What is LinkedIn Live? [+How to Leverage It in Your Marketing Strategy]

Each week, I take advantage of LinkedIn to speak about present occasions and join with different content material creators.

And I am not the one one. In actual fact, LinkedIn has practically 700 million active users and has change into one of many prime social media platforms.

Within the final yr, firms have began to make use of the social community’s new live-streaming know-how.

Whereas Facebook and Instagram launched stay streaming options in 2016, LinkedIn only in the near past determined to hitch the stay streaming platforms.

In February 2019, LinkedIn Stay was launched to particular person customers. In 2020, it was announced that LinkedIn Live would also become available to business pages.

With this announcement, LinkedIn determined “to carry you a tighter integration between LinkedIn Occasions and LinkedIn Stay, by turning these two merchandise into a brand new digital occasions resolution that allows you to keep linked to your communities and meet your clients wherever they’re.”

Stay streaming continues to realize recognition amongst audiences. In actual fact, in 2019, internet users watched 1.1 billion hours of live video.

Moreover, in accordance with Go-Globe, stay streaming is anticipated to account for 82% of all web site visitors.

Plus, LinkedIn Live streams have increased by 158% since February 2020.

Though LinkedIn Stay is not out there to all companies proper now, it may be time to begin desirous about stay streaming.

To get began with LinkedIn Stay, you may complete an application online to become a Live broadcaster.

On this publish, let’s assessment how one can leverage LinkedIn Stay in your advertising technique to draw new audiences.

Get the essential guide to using LinkedIn for marketing and professional  networking.

LinkedIn Stay

LinkedIn Stay is the stay streaming function that means that you can stream stay video to your viewers so you may drive engagement and construct deeper connections.

In actual fact, LinkedIn Stay movies get, on common, seven times more reactions and 24 times more comments than native video produced by the identical broadcasters.

LinkedIn, often called the skilled social media community, is a superb place to stream stay movies as a result of you may really get to know your viewers and have interaction with them in a manner that firms have not been in a position to do earlier than.

Now that you recognize what LinkedIn Stay is and why you need to use it, let’s dive into the logistics.

1. Apply for LinkedIn Stay.

To get began with LinkedIn Stay, you will have to apply to have the function added to your profile.

The appliance will ask you the place you wish to stay stream (from a private profile or a enterprise web page) and the hyperlink to the web page you wish to stream from.

If you wish to stream from a enterprise web page, you will additionally want to incorporate the profile URLs of the web page admins. Solely as much as three web page admins can have the power to stream from what you are promoting web page.

As soon as you have utilized, it is time to anticipate approval. Make sure you preserve checking on this, since you do not wish to miss the notification that you have gained entry to LinkedIn Stay.

2. Join a third-party streaming device.

Earlier than you may go stay on LinkedIn, you will want to join a third-party streaming device as a result of LinkedIn would not supply native streaming at present.

You should use instruments like StreamYard or Socialive. These instruments are additionally useful for going stay on a desktop pc. They’ll make it simpler to see feedback and really work together together with your viewers through the stream.

3. Join LinkedIn to third-party device.

Now that you have signed up to your streaming device and you have obtained approval for LinkedIn Stay, it is time to join the 2 platforms.

To do that, log in to your third-party device and navigate to the realm the place you may add streaming locations (this can change relying on the device you are utilizing).

As soon as you discover the appropriate place so as to add a streaming vacation spot, you need to be capable to click on LinkedIn profile and join from there.

4. Write a title and outline for the stream.

After the instruments are linked, you are able to go stay. Simply click on the button that claims go stay or begin streaming. Earlier than the platform truly begins stay streaming, you will see an space to jot down a title and outline for the stream.

Make sure you precisely describe what is going on on within the video and what customers can count on. This may assist get your viewers within the stay stream.

5. Go stay in your third-party device.

Now all it’s essential do is go stay. Earlier than you do, be certain your digicam and mic are all arrange. You will additionally wish to double examine the digicam place, lighting, digicam high quality, audio, and background. It is necessary that your arrange seems skilled, particularly on condition that LinkedIn is the skilled social community.

So, we all know what LinkedIn Stay is and the best way to get began, however you may be questioning, “How can I take advantage of this device?” Let’s dive in under.

1. Digital Occasions

With the current integration of LinkedIn Stay and LinkedIn Occasions, the social media platform is a superb place to host your digital occasions.

LinkedIn digital occasions help you meet your viewers the place they’re and host your occasion in a trusted atmosphere.

Moreover, internet hosting a digital occasion on LinkedIn Stay will enable you appeal to the appropriate skilled viewers.

You possibly can share your occasions with what you are promoting web page followers, plus you may ship occasion invites to your first-degree profile connections.

As an alternative of taking movies throughout your digital convention and posting them on LinkedIn later, LinkedIn Stay means that you can join together with your viewers in real-time.

In line with LinkedIn, LinkedIn Stay is seeing 23 occasions extra feedback per host and 6 occasions extra reactions per publish than native video.

With LinkedIn Stay, you may have interaction and join together with your followers in real-time throughout your digital occasions.

2. Recruiting

LinkedIn is without doubt one of the primary hubs for recruiters and job-seekers alike. In actual fact, recruiting is without doubt one of the prime advantages of getting a LinkedIn profile for people and types.

With LinkedIn Stay, you may assist your recruiting efforts by displaying off your office tradition, introducing staff members, and answering questions out of your viewers.

Moreover, you may host a stay panel with workers on what it is wish to work to your firm. Crew members can focus on what their hiring journey regarded like and provides tricks to individuals who wish to work to your firm at some point.

You may also host a Q&A with totally different individuals in your staff to spotlight their particular roles. For instance, you may have them introduce themselves and their position, after which take questions on their day-to-day duties and duties.

If you wish to use LinkedIn Stay to assist your recruiting efforts, take into consideration different social media techniques you have carried out, after which strategize how these can convert right into a stay stream.

3. Thought Management

One of many central LinkedIn methods for many firms is to make use of the social media platform to place your self as an trade chief.

To do that with LinkedIn, you may focus on present occasions in your trade and increase your content material creation technique.

Utilizing LinkedIn Stay, you may host a panel for trade thought leaders, together with these at your organization, to speak about trade developments and points.

Moreover, you may host a stay stream devoted to interviewing trade professionals and consultants.

Amplifying thought leaders and collaborating in trade discussions is an effective way to make use of LinkedIn Stay to draw new audiences.

4. Showcase Experience

To not be redundant, however changing into an authority in your trade is a crucial a part of your advertising technique.

LinkedIn Stay presents a wonderful alternative to showcase your experience.

Utilizing stay streaming know-how, you may share your suggestions and tips together with your viewers. To do that, brainstorm how-to subjects that your viewers is involved in.

When you’re struggling to give you concepts, think about repurposing previous content material like weblog posts or YouTube movies.

Producing stay streaming content material will enable you increase your content material advertising technique.

5. Announce a New Product or Partnership

As knowledgeable social media platform, LinkedIn is a superb place to announce a brand new product or partnership.

In actual fact, you would possibly think about doing this on LinkedIn Stay. You possibly can carry on representatives out of your firm and companion firm to debate what the brand new partnership entails.

That is additionally an important alternative to coach and work together together with your viewers.

By launching a product throughout a stay stream, you will get speedy suggestions out of your viewers, reply questions, and conduct a stay demonstration.

The announcement of LinkedIn Stay proves that stay streaming will proceed to be an necessary tactic in your advertising technique. In actual fact, this function reveals that customers are involved in interacting with manufacturers in real-time.

When you’ve already used Fb and Instagram Stay, LinkedIn Stay may be one other platform to make use of and experiment with — particularly in case your viewers is extra more likely to be on LinkedIn than different platforms.

To be taught extra about how actual manufacturers are utilizing LinkedIn Stay, try this weblog publish on LinkedIn Stay examples.

Editor’s notice: This publish was initially printed in June 2020 and has been up to date for comprehensiveness.

How to Use LinkedIn for Business and Marketing

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