75 Essential Social Media Marketing Statistics for 2021

Social media is in all places. For many individuals, social media is used daily for leisure, socialization, and even information consumption — myself included.

Moreover, over the past twenty years, it has develop into one of many main advertising channels. 

With over 53% of the world’s inhabitants on social media, it’s crucial that your online business has an effective social media strategy that helps you attain your supposed viewers. 

However, whether or not you are pitching a social media marketing campaign to your boss or deciding which social media platform your online business ought to put paid promoting behind, it is vital you utilize information to assist your efforts. 

Right here, we have compiled a listing of important social media stats to make sure you know the place to focus your advertising efforts in 2021 to get the very best ROI .

Download Now: State of Social Media Marketing in 2020

Social Media Advertising Statistics 2021

  • As of Q1 2020, 420 billion persons are energetic on social media.  (Statista
  • In 2019, 90.4% of Millennials, 77.5% of Era X, and 48.2% of Child Boomers have been energetic social media customers. (eMarketer)
  • 54% of social browsers use social media to analysis merchandise. (GlobalWebIndex)
  • Every individual spends a mean of two hours and 25 minutes on social networks and messaging. (GlobalWebIndex)
  • 1.3 million new customers joined social media day by day in 2020. (Hootsuite)
  • Millennials are logged on to social media for a mean of  two hours and 38 minutes day by day, whereas Gen Z logs on for  two hours and 55 minutes . (World Economic Forum)

Fb Statistics

  • Fb utilization amongst teenagers is dropping step by step.  Whereas 71% of teenagers claimed to make use of the platform in 2015, the quantity has now dropped to 67%. (GlobalWebIndex)
  • 69% of U.S. adults use Fb and 76% have visited the platform within the final month. (Pew Research Center, GlobalWebIndex)
  • Fb had 1.84 billion day by day energetic customers in December 2020. (PR Newswire)
  • 98.3% of Fb customers entry the platform on cell gadgets. (Statista)

  • Movies drive probably the most advert clicks on Fb. (DataBox

  • Fb adverts are utilized by 70% of entrepreneurs, and there have been 9 million energetic advertisers on the platform in Q2 2020. ( Social Media Examiner , Statista

  • 16% of all Fb profiles are faux or duplicates. (Statista)

  • The most effective time to put up on Fb is Wednesday at 11 AM and 1-2 PM. Sundays present the least quantity of site visitors. ( Sprout Social )

  • Fb Tales have 500 million day by day viewers. (TechCrunch)

  • Political content material is probably the most seen style of Fb Tales. (Statista)

  • Video promotions are equally as necessary as picture promotions. (Social Bakers)

  • 81% of companies want video advertising on Fb. (Buffer)

For extra stats associated to Fb, Fb Tales, and Fb Adverts, try this detailed record.

Twitter Statistics

  • Twitter had greater than 330 million month-to-month energetic customers in Q1 of 2019. (Twitter)
  • The platform reached nearly 200 million monetizable day by day energetic customers in Q3 of 2020, up 29% YoY. (Twitter)

  • Twitter’s 2020 Q3 income was $936 million. (Twitter)

  • In 2019, 22% of U.S. adults used Twitter, down from 24% in 2018. (Statista)

  • Hyperlink clicks account for 92% of all consumer interplay with tweets. (HubSpot)
  • The most effective occasions to put up on Twitter are Wednesday and Friday at 9 AM, and Saturday has the least engagement. ( Sprout Social)

  • Tweets with hashtags get 100% extra engagement. (Twitter)

  • Socially accountable adverts on twitter carry out 12% higher than commonplace adverts. (Magna)

  • 93% of Twitter neighborhood members are open to manufacturers getting concerned in dialog, akin to offering assist and assist. (Twitter)

For extra on Twitter, try Twitter Advertising in 2020: The Final Information. 

Instagram Statistics

Statistic: Distribution of Instagram users worldwide as of April 2020, by age and gender | Statista

  • 98% of entrepreneurs say Instagram is probably the most influential platform for influencer advertising, which is 44% increased than Fb. ( Sprout Social)

  • Movies get 21.2% extra interactions in comparison with photographs and 18.6% extra interactions in comparison with carousels. (Sprout Social)
  • 90% of individuals on Instagram comply with a enterprise. (Instagram)

  • 83% of individuals use Instagram to find new services and 87% mentioned they took particular motion, like making a purchase order, after seeing product data. (Facebook for Business)

  • The most effective occasions to put up on Instagram are Wednesday at 11 AM, and Friday between 10-11 AM. Sunday is the worst day for engagement. (Sprout Social)

  • eMarketer estimated that Instagram added 26.9 million customers between 2016 and 2020 — nearly double the incremental customers anticipated for Twitter, and way over another social platform tracked. (eMarketer)


For extra Instagram stats, click on right here.

LinkedIn Statistics

  • LinkedIn has greater than 722 million energetic customers in 200 international locations and areas worldwide. (LinkedIn

  • In This fall of 2020, LinkedIn classes elevated 27% YoY, anticipated to succeed in 31% in Q1 2021. (Business of Apps)

  • In Q1 of 2021, LinkedIn income is up 16% in YoY development. (LinkedIn)

  • LinkedIn made greater than 8.1 billion in income in 2020, a 20% improve from 2019. (Business of Apps)

  • Advertising Options is LinkedIn’s fastest-growing section. It grew 44 % year-over-year in Q1 of 2019. (LinkedIn)
  • In 2020, LinkedIn was voted probably the most trusted community. (Business Insider)

  • “>LinkedIn is the highest paid and natural social channel for B2B companies. (Content Marketing Institute)

  • 82% of B2B markers report discovering the best success on LinkedIn. (LinkedIn Marketing Solutions )

  • Over 46% of all social media site visitors to firm web sites comes from LinkedIn. (LinkedIn)

  • The most effective occasions to put up on LinkedIn are 8-10 AM and 12 PM on Wednesdays, and 9 AM and 1-2 PM on Thursdays. Sunday is the worst day for engagement. (Sprout Social)

Wish to learn to up your advertising recreation on LinkedIn? This put up walks you thru the ins and outs of utilizing LinkedIn for enterprise. 

YouTube Statistics

  • YouTube is the second-largest search engine globally. (Alexa)
  • YouTube is the second hottest channel for companies sharing video content material. (Buffer)
  • 54% of all individuals need entrepreneurs to place out extra video content material, and this is a superb place to start. (Hubspot)
  • Q3 of 2020 confirmed that U.S. women and men use the platform at equal ranges. (Satista)

  • On cell gadgets alone, YouTube reaches extra adults aged 18 to 24 than any TV community. (YouTube)

  • 18-to-34-year-olds use YouTube to view video content material on TV, 7.9% extra usually than fundamental cable, and 14.5% extra usually than premium cable. (Variety)

  • YouTube accounts for greater than 25% of complete worldwide cell site visitors. (Sandvine)

  • 85% of U.S. teenagers have been energetic on YouTube in 2019. (Statista)

TikTok Stats

  • As of January 2021, TikTok has 689 million world energetic customers. (DataReportal)

  • Douyin, TikTok’s unique standalone app in China, had 300 million customers on the time Musical.ly merged with TikTok. (The Verge)
  • TikTok was probably the most downloaded app in 2020. (Apptopia)

  • By February 2019, TikTok hit 1 billion downloads, beating Instagram and Fb in app shops. (Business Insider)
  • A majority of U.S. TikTok customers are between the ages of 10 and 19. (Statista)

  • 41% of worldwide TikTok customers are between the ages of 16 and 24. (GlobalWebIndex)

  • 58.8% of U.S. TikTok customers are feminine. (Statista)

  • TikTok’s common engagement charge is excessive in any respect follower ranges. (Influencer Marketing Hub)

  • In 2019, U.S. TikTok customers spent extra time on the app than another social media website, with a mean session period of 10.85 minutes. (Statista)

For extra on TikTok, try this weblog put up on its development and recognition.

Reddit Stats

  • In 2020, Reddit had 52 million day by day energetic customers, up 44% YoY. (Reddit)

  • The positioning receives greater than 50 billion+ month-to-month display screen views. (Reddit)

  • Whereas Reddit was reportedly offered for $20 million , the corporate’s valuation grew to 1.8 billion after 2017 funding rounds. (CNBC)

  • Most Reddit customers within the U.S. are male, however 15% of U.S. adults say they use the platform. (Statista)

  • Solely 8% of feminine U.S. adults say they used Reddit in 2019. (Statista)

Wish to decide if Reddit is best for you? Learn this weblog put up for 27 extra Reddit stats.

Social Media Consulting Providers 

Many companies rent exterior social media consulting businesses to handle their voice and status on-line. Alternatively, some companies create roles in-house for a social media advisor — that is somebody who’s answerable for rising model consciousness , responding to customer support complaints throughout social media platforms, and interesting along with your viewers on-line. 

Whether or not you are contemplating hiring an exterior social media consulting service or creating a job in-house, check out these traits that display the significance of social media consulting: 

  • Answering a criticism on social media can improve buyer advocacy by 25%. (Convince & Convert)

  • 79% of shoppers anticipate manufacturers to reply inside a day of reaching out over social media, however common model response charges throughout all industries is decrease than 25%. (Sprout Social)

  • 73% of entrepreneurs consider that their efforts via social media advertising have been “considerably efficient” or “very efficient” for his or her enterprise. (Buffer)
  • 54% of social browsers use social media to analysis merchandise. (GlobalWebIndex)

  • 54% of Gen Z and 49% of Millenials say social media is their most popular channel for advert affect. (Pitney Bowes)

  • 79% of individuals say that user-generated content material on social media considerably impacts their buying choices. (Stackla)

Social Media Consulting Proposal 

All these stats have given you the info you’ll want to work with — now it is time to put your data to make use of and create your individual social media consulting proposal.

Should you’re a social media advisor and also you’re pitching a branding, advertising, or promoting marketing campaign to a shopper, it is important you are in a position to present how you will assist your shopper develop their enterprise.

Listed below are six steps you will must take to make sure your social media consulting proposal or marketing strategy is efficient: 

  1. Set clear targets. Work out precisely the place your organization or shopper needs to go so far as their enterprise and social media numbers. The clearer and extra detailed the imaginative and prescient, the higher. Comply with SMART Aim pointers to make sure that you are heading in the right direction.
  2. Perceive your prospects. Know who your goal demographics are, as a result of these are the individuals you are attempting to succeed in and have interaction. Collect your individual social media statistics and use present information your organization or shopper would possibly have already got to determine who’s interacting with the enterprise and who is perhaps good future prospects to succeed in. After you have achieved your analysis, you’ll be able to create helpful character personas that will help you higher perceive and categorize prospects.
  3. Perceive your competitors. These “similar-but-different” corporations are going to be on the market. And, as with most facets of the enterprise world, the higher you already know them, the higher you’ll be able to know easy methods to have a leg up on them. You may conduct this analysis on the similar time you are researching your prospects, as a result of likelihood is they’re interacting with rivals as properly. As soon as you have gathered the info in your rivals, one of the crucial efficient methods to make use of it’s to determine the place there is perhaps voids of their companies that your online business can fill.
  4. Be conversant in any present social media presence. Should you’re employed to run an organization’s social media accounts, it is important you already know about any earlier social media postings, accounts, and experiments. By understanding what your shopper has already tried, you are higher geared up to take them the place they should go sooner or later.
  5. Remember to drag your information. Earlier than your new applied methods go underway, it is necessary to gather a baseline of the way it was earlier than, so that you’ve got one thing to measure towards sooner or later. For instance, if you happen to take stock of what number of views you are getting on Instagram Tales earlier than the brand new technique is in impact, you’ll be able to see if the brand new concepts are enhancing these numbers or not. It is necessary to maintain a detailed eye on what’s affecting your development (positively or negatively) in order that you already know once you’re heading in the right direction or when you’ll want to attempt one thing new so your online business can continue to grow.
  6. Develop your technique based mostly in your findings. Outline what your content material can be, what platforms it will likely be distributed on, and the way it will differ between platforms. Work out smaller particulars at this stage too, like your shopper’s tone and voice on social media (both what it at present is or what it ought to be), together with design and elegance components. All the time ensure you are staying true to your organization or shopper’s model by consulting with present supplies like mission statements, guides, or model books.

Lastly, check out HubSpot’s free Marketing proposal template (helpful for each PDF & Phrase) to get you began making a complete social media consulting proposal. 

Let Information Drive Your Social Media Technique

Social media advertising statistics can present you the state of the enterprise world right this moment, the place it is perhaps going, and how one can guarantee your online business is constantly assembly prospects the place they need to be met. Use these statistics to your benefit that will help you perceive what you’ll want to do to successfully use social media for your online business right this moment.

Editor’s Notice: This weblog put up was initially printed in August 2019, however was up to date for comprehensiveness and freshness in February 2021. 

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