank You web page as a chance to supply leads with subsequent steps. If the lead downloaded a Social Media Calendar e book, the Thank You web page can record out various social media sources you need to supply.
To see this in-action, let’s discover Thank You web page examples, subsequent.
Thank You Web page Examples
1. Function: Contact Kind Completion
Verify to your buyer that they accomplished their supposed motion efficiently – and remind them what you’ll (and will not) do with their data. Construct belief and allow them to know you are on their facet.
Let shoppers know you are serious about delivering worth … and will not be emailing them only for the sake of it.
That is your finest likelihood to persuade shoppers your model is completely different, and it comes lengthy earlier than they run throughout considered one of your messages of their inbox.
Finest Contact Kind Thank You Web page
Axis Social tells a giant, layered story on their Thank You web page for brand new contact kind sign-ups. Because of cautious format and crisp design, they handle to push their main CTA whereas additionally reinforcing social validation and trusted companions.
2. Function: Downloadable
You probably have an e book or different lead technology downloadable ship mechanically by way of electronic mail. Nonetheless, it is nonetheless finest to supply a obtain hyperlink to the originally-requested merchandise proper in your Thank You Web page, as effectively.
This will preserve your buyer engaged in your website and enhance the chance they will open and interact along with your supplies straight away.
Finest Thank You Web page for Downloadables
The Content Marketing Institute incorporates each native obtain hyperlinks and curated ideas for extra on-site content material into their Thank You Pages. (It is nearly like they do this type of factor for a residing …)
3. Function: Buy Affirmation Pages
The post-sale affirmation web page is an often-missed alternative to floor related, associated, or complementary merchandise.
To extend effectiveness, you will need to customise these suggestions with an aligning provide — similar to a coupon, rewards program, and so forth.
If clients can create an account along with your website, but in addition have the choice of trying out as a visitor, the affirmation web page can be an incredible alternative to immediate a free account creation.
Finest Buy Thank You Web page
Few firms may even start to method the extent of buyer information that Amazon collects, shops, and leverages throughout their companies. This high quality of data – and the corporate’s primarily limitless provide of things and retailer listings – makes the acquisition affirmation web page extremely efficient (and, as a shopper, fairly tough to withstand).
4. Function: Appointments and Reservations
Whenever you’ve received somebody newly signed up for an appointment, the Thank You Web page supplies a ready-made alternative to increase or prolong the dialog with them. Encouraging viewers to comply with or interact along with your group on social is a pure subsequent step.
Finest Thank You Web page for an Appointment or Reserving
OpenTable incentivizes customers to obtain the app as soon as they’ve made an appointment to allow them to monitor and modify modifications from inside the app itself. The Thank You web page additionally contains useful notes about what to know earlier than arriving on the restaurant.
5. Function: Account Creation Thank You Pages
It is a prime alternative to usher your lead seamlessly into your onboarding or account setup course of.
You will need to make it really easy they do not even take into consideration clicking away.
You understand how exhausting you needed to work to get them up to now within the first place. Why not capitalize at first by transferring them a step or two alongside in your retention lifecycle journey?
Finest Account Creation Thank You Web page
Backlinko goes above and past in laying out the following steps for his or her leads. They’ve infused their web page’s messaging with urgency, but in addition friendliness and approachability.
6. Function: Donation Thank You Pages
A donor is not ‘shopping for’ a product in the identical means most different clients are, however they’re undoubtedly on the lookout for some aspect of reassurance, affirmation, appreciation, or — on the very least — some affirmation that their contribution is making a constructive affect and being effectively spent.
For nonprofits, political campaigns, and different donor-soliciting websites, use the Thank You Web page to supply a window into every donation’s affect, proper from the beginning.
Moreover, it by no means hurts when you can anticipate and reply questions on your efficacy earlier than they’re even requested.
Finest Donor Thank You Web page
Save the Chimps nails the affect of storytelling on their donor Thank You web page, placing the chimps — the group’s beneficiaries — front-and-center.