Some argue that on the planet of selling, ebooks are useless. Others say they aren’t. However the truth is that ebooks — when written, designed, and marketed correctly — can generate thousands upon thousands of contact submissions for your small business.
Whether or not you are simply getting began with e-book creation as a advertising device, otherwise you’re reconsidering the position of ebooks in your current content material technique, you are doubtless asking your self an essential query: What’s the finest e-book format for the ebooks in my advertising library?
It is essential to notice that this query may be answered in two other ways:
- What’s the finest e-book format for content material creation?
- What’s the finest e-book format for content material consumption?
Right here, we’ll cowl finest practices for each of those matters — and clarify how HubSpot’s Ebook Templates may also help you obtain your advertising workforce’s lead era targets.
Need assistance formatting your ebooks? Our collection of 18 free ebook templates will show you how to create and format your e-book content material for an unimaginable reader expertise in Microsoft PowerPoint, Adobe InDesign, and Google Slides so that you could format your ebooks in the best way that most closely fits your advertising workforce and your content material readers.
The three Greatest E-book Codecs for Content material Creation
Adobe’s superior design software program provides content material creators a myriad of choices for creating and formatting their ebooks.
These superior options do come at a value, however skilled advertising designers depend on Adobe InDesign due to these options.
Adobe is thought for being feature-rich. Consequently, you’ll be able to anticipate your ebooks to look their finest when made with InDesign, as you’ll create and incorporate authentic design parts proper in your doc.
For an inexperienced designer or for the marketer who simply must get a serviceable supply launched, the bells and whistles that InDesign gives won’t be obligatory. InDesign’s interface and usefulness aren’t probably the most easy, and will require you to place in additional effort than is required in your last deliverable.
Google Slides is a less complicated device for making an e-book when in comparison with InDesign, and the truth that paperwork dwell on-line imply you’ll be able to collaborate in real-time along with your workforce members to make a implausible deliverable. Oh — and it is free, which is useful in case you have a restricted advertising price range.
Google Slides is a superb device for entrepreneurs who must make an excellent e-book rapidly — particularly if you happen to’re working alongside workforce members and are sourcing suggestions from them. The interface of Slides is arguably extra easy than InDesign’s, that means you’ll be able to transfer and edit artistic parts sooner if you happen to’re new to each instruments.
As a result of Google Slides is primarily a presentation device reasonably than an e-book creation device, you could miss out on some obligatory options that may assist make your ebooks the standard they must be in an effort to warrant your leads’ consideration.
Conversely, you would possibly must make design parts elsewhere, corresponding to an Adobe software program or Canva, and later import these artistic parts into your Slides deck. This might create an inconsistent creation expertise if it’s good to monitor down design parts after you have created them.
A barely extra superior choice than Google Slides — however not fairly as superior as Adobe software program — PowerPoint is one other presentation-making platform that can be utilized to design an e-book.
PowerPoint has some features that Google Slides doesn’t, corresponding to higher results for designing. PowerPoint can be an offline software program, that means you’ll be able to construct your ebooks with out wifi.
PowerPoint is a paid software program, versus a free device obtainable in G Suite. You may even be in asynchronous communication along with your workforce if you happen to’re collaborating with them on edits and additions. Lastly, whereas it has higher artistic options than Slides, it does not come near the superior options of InDesign.
The two Greatest E-book Codecs for Consumption
1. Interactive PDF
The perfect e-book format for e-book consumption is an interactive Moveable Doc Format, or PDF.
PDFs are the go-to choice for content material advertising ebooks for a lot of causes — amongst them the consistency of their design and readability on totally different units.
We at HubSpot use PDFs for our ebooks as a result of we will embed hyperlinks to related pages and sources in them, can add them proper into our content material library and File Supervisor, and belief that the design will seem as supposed if our leads open the e-book in Chrome, Safari, Preview, on their telephones, or on a desktop.
The interactive nature additionally means if we embody an open textual content field for readers to finish an exercise within the e-book (like in our Content Marketing Workbook), readers can full the exercise in no matter utility they’re consuming the content material.
EPUB, brief for digital publication and saved with an .epub file extension, is one other approach so that you can save your ebooks.
EPUBs rose in reputation after changing into a outstanding e-book format for e-readers, however given its accessibility on Apple macOS and iOS merchandise through Apple Books, the format can be a viable — although considerably limiting — choice for content material advertising ebooks.
One distinctive characteristic of the .epub file format is its scrollability. To imitate the studying of an precise e-book, readers can view one web page at a time and should scroll or swipe horizontally, versus vertical scrolling with PDFs, which supplies your readers the sensation of studying a e-book versus interacting with web site content material. Nevertheless, this additionally means readers may need to do extra work to navigate the content material and discover the knowledge they’re searching for.
Moreover, video and audio recordsdata can be embedded in the .epub format, in contrast to PDFs, which suggests your readers can devour extra interactive content material with out leaving the e-book.
If you happen to’re uninterested in the PDF choice and wish to spruce up your content material format, it can save you your InDesign ebooks as an .epub file – simply be ready for some readers being unable to learn your content material, which is one thing you doubtless do not wish to be the case.
Formatting Your Ebooks
There isn’t any one good e-book format, however that simply means there’s extra choices in your workforce to work with.
If you happen to’re simply getting began, we really helpful utilizing Google Slides – since you’ll collaborate along with your workforce extra simply, create your content material without spending a dime, and see how your viewers reacts to ebooks earlier than making a significant funding in time and sources.
As you scale, and if you happen to’re in a position to work with a designer, we advise formatting your ebooks in InDesign.
On the subject of saving your ebooks, it is best to stay with the interactive PDF format for wider accessibility.
Both approach, be sure to take a look at HubSpot’s 18 Ebook Templates without spending a dime InDesign, PowerPoint, and Slides templates to construct, format, and design your ebooks.