50 Visual Content Marketing Statistics You Should Know in 2021

On the finish of yearly, we prefer to learn by way of among the main stories on inbound advertising and marketing, content material advertising and marketing, social media, and on-line conduct.

It is wonderful how briskly issues can change in only one or two years, and this yr has a breadth of peculiar statistics to replicate on.

This yr, we have seen the continued significance of visible content material emphasised by the modifications that occurred throughout virtually each main social community, together with Fb, Instagram, and Twitter. On the similar time, movies continued to develop as highly effective instruments for manufacturers seeking to communicate more easily with their readers, and digital actuality (VR) is discovering its place as a advertising and marketing instrument in quite a few companies. 

Download Now: State of Marketing Report [2020 Version]

That can assist you maintain tempo with these developments, let’s check out some visible content material marketing statistics that display the influence visible content material has on attain, engagement, and gross sales. You possibly can soar to the next classes to see statistics associated to that class:

50 Visible Content material Advertising Statistics You Ought to Know

Normal Visible Content material Statistics

The types of content marketing that brands are investing in.

Supply: HubSpot

  • Entrepreneurs spend essentially the most time creating content material for Fb and their very own firm web site, respectively. (HubSpot)
  • Design and visible content material is the most important problem for 23.7% of content material entrepreneurs. (Adam Enfroy)
  • 49% of entrepreneurs charge visible advertising and marketing as Very Essential to their advertising and marketing technique, and 22% think about it Essential, and 19% say that their technique is nothing with out visible content material. (Venngage)
  • 49% of entrepreneurs primarily use visible content material on blogs and web sites adopted by social channels resembling Fb and Instagram. (Venngage)
  • When individuals hear data, they’re more likely to keep in mind solely 10% of that data three days later. Nonetheless, if a related picture is paired with that very same data, individuals retained 65% of the knowledge three days later. (Brain Rules)
  • 40% of entrepreneurs predict that between 51% and 80% of companies will closely depend on visible content material into 2021. (Venngage)

Video Advertising Statistics

  • Cellular video consumption has elevated 17 fold since 2012.

    (Cisco)

  • Cisco tasks that international web site visitors from movies will make up 82% of all client web site visitors by 2022.

    (Cisco)

  • 70% of YouTube viewers watch movies for “assist with an issue” they’re having of their passion, research, or job. 

    (Think With Google)

  • Globally, YouTube is shoppers’ main supply of video content material, at 83% (Fb is second, at 67%). 

    (HubSpot)

  • Video streaming has elevated considerably within the final a number of years. The live-streaming platform, Twitch, noticed year-over-year progress of 14.3% in 2020 and boasted as much as 1.645 billion watch hours per thirty days.

    (eMarketer, The Verge)

  • In a 2018 HubSpot survey, 54% of shoppers needed to see extra video content material from a model or enterprise they help. 

    (HubSpot)

Bar graph showing that 54% of consumers want to see video from a brand or business they support

Supply: HubSpot Research

Rising Visible Advertising Tendencies

Infographic Stats for Visible Content material Entrepreneurs

illustration showing that people following direction with text and illustrations dow 323% better than people following instructions without illustrations.

Supply: NeoMam

Social Media Stats for Visible Content material Entrepreneurs

Which types of Instagram Stories do you tap all the way through?

Information Supply: Lucid Software

  • In keeping with Verizon Media, 69% of shoppers watch on-line movies with the pontificate. (Forbes)
  • In a ballot of over 300 shoppers, 56% mentioned they “typically” watch social media Tales with the sound on, whereas 29% mentioned they “at all times” do that. (HubSpot)
  • 72% of youngsters use Instagram and practically as many (69%) use Snapchat. Each have elevated by greater than 20% since 2015. (Pew Research)
  • Tweets with video get 10 instances extra engagement than these with out.

    (Twitter Business)

  • In an evaluation of over 1 million articles, BuzzSumo discovered that articles with a picture as soon as each 75-100 phrases obtained double the social media shares as articles with fewer pictures. (Buzzsumo)
  • Fb posts with pictures see 2.3X extra engagement than these with out pictures. 

    (Buzzsumo)

Bar graph comparing engagement of Facebook posts with a picture vs. Facebook posts without a picture

Supply: Buzzsumo

  • There are greater than 500 million Instagram customers energetic every single day. (Statista)
  • 15% of all Fb content material is video – an rising proportion.

    (Socialinsider)

  • The optimum video size for higher engagement on Fb is between 2 and 5 minutes. (Socialinsider)
  • Snapchat had 249 million day by day energetic Snapchat customers as of 2020.

    (Statista)

  • Advertisers can attain greater than 169 million individuals on Pinterest.

    (Hootsuite)

pinterest audience overview breakdown from hootsuite 2020

Supply: Hootsuite

  • Income from Pinterest purchasing adverts grew by 100% in 2019.

    (Pinterest)

  • Pins that present a services or products in motion are 67% extra more likely to drive gross sales. (Pinterest Business)
  • YouTube reaches extra 18+-year-olds throughout prime-time viewing hours than any cable TV community. 

    (Think With Google)

  • Half of YouTube subscribers between the ages of 18 and 34 would drop no matter they have been doing to look at a brand new video from their favourite channel. 

    (Think With Google

Editor’s word: This publish was initially printed in April 2020 and has been up to date for comprehensiveness.

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