Though none of us actually wish to admit it, let’s be trustworthy: first impressions matter. So should you’re attempting to construct a remarkable social media presence, you possibly can wager that the feel and appear of your model pages in social media will make an impression on new guests who know nothing or little about you. It is no secret that folks will decide a ebook by its cowl. And if that is the case, would not you need to be sure the primary impression of your model web page is one which captures guests’ consideration, making them inclined to stay round and be taught extra about you?
Take Twitter brand pages for instance. The background of the web page actually offers companies with a clean canvas to brighten, so to miss the advertising and marketing potential of this helpful Twitter actual property can be an obstacle to entrepreneurs. Sensible entrepreneurs are utilizing this area to visually and creatively seize guests’ consideration, emphasize their worth proposition, promote provides and campaigns, and supply extra data than the character restrict of their bios permit. Are you?
Should you may use some inspiration, listed below are some nice examples of how actual manufacturers are portray their Twitter landscapes. And to get began designing your individual Twitter background, try our useful information (with a video tutorial) on methods to create a customized Twitter background.
1) Etica Wines
The Etica Wines Twitter page is an ideal mix of fascinating design, branding, and hyperlinks for guests to be taught extra in regards to the firm, a wine information and useful resource, in addition to join with them on Fb or through e-mail.
The Twitter background design for Spotify, a music discovery and sharing utility for all genres, successfully demonstrates Spotify’s worth proposition, each in its imagery in addition to its minimalistic copy.
IdeaPaint’s Twitter background cleverly options the model’s signature product — paint that transforms partitions into whiteboards — in motion. In spite of everything, an image is price a thousand phrases!
The Twitter background design for Dropbox, a file and folder sharing service, includes a cute and intelligent cartoon that embodies its model/product. Your first impression? Dropbox is such a likable model!
6) The Gross sales Lion
Equally, The Sales Lion’s Twitter background perpetuates the branding components of its web site’s masthead whereas additionally offering guests with a fast snippet of details about what The Gross sales Lion is and what it provides.
Snapple makes use of its Twitter background as a call-to-action to advertise its newest Twitter marketing campaign, which inspires Twitter customers to tweet on the model utilizing both the hashtag #lemonade or #tea (relying on Twitter customers’ choice for which a part of the favored Half & Half taste is their favourite) for an opportunity to win ‘Snapply’ prizes.*
Salesforce makes use of its Twitter background actual property to emphasise its cloud branding and likewise present the faces behind the model’s tweets. (Be aware: Utilizing ^ adopted by an individual’s initials is a approach for manufacturers to point out who authors particular person tweets when Twitter is managed by a number of contributors).*
Whereas we often discover patterned backgrounds to be slightly bit on the distracting/annoying/headache-inducing facet, Goal strikes a wholesome steadiness between sample and white area on its Twitter background, whereas additionally offering methods for Twitter customers to attach with the model on different social networks.
There’s nothing mistaken with a easy, clear design, and Zendesk’s background positively demonstrates that, together with an unobtrusive call-to-action to observe the model — and what you may get should you do.
Livestrong’s fierce Twitter background additionally evokes, empowering guests to attach with the inspiration in numerous methods to enchantment to every of the model’s completely different personas.
12) MLT Artistic
MLT Artistic, a B2B advertising and marketing company, makes use of its page to function its mission, to “make concepts work,” and emphasize its company’s creativity. Clear, professional-looking, and intriguing!
Zipcar’s background creatively showcases its completely happy customers, placing clients on the forefront of its Twitter advertising and marketing technique. The web page additionally features a call-to-action to be taught extra and join Zipcar on its web site.
14) IMPACT Branding
Inbound advertising and marketing company IMPACT Branding’s Twitter page proves that trying skilled and interesting would not must imply difficult designwork. With its modern design, the web page highlights IMPACT’s worth prop and the place Twitter customers can discover extra data.
Like Snapple, McDonald’s uses its Twitter background to replicate its present advertising and marketing promotion, Dollar Menu University, an interactive recreation that it additionally promotes utilizing its banner picture and the pinned tweet on the high of its web page.*
Whereas we did not discover many examples of companies utilizing their Twitter backgrounds to function calls-to-action for specific promotions, provides, or occasions, we’re at the moment utilizing HubSpot’s very own Twitter background to advertise our upcoming advertising and marketing convention, Inbound 2012. Do not be afraid to make use of your Twitter background to focus on your campaigns and drive Twitter customers to motion. Bear in mind: you possibly can replace your background as usually as you need!
(*Be aware: Use of options equivalent to web page banners/pinned tweets you see on pages like Snapple, Salesforce, McDonald’s, and HubSpot is out there solely to companies with Enhanced Brand Pages, currently only available to select brands.)
What different artistic enterprise makes use of of Twitter backgrounds have you ever come throughout? Be happy to share them within the feedback beneath!